The Europe pet insurance market size stood at US$ 5.84 billion in 2025, grew to US$ 6.56 billion in 2026, and is forecast to reach US$ 18.8 billion by 2035, expanding at a CAGR of 12.4% from 2026 to 2035. Rising veterinary care costs, companion adoption rates, a shift towards AI-powered digital claim systems, expanding pet humanization trends, increasing advancements in veterinary medicine, and expanding customized insurance plans are promoting the market growth.
The Europe pet insurance refers to the policies offered by insurance providers covering veterinary and healthcare expenses for pets across European countries. They help in covering the costs related to pet accidents, surgeries, diagnosis, medication, illnesses, and preventive care services. They also support minimizing the financial burden on pet healthcare and owners by improving access to various veterinary services.
The graph represents a comparison between the total number of households with pets and the total pet population in Europe. It indicates that there will be a rise in pet ownership, which will drive the demand for various veterinary services. This, in turn, will increase the adoption of various pet insurance solutions across Europe, which will ultimately promote market growth.
By coverage type, the accident & illness segment accounted for the highest revenue share of 46% of the Europe pet insurance market in 2025, due to its comprehensive protection services. The growth in chronic diseases and the rise in veterinary treatments have also increased their use. They also helped in addressing various health conditions, which increased their use.
By animal type, the dogs segment held a major revenue share of 62% of the Europe pet insurance market in 2025, driven by growth in dog ownership. A rise in pet humanization and chronic conditions has also increased the demand for their insurance policies. Frequent veterinary care and high treatment costs also encouraged their use.
By policy provider type, the insurance companies segment contributed the biggest revenue share of 48% of the Europe pet insurance market in 2025, due to their extensive expertise in risk management and underwriting. Their strong financial resources and established distribution network also increased their preference. Their advanced digital platforms and comprehensive coverage plans also increased their use.
By distribution channel type, the direct sales segment held the largest revenue share of 35% of the Europe pet insurance market in 2025, driven by direct interactions among the insurers and customers. Lower distribution costs and online platforms also increased their use. Their faster policy issuance and renewals also increased their acceptance rates.
By end user, the individual pet owners segment led the Europe pet insurance market with an 86% share in 2025, due to growth in the pet humanization trends. A rise in the veterinary treatment cost also increased the demand for various pet insurance policies. The rise in the demand for comprehensive healthcare coverage has also increased its use.
Europe pet insurance market held a significant share in 2025 and is expected to show lucrative growth during the predicted time, due to growing pet ownership, awareness, and humanization trends. Growing demand for preventive care and expanding advanced veterinary treatments are also increasing their demand. Additionally, a rise in the veterinary treatment cost is also increasing their use, where expanding industry services are also enhancing the market growth.
Petplan UK registered dominance over the market with its Essential Plan and Petplan Lifetime Plan, where Agria Djurforsakring was its closest contender, which offered Agria Lifetime Cover and Agria Vet Guide Integrated Plan. RSA Insurance Group also sustained its position by providing MORE THAN Premier, MORE THAN Basic, and MORE THAN Classic, where ManyPets also contributed to the market growth with its Regular, Pre-existing, MoneyBack, and Value Policies.
By Coverage Type
By Animal Type
By Policy Provider
By Distribution Channel
By End User
By Policy Duration
By Claim Type
By Region
