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January 2026
The global employee mental health service market size was estimated at USD 8.87 billion in 2025 and is predicted to increase from USD 9.54 billion in 2026 to approximately USD 18.34 billion by 2035, expanding at a CAGR of 7.55% from 2026 to 2035.
Due to the surging urbanization, rising mental health issues, like anxiety and depression, are boosting demand for mental health services for employees. Mainly, corporate employees are facing a huge burden of work, for which many organizations are leveraging digital/online platforms and tools, with other extensive wellness programs. Certain advancements are exploring AI-enabled chatbots, 24/7, and stigma-free emotional support.
| Key Elements | Scope |
| Market Size in 2026 | USD 9.54 Billion |
| Projected Market Size in 2035 | USD 18.34 Billion |
| CAGR (2026 - 2035) | 7.55% |
| Leading Region | North America |
| Market Segmentation | By Service Type, By Delivery Mode, By Organization Size, By Industry Vertical, By Region |
| Top Key Players | Lyra Health, Ginger, Modern Health, Spring Health, Talkspace, BetterHelp, Headspace, Calm, Unmind, Thrive Global |
Firstly, the global employee mental health service market includes employer-provided programs and initiatives developed to assist workers' emotional and psychological well-being, through confidential counseling (via EAPs), stress management training, and mental health days. Moreover, the global market is driven by a rise in awareness about mental health issues, increased workplace stress, and a proven business case, including reduced absenteeism and increased employee engagement. Nowadays, organizations are emphasizing personalized resources to fulfill the various requirements of demographics, especially neurodiverse, culturally diverse, and gender-diverse individuals. This also comprises mobile-first, multilingual tools for historically unmarked deskless and part-time workers.
Specifically, AI has a crucial role in the development of AI-assisted tools or platforms in the respective market, including AI-driven conversational agents, i.e., chatbots. They primarily facilitate 24/7, stigma-free emotional support and guidance using techniques, particularly Cognitive Behavioral Therapy (CBT). Recently, Dartmouth researchers performed a clinical trial, which has shown that a generative AI-enabled therapy chatbot supported improvement in symptoms connected with mental health conditions. Whereas Cisco and Adidas are using tools that gauge team sentiment to flag drops in morale and allow managers to intervene proactively.
Organizations are shifting towards regular check-ins, wellness workshops, including mindfulness, resilience, and preventive plans to highlight root causes of stress.
Alongside, training managers for understanding signs of struggle, promoting psychological safety, and resulting in empathy, is also an immersive trend in the market.
The globe is widely adopting more telehealth, digital platforms, AI-driven tools for tailored coaching, and apps offering on-demand support, fitness, and education, which meet convenience and flexibility.
| Optavise (October 2025) | Collaborated with Rula to strengthen workforce access to mental health services. |
| United Nations Development Programme (UNDP) in the Maldives (May 2025) | And the Prosecutor General’s Office (PGO) of the Maldives signed an MoU to offer comprehensive mental health support services to all staff of the PGO. |
| Homewood Health (April 2025) | Partnered with Cleveland Clinic Canada to unveil a sophisticated and accessible mental health, EFAP, and virtual care solution for Canadian workplaces |
Why did the Counseling Segment Dominate the Market in 2025?
The counseling segment captured the biggest share of the employee mental health service market in 2025. According to some studies, nearly 84% of employees have faced mental health issues in the last year. This mainly encompasses cognitive behavioral therapy (CBT), solution-focused therapy (SFT), and mindfulness-based stress reduction (MBSR), specifically for short-term, problem-focused support, with other vital services, like crisis support, financial/legal advice, and wellness workshops. Numerous firms have offered free subscriptions to apps, such as Headspace or teletherapy services, including BetterHelp, to employees for discreet, 24/7 access to resources and virtual counseling sessions from anywhere.
Wellness Programs
In the future, the wellness programs segment will expand rapidly. Currently, the market is focusing on progressing personalized, holistic, and tech-powered support, with the integration of AI. Recently, approximately 80% of U.S. businesses, i.e., over 50 employees, provided corporate wellness programs. Additionally, they are reinforcing AI-driven stress monitoring, on-demand virtual therapy, digital detox efforts, raised support for life stages, and the unification of mental health into company culture through leadership training.
How did the In-Person Segment Lead the Employee Mental Health Service Market in 2025?
In 2025, the in-person segment held a dominant share of the market. It is the most preferred mode due to its greater efficiency for complex or severe mental health concerns, which provides more detailed engagement than digital formats. Companies are implementing onsite counseling, group training, and manager consulting at the worksite. Ongoing developments cover Deutsche Bank and Meesho, which are offering on-site counselors for immediate, confidential mental health support.
Digital/Online
The digital/online segment is anticipated to expand rapidly. Its provision explores 24/7, on-demand access to resources and professionals, omitting geographical challenges, mainly in rural areas, and long wait times linked with in-person care. Extensive solutions, like Spring Health, which is an AI-driven precision mental health model facilitating rapid access to care, clinical assessments, therapy, and coaching, with robust analytics for employers. Also, Meditopia offers 1:1 counseling, an AI assistant, with over 10,000 culturally adapted content pieces in multiple languages.
What Made the Large Enterprises Segment Dominant in the Market in 2025?
