Towards Healthcare Research & Consulting

Are Nurses in Demand? Career Outlook and Job Growth in Nursing

Published:18 September 2026  |  Author: Towards Healthcare  |   |  Copy Copy   Print Print

Ask whether nurses are in demand and you will get a confident yes from almost every career guide, hospital recruiter, and nursing school brochure. The data mostly backs that up. But "in demand" is doing a lot of work in that sentence, and the fuller picture is more interesting than a single reassuring number. Nursing demand is real, large, and durable. It is also uneven in ways that matter a great deal depending on where you live, how much experience you have, and what kind of work you are willing to take.

Here is what the numbers actually say, and where the gaps hide.

What the Bureau of Labor Statistics reports

The U.S. Bureau of Labor Statistics projects employment of registered nurses to grow 6 percent between 2025 and 2035, faster than the average across all occupations. That works out to roughly 180,800 openings for RNs every year over the decade. Most of those openings are not brand-new positions. They come from replacing nurses who retire or move into other work, which tells you something about how much churn sits underneath the headline growth rate.

Pay has climbed as well. The median annual wage for registered nurses reached $97,550 in May 2025, putting nursing among the better-paid occupations that do not require a graduate degree. Geography swings that figure hard. California reports a median closer to $140,270, while lower-cost states sit well below the national midpoint. With about 3.4 million people already working as RNs, this is one of the largest professional workforces in the country, not a narrow specialty with a handful of jobs.

On paper, that is a strong, stable outlook. The complications show up when you look at who needs nurses and who is actually getting hired.

The shortage is real, but it is not evenly spread

The Health Resources and Services Administration, the federal agency that models the health workforce, projects an 8 percent shortage of registered nurses in 2028, easing to about 3 percent by 2038. That later figure still represents a gap of roughly 109,000 full-time nurses. Supply has not kept pace with need: between 2022 and 2025, the RN workforce grew by only about 1 percent while demand rose closer to 3 percent.

The national average hides sharp regional differences. Rural hospitals and long-term care facilities in smaller towns often cannot fill positions at all, while large teaching hospitals in major metros receive far more applications than they have openings. Several states face steep projected deficits. California is expected to be short more than 44,500 nurses by 2030. Texas has seen its unmet demand rise every year since 2020, approaching a 12 percent gap. Georgia sits around 12 percent, and Alaska is projected to leave more than a fifth of its nursing jobs unfilled. The South and West are the hardest-hit regions overall.

Part of the bottleneck is upstream, in the schools. The American Association of Colleges of Nursing has reported that tens of thousands of qualified applicants, more than 91,000 in a single recent year, were turned away from nursing programs. Not for lack of interest, but for lack of faculty, classroom space, and clinical placement slots. The demand for nurses is not the constraint. The pipeline is.

Why new graduates keep hearing "no jobs" during a shortage

This is where the story confuses people. If the country is short tens of thousands of nurses, why do so many new graduates spend months sending out applications and hearing nothing back?

The answer is that most of the acute shortage is for experienced nurses, not brand-new ones. Hospitals want people who can take a full patient load with minimal supervision, and training a new grad costs time and money that stretched units are reluctant to spend. Job postings that read "no new grads," or that quietly require a year or two of bedside experience, are common. New nurses in saturated cities describe applying nearly everywhere and still running into hiring freezes, a frustration that fills nursing threads on Reddit and Quora and rarely matches the shortage headlines they grew up hearing. The demand is genuine. It is just concentrated in places and roles that first-year nurses cannot always reach yet.

How nurses are navigating an uneven market

Faced with that reality, a lot of nurses stop waiting for the perfect staff position and go where the work is. Per diem and short-term contract nursing has grown into a serious path rather than a fallback. Nurses pick up shifts through a PRN nursing agency that places them across local hospitals, clinics, and care facilities, which lets them build experience quickly, control their own schedules, and often earn more per hour than a fixed staff role pays. For facilities, that same flexible labor is how they cover gaps without adding permanent headcount. Staffing agencies have kept demand high for travel and specialty assignments in particular, and pay for those roles has risen accordingly.

None of this erases the value of a stable staff job with benefits. But it does explain how a market can be short on nurses and hard to break into at the same time, and why flexibility has become one of the most useful assets a nurse can have.

The bigger picture: healthcare hiring goes well beyond RNs

Nursing demand is really one piece of a much larger workforce story, driven by the same forces: an aging population, more people managing chronic conditions, and care shifting toward outpatient and home settings. Those pressures are lifting demand across nearly every clinical support role, and some of them are growing faster than nursing while asking far less time up front.

Medical assistants are the clearest example. The BLS projects employment of medical assistants to grow 13 percent between 2025 and 2035, more than double the rate for registered nurses, with roughly 109,700 openings a year. The median wage reached $45,690 in May 2025, and assistants in outpatient care centers tend to earn the most. The on-ramp is short. Most enter through a postsecondary program rather than a multi-year degree, which makes the role a common first step into healthcare, and for some a stepping stone toward nursing later on. Certification is what separates candidates in a crowded field, and earning the Certified Medical Assistant credential means passing an exam, so serious candidates spend weeks working through CMA exam practice questions before they sit for it.

So, are nurses in demand?

Yes, but the honest version comes with conditions. Nationally, the need is large and projected to last for decades, with strong pay and steady openings. Locally and individually, your experience will depend on where you are, what you specialize in, whether you are certified, and how flexible you are willing to be. New graduates in packed metros face a real grind. Experienced nurses in understaffed regions can more or less name their terms. And if you are weighing a healthcare career more broadly, nursing is only one door into a workforce that is hiring across the board, including faster-growing allied roles that get you working much sooner.