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BMS's new perspective is an eye-opener for many healthcare giants

Bristol Myers Squibb and Johnson & Johnson launch an educational campaign to improve thromboembolic and cardiovascular treatment through new scientific targets.

Category: Health Published Date: 6 February 2026
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Introduction

Bristol Myers Squibb (BMS), a biopharmaceutical company, consistently aims on providing innovative drugs with the apt development and discovery strategies. The company’s ruling areas are hematology, cardiovascular, immunology and oncology disease, keeping R&D close to the heart of any operations. The star medicines of BMS are Orencia, Reblozyl, Revlimid, Opdivo, and Eliquis. Along with a 10,000+ workforce, spanning 34 areas, BMS brings innovation to the healthcare table more confidently.

Announcement

Where most of the drugs are performed under pressure to the specific study to win or lose its point straightly at the FDA’s door, BMS introduced a new perspective. BMS’s along with Johnson & Johnson, introduced a new educational campaign known as “Change the Target. Change What’s Possible.” This campaign is specifically for those clinicians working on thromboembolic and cardiovascular conditions.

This new high-intelligence program will address the needs of the patients suffering from cardiovascular conditions who finds need for treatment despite the accessible therapies. This helplessness later shows hazardous thromboembolic symptoms. This is the reason of massive disability population and death in the U.S.

The awareness of knowledgeable topics reframes the future of the healthcare sector. These joint efforts of J&J and BMS have introduced a new picture, a possibility for thromboembolic and cardiovascular clinicians' operations.

What can be done through discovering new roadways?

The thromboembolic therapy is the benchmark, allowing a customised focus within the coagulation cascade spectrum. Though coagulation plays a convincing role, the need for prevention of thrombosis improvement remains the same in the human body’s potential to inbuilt healthy clots. But if we don’t target only one aspect to fetch results, there can be immense possibilities for the therapy to reach precision.

Head of Medical Affairs and senior vice president, MD at BMS, Tania Small, said, “With so much advancement in cardiovascular care, the patients suffering from thromboembolic disease are at risk, as the latest therapies need challenging trade-offs between bleeding and efficacy. The effective knowledge of the coagulation cascade enables addressing new targets like factor XIa. This factor guides throughout different approaches of thrombosis prevention research without damaging good clotting.”

New Target

The FXIa (Factor XIa) is a trustworthy new target in thromboembolic conditions that confirms thrombosis invisibility without any bleeding. FXIa is essential in clot propagation and thrombin generation. This new factor can separate thrombosis and hemostasis to avoid deadly clots.

Author

Chandni Pathak

Chandni Pathak

Holding M.Pharm in Pharmaceutical Chemistry, Chandni crafts cutting-edge, research-driven healthcare news for Towards Healthcare, combining scientific depth with innovative storytelling to simplify complex topics for global readers.