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October 2025
The U.S. AR and VR in healthcare market is rapidly advancing on a scale, with expectations of accumulating hundreds of millions in revenue between 2025 and 2034. Market forecasts suggest robust development fueled by increased investments, innovation, and rising demand across various industries.
The U.S. AR and VR in healthcare market is growing because these technologies are presently employed in different healthcare applications, involving surgery or pre-surgery planning and navigation, performing medical care processes before the surgery, visualizing multifaceted anatomy to support physicians during operations physical therapy, and rehabilitation, and also supporting patients in managing their chronic health conditions efficiently.
The U.S. AR and VR in healthcare market in healthcare is rapidly growing, driven by the increasing adoption of these technologies in various applications, including medical training, patient rehabilitation, surgical simulation, pain management, and mental health therapy. Recent developments in medical care, IT infrastructure, and increased venture capital investment, driven by various start-ups and government programs such as NIH and FDA initiatives, support AR/VR research. AR and VR are important innovations in immersive technology.
The integration of AI drives U.S. AR and VR in healthcare market growth, as AI-driven technology supports real-time data interpretation in AR/VR platforms, enhancing clinical decision-making and targeted treatment. This merging is gaining traction in education and medical care alike, as seen in cross-industry collaboration. Artificial intelligence (AI) is a significant and disruptive area of the healthcare industry, with the potential to essentially transform the practice of medicine and the delivery of healthcare. AR and VR techniques allow healthcare professionals to provide more modified, efficient, and patient-driven care.
For Instance,
By application, the surgical training segment led the U.S. AR and VR in healthcare market in 2024, as this technology offers an entirely immersive digital environment. AR overlays digital data over the physical world. The applications of VR for training surgical professionals have predominantly lowered the expenses and time of training sessions. AR/VR training suites permit surgeons to train for longer durations and enhance precision repeatedly. AR and VR technologies support healthcare professionals to better appreciate structures in real or virtual space, making the transition from learning to clinical environments easier. AR VR in training is used to make simulations where training is safe and free of penalties.
On the other hand, the mental health therapy segment is projected to experience the fastest CAGR from 2025 to 2034. Through immersive exposure to VR and AR technology, auditory and visual environments are applied to reassure patients that they're in a harmless place while exposing them to their fears. AR/VR technology allows remote therapy, making quality mental healthcare available to patients in rural regions. Using VR in the treatment of mental disorders offers safe and controlled exposure to worrying stimuli, personalized and flexible strategies to treatment, and the capability to create realistic simulations of shocking situations.
By technology type, the augmented reality segment is dominant in the U.S. AR and VR in healthcare market in 2024, as AR assists in surgery management and patient treatment, and supports explaining complex healthcare conditions to patients and their relatives. Augmented reality is exceptional and supportive in medicine because it combines virtual images with the real world, including real people and objects. With advanced technology, AR supports clinicians in better understanding human anatomy while improving chances for international physician partnerships.
The virtual reality segment is expected to experience the fastest growth from 2025 to 2034, driven by this technology used in healthcare facilitates communication, improve patient experiences, and enhances overall quality of life. Integrating VR with therapies, medications, and treatments yields promising results in real-time patient care and chronic treatment plans. An important advantage of VR technology in medical care is its ability to reduce pain perception. VR technology is becoming an effective device for pain management, offering distraction and relief during healthcare procedures.
By end-user, the hospitals segment led the U.S. AR and VR in healthcare market in 2024, as AR and VR technologies predominantly enhance surgical precision and safety. By using these technologies, physicians can access real-time, three-dimensional visualizations of the patient's anatomy during surgery. AR and VR technologies improve the effectiveness of healthcare systems and optimize workflows. Technologies such as AR and VR support in healthcare imaging and diagnostics by offering advanced visualization. These technologies drive partnership in multidisciplinary teams, enabling better decision-making and treatment management.
The clinics segment is projected to experience the fastest CAGR from 2025 to 2034, as AR and VR offer interactive and immersive learning experiences that can transform the way training is delivered. Augmented reality in medical care is broadly used for doctor and patient education, simulation of disease, surgical visualization, and in complex care scenarios. Surgeons leverage healthcare device augmented reality to access 3D overlaps of veins, diagnostic data, and organs, improving healthcare precision.
By user type, the healthcare professionals segment led the U.S. AR and VR in healthcare market in 2024, as it enhances medical care precision, access to care. Both augmented reality (AR) and virtual reality (VR) provide major advantages for medical care professionals, from improving medical training to enhancing diagnostic accuracy and patient care. AR displays 3D anatomical models, CT scans, and other patient information directly into the patient's body during a procedure.
The researchers' segment is projected to experience the fastest CAGR from 2025 to 2034, as AR/VR simulations make interactive and immersive learning experiences, improve skill development, enhance knowledge retention, and increase employee engagement. AR and VR technologies provide an engaging, effective, and interactive strategy for employee development. These technologies make a more significant and impactful research environment by submerging learners in realistic imitations and offering hands-on experiences.
The global AR and VR in healthcare market was valued at USD 2.45 billion in 2024 and is projected to grow to USD 3.05 billion in 2025, reaching an estimated USD 22.43 billion by 2034. This represents a robust CAGR of 24.81% from 2024 to 2034. The market’s growth is primarily fueled by technological advancements, the rapid expansion of the healthcare industry, and rising investment in innovative medical solutions.
By Application
By Technology
By End-Use
By User Type
October 2025
October 2025
October 2025
October 2025