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September 2025
The U.S. primary care market is experiencing significant expansion, with projections indicating a revenue increase reaching several hundred million dollars by the end of the forecast period, spanning 2025 to 2034. This growth is driven by emerging trends and strong demand across key sectors.
The demand for primary care is increasing in the U.S. due to growing diseases. The government and private sector are investing in them to meet this growing demand, as well as focusing on enhancing chronic disease management and preventive care. AI is also being used to enhance accessibility and minimize the burden on physicians. Additionally, the growing innovations and startups are also contributing to the same. At the same time, the companies are promoting health programs, collaborating, and launching new platforms, promoting market growth.
Primary Care refers to the healthcare segment that delivers first-contact, continuous, and comprehensive medical services, focusing on prevention, diagnosis, treatment, and management of acute and chronic conditions in the U.S. Primary care encompasses general practitioners, family medicine, internal medicine, pediatrics, geriatrics, and obstetrics/gynecology. It serves as the entry point to the healthcare system and plays a key role in improving patient outcomes, reducing costs, and coordinating specialty care.
The U.S. primary care market growth is driven by an aging population, rising chronic disease burden, expansion of value-based care models, increased use of telehealth, and a growing shortage of primary care physicians, creating opportunities for nurse practitioners and physician assistants.
Growing disease burden: The growing disease burden and aging population are increasing the demand for primary care services. This is driving the growth of routine checkups, screening, and long-term management of diseases. Moreover, to support this growth, new acquisitions and funding are being provided by the government and private sectors.
For instance,
With the use of AI integration in primary care, the treatment and diagnostic guidelines or decisions are being enhanced, and the growth or progression of the disease can be predicted by AI, promoting its use during diagnosis or preventive care. At the same time, it also helps in scheduling and minimizing complications of billing or insurance, and also provides virtual health assistance. This, in turn, increases the use of AI in the development of home or wearable medical devices to provide real-time patient monitoring. Moreover, they are also being used for automatic documentation. Therefore, the use of AI in preventive care, virtual care, etc., is increasing.
Increasing Demand for Preventive Services
The growing awareness is increasing the use of preventive services for early diagnosis, which helps in preventing chronic diseases and their management in the early stages. At the same time, it helps in the management of risk factors associated with the diseases or in the geriatric population, as well as are also focusing on mental health and women's health. Additionally, their increasing availability as well as accessibility are promoting their use. Moreover, the presence of policies provides affordable services. Thus, this is driving the U.S. primary care market growth.
Physician Shortage
The shortage of primary care physicians is affecting the access of patients by limiting the number of opportunities. This is increasing the burden of physicians, increasing their stress and burnout, which may hamper the quality of care. Additionally, it also limits the chronic disease management or preventive care options. Thus, the physicians ' shortage can limit the primary care growth in the U.S.
Why is the Growing Women’s Health Awareness an Opportunity in the U.S. Primary Care Market?
There is growth in awareness about women's health due to the growing women's health programs, which is increasing the use of primary care services. Growing diseases are increasing the early diagnosis and demand for preventive care. There is a growth in the hormonal health management services. The growing incidence of cancer or other genetic diseases is also increasing the engagement with primary care, as well as are also being used to deal with the growing rates of depression and anxiety. Various initiatives are also being launched to support women's health, promoting the U.S. primary care market growth.
For instance,
By service type, the preventive care segment held the dominating share of approximately 55% in the market in 2024, due to the growing disease burden. At the same time, the growth in patient awareness increased their use of early diagnosis and treatment. Moreover, their affordability and presence of policies attracted the patient. Thus, this enhanced the market growth.
By service type, the telehealth/virtual primary care segment is expected to show the highest growth during the predicted time. They are increasing accessibility, which is growing their use in the management of chronic diseases. They are also providing flexible scheduling. This, in turn, is increasing patient convenience.
By provider type, the general practitioners/family medicine physicians segment led the market with approximately a 60% share in 2024, as they are the first point of contact. They also helped to treat a wide range of conditions. They also provide preventive care. Moreover, they provide affordable services.
