E-Pharmacy Market Expands with Digital Health Adoption 2025

E-Pharmacy Market Size, Trends and Top Key Players with Growth

The global E-pharmacy market size is estimated at US$ 96.94 billion in 2024, is projected to grow to US$ 112.91 billion in 2025, and is expected to reach around US$ 435.82 billion by 2034. The market is projected to expand at a CAGR of 16.44% between 2025 and 2034.

The E-pharmacy market is growing because of the increasing internet penetration, smartphone usage, and rising demand for contactless and convenient medical care services. Strong presence of e-players such as 1mg, Netmeds, and Amazon pharmacy. Growing advancements in technology and telemedicine integration, and supportive government policies are driving the growth of the market.

Key Takeaways

• E-pharmacy sector pushed the market to USD 96.94 billion by 2024.
• Long-term projections show USD 435.82 billion valuation by 2034.
• Growth is expected at a steady CAGR of 16.44% in between 2025 to 2034.
• By region, North America was dominant in the E-pharmacy market in 2024.
• By region, Asia Pacific is expected to grow at the fastest CAGR from 2025 to 2034.
• By drug type, the prescription drug segment was dominant in 2024.
• By drug type, the OTC drug segment is expected to be the fastest-growing over the forecast period, 2025 to 2034.

Executive Summary Table

What is the E-pharmacy?

Increasing access to the internet and smartphones means the E-pharmacy market is rising, with consumer preference for online consumption and a growing focus on convenience. Growing adoption of digital technologies and e-commerce in the medical care sector. E-pharmacy, or mail-order pharmacy, is a pharmacy that operates over the Internet and sends orders to customers. Continue to grow post-pandemic, significantly owing to growing adoption by consumers due to the affordability, convenience, and accessibility offered by these platforms. The growing geriatric population is expected to fuel the growth of the market.

E-Pharmacy Market Outlook

• Industry Growth Overview: Between 2025 and 2030, the market is expected to grow, driven by rising internet penetration, online well-being adoption, and shifting consumer preferences for convenient and contactless healthcare solutions. Advancements in AI-driven solutions and the development of telemedicine are playing an important role in its future development.
• Sustainability Trends: Recent trends in e-pharmacy sustainability focus on minimizing environmental impact, managing waste, and implementing responsible logistics throughout the supply chain. Significant trends include eco-friendly packaging, lowering the carbon footprint of last-mile delivery, implementing dynamic reverse logistics for waste management, and leveraging expertise for resource efficacy.
• Global Expansion: The E-pharmacy market globally expanded, focusing on fast-growing regions such as the Asia-Pacific, Latin America, and select areas of Europe, tailoring the strategy to local digital adoption rates, particular healthcare requirements, and developing regulations.
• Major Investors: E-pharmacy expansion is growing rapidly in the Asia-Pacific (APAC) and Latin American regions, while the market in Europe continues to mature, driven by increased digitalization. The pandemic enhanced the shift to digital health services, a trend that continues post-pandemic, with strong demand for contactless medicine delivery.

Market trends

Increasing government initiative related to e-pharmacy in the healthcare sector, which drives the growth of the market.

For Instance,

• In August 2025, the Union Health Ministry introduced the State Health Regulatory Excellence Index (SHRESTH) to enhance drug regulatory systems across India. This first-of-its-kind framework benchmarks states through transparent, data-driven assessments, ensuring safe and effective medicines reach citizens nationwide.

Increasing adoption of digital technology in healthcare services contributes to the growth of the market.

For Instance,

• In August 2025, the National Health Authority (NHA) is implementing Ayushman Bharat Digital Mission (ABDM) to create a digital health ecosystem for the country. ABDM intends to support different healthcare facilities like clinics, diagnostic centers, hospitals, laboratories, and pharmacies in adopting the ABDM ecosystem to make available the benefits of digital health for all the citizens of India.

Major Investment in the E-pharmacy Market

Segmental Insights

Why the Prescription Drug Segment Dominated the Market?

In the drug type, the prescription drug segment led the E-pharmacy market, as online prescriptions often provide good pricing, discounts, and generic substitutes, leading to significant expense savings for patients. This type of platform enables consumer to browse and buy medications inconspicuously from the comfort of their own home, without the requirement for face-to-face communications. Realising e-prescriptions enhance productivity, reduce medication challenges, and improve convenience.

On the other hand, the OTC drug segment is projected to experience the fastest CAGR in the E-pharmacy market from 2025 to 2034, as it is evident that the greater use of OTC drugs enhances access, convenience, service, health results, and patient satisfaction. By offering a suitable opportunity for accessing drugs, online pharmacies contribute to enhancing healthcare results and lowering inequalities in access to crucial treatments. By working in a digital space, these stages often have lower overhead expenses as compared to brick-and-mortar pharmacies.

Regional Insights

Why is North America dominant in the E-Pharmacy Market?

North America was dominant in the market in 2024, due to growing high internet and smartphone penetration. For instance, around 77% of its population uses a smartphone, so it has a massive consumer base that is happy with digital platforms and online spending. Healthcare providers transformed patient care with AI-driven automation, and huge digital infrastructure forms the backbone of any thriving health-tech hub in North America, which drives the growth of the market.

For Instance,

• In October 2024, Amazon planned to bring same-day prescription delivery to 20 more cities next year, marking the latest phase of its push into health care. As part of the expansion, which will make speedy medicine delivery available in nearly half of the U.S.

