Leading Innovators in the Track and Trace Solutions Market
- Zebra Technologies Corporation
- Systech International
- Optel Group
- Tracelink, Inc.
- SML Group
- Honeywell International Inc.
- Avery Dennison Corporation
- Adept Packaging Solutions
- Antares Vision S.p.A
- Digimarc Corporation
- Videojet Technologies (Danaher Corporation)
- SoluM Co., Ltd.
- CipherLab Co., Ltd.
- Nedap N.V.
- Thinfilm Electronics ASA
- T2K Group
- HID Global Corporation
- De La Rue plc
- Controlant
- Selerant
Market Growth
The global track and trace solutions market size is estimated at US$ 7 billion in 2024, is projected to grow to US$ 8.33 billion in 2025, and is expected to reach around US$ 39.22 billion by 2034. The market is projected to expand at a CAGR of 18.95% between 2025 and 2034.
Track and Trace Solutions Market Trends
Increasing collaboration among the healthcare institutions and government organizations for offering advanced track and trace system services, which drives the growth of the market.
For instance,
- In January 2025, the Directorate General of Foreign Trade (DGFT) decided to streamline export regulations by aligning with the evolving regulatory framework of the Ministry of Health & Family Welfare (MoH&FW). Accordingly, the provisions related to the Track and Trace System for pharmaceutical exports under the Foreign Trade Policy (FTP) are being withdrawn. With this step, DGFT is enhancing ease of doing business for pharmaceutical exporters while ensuring regulatory coherence.
Increasing government support for track and trace solutions in various sectors such as pharmaceuticals and food & beverage, because of regulations goal at combating counterfeiting and confirming the safety of products, which contributes to the growth of the market.
For Instance,
- In February 2025, the Indian government officially withdrew its track-and-trace system for pharmaceutical exports, nearly 14 years after its introduction. The Directorate General of Foreign Trade (DGFT) stated that the withdrawal aligns with the evolving regulatory framework of the Union Health Ministry, which introduced barcode/QR code requirements for 300 drug brands
Track and Trace Solutions Market - Value Chain Analysis
Raw Material Sourcing
R&D significantly focuses effective track-and-trace system that supports pharmaceutical companies in managing their supply chain and reducing the challenges related to counterfeit drugs.
Key players: TraceLink, Antares Vision S.P.A., Optel Group, and Axway
Packaging and Serialization
Pharmaceutical serialization is a technology of transferring a unique serial number to every pharmaceutical package; goods can be identified and tracked.
Key players: Infosys, Bosch Packaging, SAP, Axway, and Xyntec Inc
Patient Support and Services
Patient tracking systems in hospitals and clinics enhance clinical decisions, help with medical claims, lower risk, enhance quality of care, surge practice efficiency, progress patient communication, and approval.
Key players: GE Healthcare, Medtronic, Philips, Nihon Kohden, and Mindray
Latest Announcements by Industry Leaders
In March 2025, Nish Parekh, senior vice president and chief product officer, Omnicell, stated, “With a continuously evolving regulatory landscape, we believe we need to provide customers with innovative solutions that are designed not only to help support compliance but to remove cumbersome manual tasks from inventory management workflows.”
Recent Developments in the Track and Trace Solutions Market
- In March 2025, Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, announced novel solutions to advance automation and visibility across manufacturing, warehousing, and supply chain operations. Zebra’s portfolio of new and current solutions is showcased in Booth #S637 at ProMat.
- In September 2024, Arvato Systems and advanco launched a comprehensive partnership. The collaboration combines Advanco’s market-leading ARC Platform with Arvato Systems’ CSDB serialization platform, which is relied upon by more than 200 pharmaceutical companies worldwide to meet complex serialization requirements.
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