By provider type, the nurse practitioners (NPs) segment is expected to show the fastest growth rate during the upcoming years. They help in providing quality care to the patients. This, in turn, is increasing their demand in the chronic disease management for the geriatric population, enhancing the patient outcomes. At the same time, there is a growth in their practice.
By facility type, the hospital-owned/integrated practices segment held the largest share of approximately 65% share in the market in 2024, due to growth in the primary care practices. They also provided reimbursement policies along with specialists, enhancing patient satisfaction. At the same time, the presence of advanced technologies increased their use. Thus, this contributed to the market growth.
By facility type, the retail clinics segment is expected to show the highest growth during the forthcoming years. They provided various preventive services. Moreover, they are also providing virtual care with online scheduling options. Additionally, their affordability is attracting patients. This, in turn, is increasing patient convenience and access.
The U.S. primary care market is expected to show significant growth due to the growing disease burden, which is increasing the reliance on them for diagnosis, monitoring, and management. At the same time, due to growing demand to enhance the accessibility of the primary care centres, the use of telehealth services is increasing, and to meet these demands, companies are investing in these platforms. Moreover, the growing shortage of physicians is driving the use of these platforms. Additionally, support from the government is also being provided by offering new policies. Thus, all these factors are promoting the market growth.
Due to a growing population, there is a growth in diseases. These reasons are increasing the demand for primary care. At the same time, the adoption of Medicare and Medicaid also increased due to the growing aging population. Therefore, to meet the growing crises, the primary care provided affordable solutions. Moreover, the government and private sector also have policies and investments to enhance their accessibility, availability, and affordability.
There is a rise in the demand for primary care services in the western U.S. due to a growing population and expanding healthcare. The growing number of startups is also contributing to the development of novel technologies, enhancing the telehealth applications. At the same time, the demand for preventive care is also increasing. The demand for home-based or value-based care is also increasing. Similarly, for remote patient monitoring and chronic disease management, AI technologies are being utilized.
Investigation and innovations involving the development and improvement of healthcare tools, services, or processes to enhance patient outcomes are the focus of the R&D of primary care.
Key Players: Johnson & Johnson, Pfizer, Eli Lilly and Company, Bristol-Myers Squibb Co, Merck &Co, Inc., AbbVie Inc.
The clinical trials and regulatory approval of the primary care consist of the evaluation of the safety, efficacy, and ethical conduct of the treatment models or other new innovations.
Key Players: Johnson & Johnson, Pfizer, Parexel, ICON, IQVIA, Medspace, Syneos Health, One Medical, VillageMD.
The development of stable and patient-friendly dosage forms, permitting on-site modification by pharmacists, is included in the formulation and final dosage preparation of primary care.
Key Players: Johnson & Johnson, Pfizer, Eli Lilly and Company, Merck & Co., Inc., AbbVie Inc.
The packaging and serialization of the primary care ensure the development of secure, compliant, and patient-friendly packaging with a unique identifier to track them or minimize their risk of counterfeiting.
Key Players: Johnson & Johnson, Pfizer, Merck & Co., Inc., Cardinal Health, SMC Ltd, Sharp Services.
To provide reliable and timely availability of the medications, the distribution to hospitals and pharmacies for primary care includes the use of supply chains for distributing the products from the manufacturer to the healthcare facilities.
Key Players: Johnson & Johnson, Pfizer, Parexel, IQVIA, Cencora Inc., McKesson Corporation, CVS Health Corp.
The patient support and services of the primary care focus on providing education, information, and financial support to the patient and their families to manage their health conditions.
Key Players: CVS Health Corp, Cencora Inc., Opum, Humana, Carelon, Teladoc Health, MDLIVE,
In September 2025, after announcing the appointments of four seasoned executives to the leadership team, the DO, CEO, and Founder of Eventus WholeHealth, Brent King, commented that delivering integrated services in long-term care facilities to maximum patients to enhance their strategic growth will be supported by these leadership appointments. The appointment of Carey, Kristen, Cary, and Dan will provide deep experience and bring purpose-driven leadership, driving the development of innovative healthcare businesses. Moreover, their commitment to scale up and offer exceptional service to their customers is mirrored by these appointments.
By Service Type
By Provider Type
By Facility Type
By Geography (U.S. Regions)
September 2025
September 2025
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September 2025