U.S. E-Pharmacy Market Trends

In September 2025, Novartis announced the launch of a direct-to-patient (DTP) platform in the US, which offers cash-paying patients prescribed Cosentyx the option to purchase it at a 55% discount off the list price. Cosentyx, Novartis’ top-selling product in the US, is a biologic that is FDA-approved for the treatment of multiple immune-mediated inflammatory diseases, including psoriasis, hidradenitis suppurativa, and psoriatic arthritis.

Canada E-Pharmacy Market Trends

In March 2025, Phoenix, Canada’s foremost online health clinic for men, today announced it has signed a CAD 50 million Series A financing round. The round is led by Valspring Capital, with transformed investment from Y Combinator, and support from CIBC Innovation Banking. Phoenix is becoming a dominant force in digital healthcare, addressing long-standing gaps in access to treatment.

Why is Asia Pacific the fastest-growing region in the E-Pharmacy Market?

Asia Pacific is the fastest-growing region in the E-pharmacy market in the forecast period, due to the large and growing consumer base, the presence of huge populations, increasing disposable incomes, and a burgeoning middle class. Major e-pharmacy companies in this region started tie-ups with medical insurers to offer medicines to the consumer at lower prices, in turn saving the expenses for insurers. Consumers in the Asia-Pacific are progressively comfortable with e-commerce, and this preference for digital shopping spreads to healthcare, which drives the growth of the market.

For Instance,

• In September 2025, PlatinumRx, an online pharmacy focused on lowering the cost of chronic-disease medicines, raised $6 million in a Series A round led by Stellaris Venture Partners, with follow-on participation from existing backer India Quotient.

China E-Pharmacy Market Trends

In July 2025, Chinese tech giant Alibaba Group is seeking to raise around HK$12 billion ($1.53 billion) through exchangeable bonds to boost investments in its cloud infrastructure and global commerce operations. Investors later exchange these bonds, which link to Alibaba Health Technology, opens a new tab, for shares in Alibaba Health, and the bonds will not pay interest for a longer time.

India E-Pharmacy Market Trends

In September 2025, Quick medicine delivery startup Plazza raised USD 1.4 million in a seed funding round led by All in Capital, with participation from Better Capital, Tracxn founder Abhishek Goyal, Bounce co-founder Vivekananda Hallekere, the Singhania family office, and the promoters of JK Tyre. Plazza operates on an omnichannel platform combining app-based ordering with physical outlets.

Why is Europe a Notably Growing Region in the E-Pharmacy Market?

Europe is expected to grow significantly in the E-pharmacy market during the forecast period, as it has a vigorous and digitizing healthcare system and favorable government reforms, which increase the demand for e-pharmacy services in this region. As the growing load of chronic disease and medical care spending places growing pressure on health systems, a digital health revolution is needed to ensure the sustainability of European healthcare, which drives the growth of the market.

Germany E-Pharmacy Market Trends

In July 2025, Redcare Pharmacy’s CardLink solution for e-Rx redemption was extended by Gematik, enabling a smooth transition to the next-generation technology. Redcare’s CardLink solution has been available in the Shop Apotheke app since May 2024, allowing patients in Germany to redeem their prescriptions digitally.

Top Vendors and their Offering

• The Kroger Co.: Kroger pharmacists fill prescriptions, administer vaccines, conduct health screenings, and provide convenient, ordinary targeted care.
• Walgreens Co.: It checks prescription status, transfers a prescription, manages refills, chats with a pharmacist, and more
• Giant Eagle, Inc.: Giant Eagle Pharmacy is a one-stop solution for all pharmacy requirements. Discover convenience, quality, and targeted care.
• Walmart, Inc.: Walmart opened its largest centralized prescription processing facility to date, in Frederick, Maryland, which can complete up to 100,000 prescriptions a day and support more than 700 stores across 16 states and Washington, D.C.
• Express Scripts Holding Company:  The company processes pharmaceutical claims for members through a network of retail pharmacies. Its own automated pharmacies dispense medications for chronic long-term diseases, such as diabetes or heart disease.

Top Companies in the E-Pharmacy Market

• CVS Health
• Optum Rx, Inc.
• Rowlands Pharmacy
• DocMorris (Zur Rose Group AG)
• Cigna Corporation (Express Scripts Holdings)
• Amazon.com Inc.
• Axelia Solutions (Pharmeasy)
• Apex Healthcare Berhad (Apex Pharmacy)
• Apollo Pharmacy
• Netmeds

 Recent Developments in the E-Pharmacy Market

• In August 2025, Healthtech startup Truemeds successfully closed its $85 million Series C funding round, drawing participation from Accel, Peak XV Partners, WestBridge Capital, and Info Edge Ventures. The company plans to leverage this fresh capital infusion to fuel its nationwide expansion strategy.
• In June 2025, Manipal Saltlake Hospital, a well-established multi-speciality facility in Kolkata, launched an e-pharmacy platform service with free home medicine delivery for its registered patients. The service offers free home delivery of prescribed and OTC medicines, within two hours across Kolkata, India, through partnered logistics providers and to districts via speed post.
• In April 2025, the PINCODE app, a hyperlocal e-commerce application powered by PhonePe, launched its 24-hour online medicine delivery service in Bangalore, Mumbai, and Pune, ensuring round-the-clock availability of medicines. Customers can now place orders for medicines at any time and receive quick delivery from their nearest medical shop.

Segments Covered in the Report

By Drug Type

• Prescription Drug
• OTC Drug

By Region 

• North America
  • U.S.
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Thailand
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Sweden
  • Denmark
  • Norway
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa (MEA)
  • South Africa
  • UAE
  • Saudi Arabia
  • Kuwait