Health Coach Companies and Market Trends Analysis

Top Companies in the Health Coach Market

• Nomo Inc.
• Omada Health
• WW International (Weight Watchers)
• Vida Health
• BetterUp
• Health Coach Institute (HCI)
• Wellcoaches Corporation
• Precision Nutrition
• Sharecare, Inc.
• Virgin Pulse
• Lark Health
• MyFitnessPal (Under Armour)
• Fitbit Health Solutions (Google)
• Headspace Health
• Calmerry (digital coaching/mental wellness)
• Talkspace (integrated coaching & therapy)
• Twill Health
• Lyra Health
• RevUp! Health Coaching
• Wellness Coaches USA

Market Growth

The global health coach market size is calculated at US$ 17.5 billion in 2024, grew to US$ 18.66 billion in 2025, and is projected to reach around US$ 33.26 billion by 2034. The market is expanding at a CAGR of 6.64% between 2025 and 2034.

What are the Trends in the Health Coach Market?

Development of Health & Fitness Programs: Rising cases of chronic conditions and obesity are key challenges in healthcare. Also, stress and mental health issues can be seen among working professionals and students, which requires attention. Due to this, various organizations and companies are taking initiatives to create awareness among people.

For instance,

• In September 2025, "Never Alone" is a brand-new programme that the All India Institute of Medical Sciences (AIIMS) has started to help students who struggle with mental health concerns. In addition to striving to end prejudice and improve student mental health at educational institutions, the programme aims to provide timely support.
• In August 2025, in order to guarantee that every jawan and officer is always physically fit and prepared for battle, the Central Reserve Police Force (CRPF) took a groundbreaking move by introducing a first-of-its-kind health and fitness plan for its staff.

Latest Announcements by Industry Leaders

In July 2025, our goal is to enable everyone to get evidence-based health coaching. says Daniela Liggio, NexJ Health's president. By placing our reliable platform right in the hands of customers, we're helping people whether or not they have a family physician achieve significant health goals by employing effective, evidence-based behaviour modification techniques.

Recent Developments in the Health Coach Market

• In August 2025, at the Made by Google event, Google revealed that it will be introducing an AI-powered health coach for its Fitbit ecosystem, revolutionising personal health management. By combining fitness training, sleep optimisation, and wellness advice services into a single intelligent assistant, the new feature which is based on Google's Gemini AI technology represents a holistic approach to digital health coaching.
• In May 2025, Maxiom Labs, Inc. formally unveiled its ground-breaking AI platform, which is intended to maximise performance, fitness, and health for both dedicated athletes and regular achievers. In addition to opening its $6 million Series A, MAXIOM closed an oversubscribed $2 million seed round sponsored by Conscious Ventures and obtained funding from the Swiss genetics company DNAthlete.

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