Towards Healthcare
AR & VR in Healthcare Market to Lead 24.81% CAGR by 2035

AR and VR in Healthcare Market 2026 Growth Accelerates with AI and Metaverse Adoption

According to market estimations, the AR and VR in the healthcare market size is calculated at $3.05 bn in 2025 is to hit $27.98 bn by 2035. AR and VR are transforming healthcare with applications in surgical simulations, patient education, and mental health therapy. They're enhancing medical training, improving diagnostics, and enabling immersive treatment experiences, driving innovation and better patient outcomes.

Last Updated : 16 December 2025 Category: Healthcare IT Insight Code: 5023 Format: PDF / PPT / Excel

Content

Executive Summary

  • Market Overview
  • Key Findings
  • Market Size and Growth Rate
  • Market Trends
  • Key Opportunities

Introduction

  • Market Definition
  • Scope of the Study
  • Research Methodology
  • Assumptions and Limitations

Market Dynamics

  • Market Drivers
  • Market Restraints
  • Market Opportunities
  • Market Challenges

Market Segments

  • AR and VR in Healthcare Market Analysis, by Component (Value and Volume)
    • Hardware
      • Head-Mounted Displays (HMDs)
      • Smart Glasses
      • Others
    • Software
    • Services
  • AR and VR in Healthcare Market Analysis, by Application (Value and Volume)
    • Surgery
    • Therapy
    • Education and Training
    • Rehabilitation
    • Pain Management
    • Others
  • AR and VR in Healthcare Market Analysis, by Technology (Value and Volume)
    • Augmented Reality (AR)
    • Virtual Reality (VR)
  • AR and VR in Healthcare Market Analysis, by Region (Value and Volume)
    • North America
      • U.S.
      • Canada
      • Mexico
    • Europe
      • U.K.
      • Germany
      • France
      • Italy
      • Spain
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
      • Rest of Asia Pacific
    • Latin America
      • Brazil
      • Argentina
      • Rest of Latin America
    • Middle East and Africa (MEA)
      • GCC Countries
      • South Africa
      • Rest of Middle East and Africa

Cross-Segment Analysis

  • Component vs. Application (Value and Volume)
    • Hardware in Surgery
    • Hardware in Therapy
    • Hardware in Education and Training
    • Hardware in Rehabilitation
    • Hardware in Pain Management
    • Hardware in Others
    • Software in Surgery
    • Software in Therapy
    • Software in Education and Training
    • Software in Rehabilitation
    • Software in Pain Management
    • Software in Others
    • Services in Surgery
    • Services in Therapy
    • Services in Education and Training
    • Services in Rehabilitation
    • Services in Pain Management
    • Services in Others
  • Component vs. Technology (Value and Volume)
    • Hardware in Augmented Reality (AR)
    • Hardware in Virtual Reality (VR)
    • Software in Augmented Reality (AR)
    • Software in Virtual Reality (VR)
    • Services in Augmented Reality (AR)
    • Services in Virtual Reality (VR)
  • Component vs. Region (Value and Volume)
    • Hardware in North America
    • Hardware in Europe
    • Hardware in Asia Pacific
    • Hardware in Latin America
    • Hardware in Middle East and Africa (MEA)
    • Software in North America
    • Software in Europe
    • Software in Asia Pacific
    • Software in Latin America
    • Software in Middle East and Africa (MEA)
    • Services in North America
    • Services in Europe
    • Services in Asia Pacific
    • Services in Latin America
    • Services in Middle East and Africa (MEA)
  • Application vs. Technology (Value and Volume)
    • Surgery in Augmented Reality (AR)
    • Surgery in Virtual Reality (VR)
    • Therapy in Augmented Reality (AR)
    • Therapy in Virtual Reality (VR)
    • Education and Training in Augmented Reality (AR)
    • Education and Training in Virtual Reality (VR)
    • Rehabilitation in Augmented Reality (AR)
    • Rehabilitation in Virtual Reality (VR)
    • Pain Management in Augmented Reality (AR)
    • Pain Management in Virtual Reality (VR)
    • Others in Augmented Reality (AR)
    • Others in Virtual Reality (VR)
  • Application vs. Region (Value and Volume)
    • Surgery in North America
    • Surgery in Europe
    • Surgery in Asia Pacific
    • Surgery in Latin America
    • Surgery in Middle East and Africa (MEA)
    • Therapy in North America
    • Therapy in Europe
    • Therapy in Asia Pacific
    • Therapy in Latin America
    • Therapy in Middle East and Africa (MEA)
    • Education and Training in North America
    • Education and Training in Europe
    • Education and Training in Asia Pacific
    • Education and Training in Latin America
    • Education and Training in Middle East and Africa (MEA)
    • Rehabilitation in North America
    • Rehabilitation in Europe
    • Rehabilitation in Asia Pacific
    • Rehabilitation in Latin America
    • Rehabilitation in Middle East and Africa (MEA)
    • Pain Management in North America
    • Pain Management in Europe
    • Pain Management in Asia Pacific
    • Pain Management in Latin America
    • Pain Management in Middle East and Africa (MEA)
    • Others in North America
    • Others in Europe
    • Others in Asia Pacific
    • Others in Latin America
    • Others in Middle East and Africa (MEA)

Competitive Landscape

  • Market Share Analysis
  • Competitive Benchmarking
  • Key Developments and Strategies
    • Mergers and Acquisitions
    • Partnerships and Collaborations
    • New Product Launches
    • Expansions

Company Profiles

  • CAE Healthcare
    • Company Overview
    • Product Portfolio
    • Key Strategies
    • Recent Developments
  • GE Healthcare
  • Philips Healthcare
  • Microsoft
  • Siemens Healthineers
  • Intuitive Surgical
  • Psious
  • MindMaze
  • Virtualis
  • Oxford VR
  • Augmedics
  • Surgical Theater
  • EchoPixel
  • Medivis
  • Health Scholars
  • Vicarious Surgical
  • Touch Surgery
  • Propio Vision
  • Immersive Touch
  • OSSO VR
  • SentiAR
  • Medical

Future Outlook and Market Forecast

  • Market Forecast by Component (Value and Volume)
  • Market Forecast by Application (Value and Volume)
  • Market Forecast by Technology (Value and Volume)
  • Market Forecast by Region (Value and Volume)

Appendix

  • List of Abbreviations
  • Sources and References
  • Research Methodology
  • Disclaimer

FAQ's

Answer : The global AR and VR in healthcare market was valued at USD 3.05 billion in 2025, is expected to reach USD 3.81 billion in 2026, and is projected to surge to USD 27.98 billion by 2035, growing at a CAGR of 24.81%.

Answer : North America dominated the global market with a 41% share in 2024 due to strong R&D investments, supportive government initiatives, and early adoption of advanced medical technologies.

Answer : VR in healthcare refers to the use of virtual reality technology to enhance medical training, therapy, and patient care by creating immersive experiences.

Answer : Virtual reality is growing rapidly due to its expanding use in mental health therapy, rehabilitation, home care, remote treatment, and immersive patient engagement.
Any Questions

Meet the Team

Rohan Patil is a seasoned market research professional with over 5+ years of focused experience in the healthcare sector, bringing deep domain expertise, strategic foresight, and analytical precision to every project he undertakes.

Learn more about Rohan Patil

Aditi Shivarkar is a seasoned professional with over 14 years of experience in healthcare market research. As a content reviewer, Aditi ensures the quality and accuracy of all market insights and data presented by the research team.

Learn more about Aditi Shivarkar