The U.S. primary care market is experiencing significant expansion, with projections indicating a revenue increase reaching several hundred million dollars by the end of the forecast period, spanning 2025 to 2034. This growth is driven by emerging trends and strong demand across key sectors.
Growing disease burden: The growing disease burden and aging population are increasing the demand for primary care services. This is driving the growth of routine checkups, screening, and long-term management of diseases. Moreover, to support this growth, new acquisitions and funding are being provided by the government and private sectors.
For instance,
Investigation and innovations involving the development and improvement of healthcare tools, services, or processes to enhance patient outcomes are the focus of the R&D of primary care.
Key Players: Johnson & Johnson, Pfizer, Eli Lilly and Company, Bristol-Myers Squibb Co, Merck &Co, Inc., AbbVie Inc.
The clinical trials and regulatory approval of the primary care consist of the evaluation of the safety, efficacy, and ethical conduct of the treatment models or other new innovations.
Key Players: Johnson & Johnson, Pfizer, Parexel, ICON, IQVIA, Medspace, Syneos Health, One Medical, VillageMD.
The development of stable and patient-friendly dosage forms, permitting on-site modification by pharmacists, is included in the formulation and final dosage preparation of primary care.
Key Players: Johnson & Johnson, Pfizer, Eli Lilly and Company, Merck & Co., Inc., AbbVie Inc.
The packaging and serialization of the primary care ensure the development of secure, compliant, and patient-friendly packaging with a unique identifier to track them or minimize their risk of counterfeiting.
Key Players: Johnson & Johnson, Pfizer, Merck & Co., Inc., Cardinal Health, SMC Ltd, Sharp Services.
To provide reliable and timely availability of the medications, the distribution to hospitals and pharmacies for primary care includes the use of supply chains for distributing the products from the manufacturer to the healthcare facilities.
Key Players: Johnson & Johnson, Pfizer, Parexel, IQVIA, Cencora Inc., McKesson Corporation, CVS Health Corp.
The patient support and services of the primary care focus on providing education, information, and financial support to the patient and their families to manage their health conditions.
Key Players: CVS Health Corp, Cencora Inc., Opum, Humana, Carelon, Teladoc Health, MDLIVE,
In September 2025, after announcing the appointments of four seasoned executives to the leadership team, the DO, CEO, and Founder of Eventus WholeHealth, Brent King, commented that delivering integrated services in long-term care facilities to maximum patients to enhance their strategic growth will be supported by these leadership appointments. The appointment of Carey, Kristen, Cary, and Dan will provide deep experience and bring purpose-driven leadership, driving the development of innovative healthcare businesses. Moreover, their commitment to scale up and offer exceptional service to their customers is mirrored by these appointments.
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