In 2025, the large enterprises segment registered dominance in the employee mental health service market. A survey of organizations has reported nearly 91% of burnout and stress, 87% of anxiety, and 71% of depression cases, which are the most common mental wellness issues in these organizations. However, Hackensack Meridian Health designed on-location "safe spaces" for clinical teams to de-stress with mental health professionals and broadened a 24/7 team member assistance hotline, which treated 1,500 staff in its first two years.
Small And Medium Enterprises
The small and medium enterprises segment is predicted to expand at a rapid CAGR. Prominent catalysts are expanding awareness regarding higher stress/anxiety rates in SMEs, financial spending on poor mental health, raised focus on Meaningful Work, and demand for digital/flexible, versatile support. They are increasingly utilizing self-guided content, live therapy sessions, financial coaching, and peer support networks. Also, they are classifying solutions as per employee group, like deskless workers, part-time staff, and those from marginalized communities, especially LGBTQ+, ethnic minorities, and neurodivergent individuals.
How did the Corporate Segment Dominate the Market in 2025?
With a major share, the corporate segment led the employee mental health service market in 2025. In the last two years, India has reported that over 90% of corporate employees under 25 have anxiety symptoms. It is fueled by the increasing number of depression, anxiety, and stress globally, intensified by modern work demands. Moreover, Nivati and WellSteps solutions are immensely using AI as personalized health coaches for assessing employee data and delivering real-time, one-on-one recommendations.
Government
In the coming era, the government segment will expand rapidly. Governments are offering measures through supportive policies, funding for services, including Centers of Excellence, and legislation, such as India's Mental Healthcare Act, which mandates or promotes workplace well-being. Recently rolled out the new Postal Service Health Benefit (PSHB) Program, which has distinguished eligible USPS employees, annuitants, and their families from the traditional FEHB program into their own system. The Office of Personnel Management (OPM) has announced a plan for 2026, including132 plan options under the FEHB Program, emphasizing stabilizing premiums, with the maintenance of EAPs.
North America led the employee mental health service market in 2025, due to the rising destigmatization, tech innovation in AI, wearables, and combined care models for holistic support. Also, the region is moving from reactive, generic programs to proactive, personalized, and data-driven plans that unite with the overall business operations. According to a major survey, 5,008 employed Canadians had mental health issues in the workforce.
U.S. Market Trends
Alongside, half of U.S. workers reported moderate to severe levels of burnout, depression, or anxiety. Whereas, in 2025, Mental Health America (MHA) secured the Bell Seal to 360 U.S. employers for their excellent commitment to mentally healthy workplace cultures.
During the prospective period, the Asia Pacific is anticipated to register rapid expansion due to the accelerating urbanization, socio-economic pressures, and modified family structures, which lead to stress, anxiety, and depression, mainly among young adults. Whereas, recently, Danone Indonesia introduced the 'Rehat' (Recharge Your Mental Health) program, which offers talk shows and other initiatives for helping employee well-being.
India Market Trends
However, India is embedding hybrid and remote work models to recognise their benefits in lowering burnout and boosting work-life balance for employers. Also, they are executing boundaries, like "no-meeting Fridays" or limits on after-hours communication.
For instance,
Europe is estimated to grow significantly in the employee mental health service market. As per the EU-OSHA, around 29% of EU workers reported stress, depression, or anxiety, with severe time pressure affecting over 40% in 2025. For these instances, the EU-OSHA (European Agency for Safety and Health at Work) Healthy Workplaces Campaign 2026-2028 will emphasize prominently "Together for mental health at work".
Germany Market Trends
Although Germany is widely putting efforts into the digital platforms, like virtual reality measures, which include Berlin-based NeuropilotVR. This provides 5-minute virtual reality sessions for corporate environments to lower anxiety and optimize heart rate variability, which is gaining grip in early 2026.
| Company | Description |
| Lyra Health | It specialises in coaching, therapy, such as video/phone/in-person, digital self-care tools, and medication management. |
| Ginger | This mainly offers 24/7 text-based coaching, skill-building content, and faster-than-traditional video therapy and psychiatry sessions. |
| Modern Health | A firm focusing on self-paced courses, group sessions (Circles), one-on-one care, specialized programs, including Pathways. |
| Spring Health | It facilitates customized support, especially therapy, coaching, medication management, and self-guided resources for family members. |
| Talkspace | This offers various services through the Talkspace Go app. |
| BetterHelp | It provides businesses with a comprehensive, online employee mental health solution offering access to a large network of licensed therapists via video, phone, and messaging. |
| Headspace | This explores self-help tools, such as guided meditations and sleep content, to clinical support, like therapy, psychiatry, and 24/7 coaching, etc. |
| Calm | A company that offers through Calm Health, which facilitates a digital platform with evidence-based resources. |
| Unmind | It is implementing self-guided tools for stress/anxiety, expert therapy/coaching, manager resources for psychological safety, an AI Coach, and real-time analytics for players. |
| Thrive Global | Its facilities include tailored coaching, health management, expert-led training, stress-reducing tools, including 60-second Resets, and daily check-ins. |
Numerous tools & platforms have risks regarding scrutiny over their data security protocols, through mishandling or even access by employers raises critical privacy and ethical issues, resulting in damaging a provider's reputation.
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January 2026
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January 2026