Towards Healthcare
GenAI in the Medtech Market Size, Dynamics and Opportunities

GenAI in the Medtech Market Dynamics, Research and Forecast

GenAI can automate repetitive tasks, simplify workflows, and minimize manual labor, resulting in major time and expense savings for medtech companies and numerous applications in different areas like drug discovery, surgical assistance, and personalized medicine. However, North America dominated the market in 2024, contributing factors such as the raised adoption of genAI in healthcare institutions, including hospitals, clinics, and diagnostic centers, and escalating development in novel drug discovery for chronic diseases.

Category: Healthcare IT Insight Code: 5749 Format: PDF / PPT / Excel

The global genAI in the medtech market is on an upward trajectory, poised to generate substantial revenue growth, potentially climbing into the hundreds of millions over the forecast years from 2025 to 2034. This surge is attributed to evolving consumer preferences and technological advancements reshaping the industry.

The global genAI in the medtech market is experiencing growth driven by factors such as rising chronic disease prevalence, breakthroughs in various areas including drug discovery, healthcare systems, and increasing demand for personalized medicines. In the coming era, gen AI has a crucial role in drug discovery, as it helps in the analysis of huge biological datasets and identifies the potential targets. This enables the discovery of novel drug candidates with desired therapeutic effects. Moreover, gen AI has vital opportunities in medical technologies, like as medical image scanning, along with in healthcare sectors including diagnostics, and pre-clinical and clinical phases.

How GenAI is Transforming the Medtech Industry?

Generative AI (GenAI) has been transforming the Medtech industry by revolutionizing different processes, from product development to patient care. The major contributing key drivers are the accelerating need for enhanced efficiency, personalized medicine, and optimized diagnostics. As well as, widely employed in several applications such as automating manual tasks and escalating drug discovery to enhancing surgical planning and patient engagement. In the clinical trials area, GenAI enables patient selection, data analysis, and trial design, which improves their performance and boosts the development lifecycle.

  • In May 2025, Salesforce, Inc. is an American cloud-based software company, announced its life sciences partner network, focusing on the acceleration of GenAI and Agentforce acquisitions in medtech and pharmaceutical companies. (Source - CloudWars)
  • In November 2024, Philips is a Dutch multinational health technology company, collaborated with Amazon Web Services (AWS) to integrate diagnostic workflows, enhance access to critical insights, and drive optimized outcomes over clinical specialities. (Source - Medical Device)
  • In August 2024, Skanray, a leading global MedTech R&D and Manufacturing company specialising in diagnostic imaging, critical care, and surgery/OT solutions, made a partnership with Tata Elxsi for advancing surgical imaging core technology and software platform development. (Source - Tata elxsi)

Market Dynamics

Driver

Growing Efficiency and Adoption in Various Areas

GenAI can automate repetitive tasks, simplify workflows, and minimize manual labor, which results in major time and expense savings for medtech companies. Also, GenAI algorithms enable analysis of a large volume of patient data to generate customized treatment plans and anticipate individual responses to therapies. Although it increases the accuracy and pace of medical image analysis, it leads to prior and more precise disease detection.

Restraint

Stringent Regulatory Compliance and Data Security

In genAI in the medtech market, several challenges are emerging, such as having to face strict regulatory barriers, and ensuring compliance with data privacy and security is vital. Whereas, assuring responsibility and answerability for AI-derived errors or adverse outcomes is a major ethical restraint worldwide.

Opportunity

Growing Utilization in Drug Discovery and Surgical Approaches

Around the globe, the Gen AI is widely used in drug discovery to design complete novel molecules with favourable properties, and improve drug candidates by balancing factors such as synthetic feasibility, potency, efficacy, safety, and else related characteristics. As well as, it helps in the identification of probable disease targets and their interactions by analysing huge datasets. Also, in surgeries, gen AI-based robotic systems provide assistance to surgeons with precision and minimally invasive procedures, while also coupling with pre-surgical strategies.

Regional Insights

How did North America dominate the GenAI in the Medtech Market in 2024?

North America held the major revenue share of the market in 2024. Contributing factors are the raised adoption of genAI in healthcare institutions, including hospitals, clinics, and diagnostic centers. It has the potential to integrate and simplify workflows. GenAI supports diagnostic accuracy, improving treatment planning, and optimizing patient outcomes. Moreover, rising chronic diseases such as cancer, cardiovascular conditions, and personalized medicines demand have increased, which ultimately impacts the drug discovery development by using genAI and detect the potential targets.

The U.S. GenAI in the Medtech Market Trends

In the US, the gen AI is experiencing rapid growth driven by its raised adoption in medical imaging analysis, including X-rays, MRIs, and CT scans to support radiologists in the detection and diagnosis of diseases with higher accuracy and pace. Also, it helps in the anticipation of a patient's risk of progressing diseases, enabling proactive interventions and mitigative measures. As well as, the US possesses a well-developed and growing pharmaceutical industry and is a hub to various pharmaceutical companies, research institutions, and academic centers that are actively investing in AI technologies for drug discovery.

The Canada GenAI in the Medtech Market Trends

Canada has been experiencing significant growth due to robust healthcare infrastructure, a qualified staff, increased spending on healthcare, and a rising geriatric population, which are widely involved in the market as major drivers.

