Towards Healthcare

Sports Herbal Supplements Companies and Mergers and Acquisitions (M&A)

Date : 13 October 2025

Top Companies in the Sports Herbal Supplements Market

Sports Herbal Supplements Market Companies

  • Himalaya Wellness
  • GNC Holdings Inc.
  • Herbalife Nutrition Ltd.
  • NOW Foods
  • Gaia Herbs
  • Amway (Nutrilite)
  • Jarrow Formulas
  • Swanson Health Products
  • MuscleTech (Iovate Health Sciences)
  • Optimum Nutrition (Glanbia Performance Nutrition)
  • Ancient Nutrition
  • Kaged Muscle
  • Organika Health Products
  • Natreve Wellness
  • Onnit Labs
  • Biotropics Malaysia Berhad
  • Twinlab Consolidation Corporation
  • Pure Encapsulations
  • Thorne HealthTech

Market Growth

The global sports herbal supplements market size is estimated at US$ 2.42 billion in 2024, is projected to grow to US$ 2.58 billion in 2025, and is expected to reach around US$ 4.42 billion by 2034. The market is projected to expand at a CAGR of 6.54% between 2025 and 2034.

Increasing the new sports policy and government support for the sport drives the demand for herbal supplements.

For instance,

  • In July 2025, the Union Cabinet, chaired by the Prime Minister Shri Narendra Modi, approved the National Sports Policy (NSP), a landmark initiative aimed at reshaping the sporting landscape of the country and empowering citizens through sports.

Growing advancement in next-generation dietary supplements, which contributes to the growth of the market.

For Instance,

  • In July 2025, Herbalife Ltd., a premier health and wellness company, community, and platform, announced the launch of MultiBurn, a next-generation multi-action dietary supplement designed with clinically studied botanical extracts to support key areas of metabolic health.

Sports Herbal Supplements Market – Value Chain Analysis

R&D

In R&D, technology involves various processes such as product development and formulation standardization, which provide services to the whole nutraceutical, protein supplements, and ayurvedic products.

Key Players:  Herbalife Nutrition, Amway, and Glanbia

Clinical Trials

Clinical trials for sports herbal products involve the testing of these products on people to regulate their efficacy, safety, and possible adverse effects. The aim of a clinical trial is to collect scientific evidence that supports the use of herbal products for healthcare purposes.

Key Players:  Herbalife, Glanbia, and Amway

Patient Support and Services

Herbal supplements are supportive in improving the immune system of athletes, improving circulatory health, and improving blood flow, therefore offering athletes more oxygen and exerting an important influence on the regulation of the 3000 m hurdles piece of cardiovascular muscles.

Key Players: Herbalife and Himalaya

Latest Announcements by Industry Leaders

In July 2025, Christian Jegen, CEO/President, PEZ Candy, Inc., stated, “We have been working closely with the VMI team to develop a great-tasting line of sports nutrition products, and these PEZ-inspired flavors will not disappoint. We are excited to build out this line with VMI.”

Recent Developments in the Sports Herbal Supplements Market

  • In July 2025, VMI Sports, a leading brand in the sports nutrition industry, is excited to announce that its highly anticipated PEZ Flavored Creatine Monohydrate and Aminogex EAAs / BCAAs + Hydration products are now officially launched and available to consumers nationwide.
  • In January 2025, Cizzle Brands Corporation, the sports nutrition company elevating the game in health and wellness, is pleased to announce the launch of its premium NSF Certified for Sport nutraceutical line of products, Spoken Nutrition

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