Charlotte's Web Holdings, Inc., the market leader in hemp extract wellness products, announced the launch of Route CBD, a multi-city advocacy initiative intended to improve access and raise awareness of the increasing crisis facing Californians who have lost access to important full-spectrum hemp CBD therapeutics.
The Route CBD pop-up truck travels to communities along the California-Nevada border, managing opportunities for customers to share their stories, learn about emerging hemp regulations, involve in advocacy efforts, and legally access Charlotte's Web full-spectrum hemp CBD products.
The inventiveness comes amid significant transformation to California's hemp government landscape. California enacted SB 378 and AB 8, which, together with evolving regulations previously delivered by Governor Gavin Newsom, removed access to full-spectrum hemp products. As a result, major customers, families, caregivers, seniors, veterans, and others have lost access to trusted products they have applied for years.
For Charlotte's Web, the challenge is intensely individual. The Company was founded in a family's search for a service that could support their daughter, Charlotte, and has spent more than a decade developing customer education, healthcare research, product quality, and responsible hemp strategy. Route CBD reflects that same mission: safeguarding consumers' access to tested, safe, full-spectrum hemp products and ensuring that their voices remain part of the public policy conversation.
"Route CBD is about showing up for the people who depend on these products," said Mindy Garrison, Chief Commercial Officer. "Advocacy is woven into the DNA of Charlotte's Web. Our company began with one family's determination to help their daughter and grew into a movement. For more than a decade, we've heard powerful stories from people whose lives have been meaningfully improved by full-spectrum hemp CBD. Today, many Californians have been left without practical access to those products. On the very first day on Route CBD, our team met a family who drove three hours across state lines to obtain products for their daughter. Experiences like theirs remind us that this is not about convenience; it's about quality of life. Route CBD is our commitment to standing alongside those people and ensuring their voices are heard."
Charlotte's Web remains anxious that if Congress does not align before the effective date of the impending federal hemp ban, the output restrictions on lawful hemp-derived cannabinoid products could activate global market disruption and customer access challenges similar to those recently unfolding in California. As representatives continue to debate the upcoming ban on hemp-derived products, millions of customers nationwide are closely watching the results.
"Science, quality, and real-world consumer experiences should guide policy decisions," added Bill Morachnick, CEO. "The people most affected by these regulations deserve a seat at the table, and lawmakers need to know the difference between therapeutic products versus intoxicating, synthetic ones. Route CBD is helping elevate those voices and ensure policymakers understand the consequences of removing safe, tested products they depend on."
According to Towards Healthcare, the U.S. full-spectrum CBD market is projected to grow significantly, with estimates indicating the market size will increase from USD 4.28 billion in 2026 to approximately USD 15.49 billion by 2035, expanding at a CAGR of 14.5% from 2026 to 2035. Full-spectrum CBD involves all the naturally occurring cannabis plant products, involving tetrahydrocannabinol (THC). Full-spectrum CBD provides a broad range of significant advantages, from pain relief and enhanced mental health to anti-inflammatory and neuroprotective effects. It's vital to ensure that the product is lab-tested and comes from a reputable source. Full-spectrum CBD helps with many various health situations, from anxiety to Alzheimer's, psoriasis to chronic pain. Full-spectrum CBD has shown promising results in lowering anxiety symptoms, encouraging relaxation, and enhancing quality of sleep.
Charlotte's Web is the market leader in hemp CBD products involving capsules, tinctures, gummies, balms, and pet medicines sold online and in more than 21,000 retail doors. They aim to build and retain trust in the organization via fully transparent actions, from organic and regenerative farming solutions to testing each Charlotte's Web product lot 20+ times from seed to end product, for quality and effectiveness assurance. Charlotte's Web Holdings, Inc. is a socially and environmentally conscious organization that weighs sound business decisions with consideration for how its business efforts influence its employees, consumers, farmers, the environment, and various underserved societies.
A recent report by Towards Healthcare highlights that the U.S. full spectrum CBD market is growing, as applications of full spectrum CBD products are increasing due to their ability to improve some health concerns, such as chronic pain, anxiety, and neurodegenerative, age-related conditions such as Alzheimer's disease. Scientists believe CBD's product has significant health advantages attributed to its anti-inflammatory effects through the body's endocannabinoid system (ECS), a complex network of cannabinoid receptors in the brain, nervous system and spinal cord which affects pain, appetite, emotions and various conditions. The only therapeutics containing CBD that have been approved by the FDA are for the management of some seizure disorders.
