Image credits: China Daily
The Chinese technology companies are in the spotlight at IFA 2025, the popular trade fair for consumer electronics in Berlin, as they introduced their current technological achievements, focusing on gaining a broader presence in Europe and globe. Over more than 700 Chinese enterprises that account for over 30 percent of the total registered exhibitors globally will be showing up in the event, which will continue till Wednesday. They will present their latest products like new generation displays, artificial intelligence-powered smart household appliances and robotics, and energy storage systems.
The experts claimed that this powerful participation witnesses Chinese companies accelerating their strengths and solo potential to experiment with innovation in robotics technologies and their acceptance to extend the international engagements.
The TCL Technology Group Corp, a Chinese consumer electronics maker, is elaborating a vast range of advanced and innovative gadgets like mobile phones, tablets, augmented reality glasses, robots, home appliances, AI-enabled companion robots, and QD-mini LED TVs. The company has been a participant at the event for 15 years straight, continuing to put efforts into extending its blueprint in Europe by powering localized operations, which include supply, production, after-sales, and marketing services.
Hisense Group, a main Chinese home appliances manufacturer, revealed a 116-inch mini LED TV embedded with its innovative laser display technology and AI imaging chips, which are self-developed. Also, highlighting the humanoid robots and smart energy solutions at IFA 2025. The company experienced a robust business growth in Europe in the prior six months, with its sales of laser TVs reaching 77% and over 80% with continuous growth in France and Germany.
DJI, the leading commercial drone manufacturer, is unveiling a diverse portfolio of agricultural and consumer-level drones. Its wireless microphones, portable power stations, and panorama cameras are showcased at the event. The associate researcher at the Chinese Academy of International Trade and Economic Cooperation of Hong Kong stated that the Chinese companies at the forefront rank among the key players of technological innovation and have achieved excellent progress in tech frontiers like AI, robotics, and AR.
Hong further added, “They are proactively commercializing the application of AI technology in intelligent terminal devices like robotic vacuum cleaners, smart home equipment, and AR glasses, which will be effective to bolster their own competitiveness value on the global platform and fuel their transition from ‘made in China’ to ‘created in China’.