For instance,

  • In May 2025, Oracle Health Clinical introduced an AI-powered multimodal voice and screen-driven assistant that supports physicians in spending less time on administrative tasks to improve the focus on patient care. (Source - PR Newswire)

Accelerating Digitalization and Adoption in Healthcare is Driving Asia Pacific

Asia Pacific is expected to grow significantly in the upcoming years, with enhanced adoption in rapidly expanding pharmaceutical industries to develop novel treatments and drugs for growing chronic diseases. Although in the healthcare sector, ASAP has made a major contribution to developing the healthcare system coupled with AI, which ultimately increases the growth of the gen AI in the medtech market. Along with this, gen AI has focused on rising opportunities in the drug discovery sector as well, by escalating breakthroughs in novel drug development and to meet therapeutic needs in this region.

The China GenAI in the Medtech Market Trends

In China, the market is driven by growing digitalization in various industries, expansion of cloud networks, and data centers. Also, they are enhancing investments and collaboration with AI technology companies to fuel personalized medicine and accelerate the medtech growth.

For instance,

  • In April 2025, China Telecom Group Co., Ltd. (hereinafter referred to as "China Telecom") and The Hong Kong University of Science and Technology (HKUST) signed a strategic cooperation agreement, emphasizing a major step in strengthening industry-academia-research collaboration. (Source - PR Newswire)

The Japan GenAI in the Medtech Market Trends

Japan is stepping into the breakthroughs in technologies for different applications. Rising advancements in numerous technologies in drug discovery, healthcare IT, and personalized medicine are propelling the market growth.

For instance,

  • In May 2025, Hippocratic AI, a generative AI company developing safety-focused large language models for healthcare, partnered with EUCALIA, a healthcare transformation company, to introduce the foremost Japanese-language genAI healthcare agent for non-diagnostic, patient-facing clinical tasks.  (Source - Mobile HealthNews)

Raised Focus on Sustainability and Digital Revolution is Driving Europe

A significant expansion of the gen AI in medtech market in Europe is propelled by the enhanced focus on eco-friendly medical technologies, with industries increasing emphasis on decarbonizing operations. As well as, Europe is widely incorporating integrated digital technologies, including gen AI and big data, to transform healthcare delivery and develop new opportunities for medical technology innovation.

The Germany GenAI in the Medtech Market Trends

The government of Germany has taken steps to encourage digital health and has also developed a strong regulatory framework for adopting novel medical devices. Besides this, Germany has a well-developed, robust healthcare system that enables a potential foundation for testing and providing novel technologies.

The UK GenAI in the Medtech Market Trends

In the UK, the rising geriatric population has age-related health concerns and has more demand for medical technologies. These technologies, such as wearables, health monitors, remote diagnostic tools, and assistive robotics, will help patients to enable convenient and more precise results.

Top Companies in the GenAI in the Medtech Market

GenAI in the Medtech Market Companies

Latest Announcements by Industry Leaders

  • In December 2024, SoftServe, a premier IT consulting and digital services provider, announced the entry of its novel Generative AI (GenAI) solution, drug discovery with its partner NVIDIA at AWS re: Invent 2024. Volodymyr Karpiv, Research & Development Director at SoftServe, stated that this solution will revolutionize patient care and will show positive results on society as a whole. (Source - Globenewswire)
  • In October 2024, the Singaporean Ministry of Health announced its investments of SG$200 million ($150 million) for the upcoming five years to develop novel AI technologies over the island-nation state's health system. MOH commented that this will enhance the national governance of AI applications in the healthcare systems. (Source - Healthcare IT News)

What are the Recent Developments in GenAI in the Medtech Market?

  • In January 2025, DexCom, the world's innovator in glucose biosensing, launches its proprietary Generative AI platform, marking a powerful innovation in the area of continuous glucose monitoring (CGM).  (Source - The Healthcare Technology Report)
  • In December 2024, Xsolis, an AI-driven technology company, launched an innovative generative AI solution that will be employed to improve clinicians' potential during the mid-revenue cycle. (Source - PR Newswire)
  • In November 2024, Dante Genomics, a rising player in genomics and personalized medicine, launched generative AI features in Dante Labs' whole genome platform. (Source - Businesswire)
  • In August 2024, CaryHealth, a leading player in healthcare AI solutions, launched Generative-AI CoPilot, Clair, to enhance healthcare providers, payers, and life science professionals in every role. (Source - Businesswire)
  • Last Updated: 19 June 2025
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Deepa Pandey is a focused and detail-oriented market research professional with growing expertise in the healthcare sector, delivering high-quality insights across therapeutic areas, diagnostics, biotechnology and healthcare services.

Learn more about Deepa Pandey

Aditi Shivarkar, with over 14 years of experience in consumer goods, leads research at Towards Consumer Goods, ensuring precise, actionable insights on trends, consumer preferences, and sustainable packaging for businesses.

Learn more about Aditi Shivarkar

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FAQ's

Discover how GenAI is transforming the Medtech market, with major growth expected from 2025 to 2034 due to tech and consumer shifts.

North America is currently leading the genAI in the medtech market due to the increased adoption of genAI in healthcare institutions, including hospitals, clinics, and diagnostic centers.

Some key players include Microsoft, Butterfly Network, DeepMind, and GE Healthcare.

Key trends include rising demand for drug discovery and personalized medicine, growth in diagnostics, innovation in clinical trials, and novel molecules.

The primary application of generative AI in healthcare is in documentation, coding, diagnosis decision support, administrative activities, information gathering, and translation.

The primary goal of using genAI in medical imaging is to enable medical professionals with additional visual prompts through denoising, realistic imaging, and reconstruction techniques.

Examples of generative AI in drug discovery are Insilico Medicine in clinical phases, Atomwise, which uses AI to select potential drug candidates, and Exscientia, which collaborates with pharmaceutical companies to identify and develop novel drugs using AI. 

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