Sleep Trackers Market Trends Shaping Smart Health Innovation

Revenue, 2025

USD 28.69 Billion

Forecast, 2035

USD 59.90 Billion

CAGR, 2026 – 2035

7.64%

Report Coverage

Global

Sleep Trackers Market Size, Trends and Dynamics with Growth

The global sleep trackers market size was estimated at USD 28.69 billion in 2025 and is predicted to increase from USD 30.88 billion in 2026 to approximately USD 59.90 billion by 2035, expanding at a CAGR of 7.64% from 2026 to 2035.

The market is growing steadily due to rising awareness of sleep health, increasing lifestyle disorders, and the adoption of wearable health technologies. Demand is driven by smartwatches, fitness bands, and mobile apps offering AI-based sleep analysis, remote monitoring, and personalized wellness insights across consumers and the healthcare segment.

Key Takeaways

• Sleep trackers industry poised to reach USD 30.88 billion by 2026.
• Forecasted to grow to USD 59.90 billion by 2035.
• Expected to maintain a CAGR of 7.64% from 2026 to 2035.
• North America dominated the sleep trackers market in 2025.
• Europe is expected to grow at the fastest CAGR in the market during the forecast period.
• By technology, the actigraphy-based devices segment held the largest market share in 2025.
• By technology, the polysomnography-integrated segment is expected to grow at the fastest CAGR in the market during the forecast period.
• By device, the watches segment dominated the market in 2025.
• By device, the ring segment is expected to grow at the fastest CAGR in the market during the forecast period.
• By application, the clinical health monitoring segment led the market in 2025.
• By application, the personal wellness & lifestyle improvement segment is expected to grow at the fastest CAGR in the market during the forecast period.
• By end user, the business-to-business segment held the highest market share in 2025.
• By end user, the business-to-consumer segment is expected to grow at the fastest CAGR in the market during the forecast period.

Key Indicators and Highlights

Sleeping Smart: What's Powering the Rapid Rise of the Sleep Trackers Market?

• Sleep trackers are health monitoring devices or applications designed to record and analyze sleep patterns by tracking sleep patterns by tracking metrics such as sleep duration, stages, movements, heart rate, and breathing, helping users assess sleep quality and improve overall sleep health through data-driven insights.
• The sleep trackers market is growing due to increasing awareness of sleep-related disorders, rising stress and lifestyle diseases, and growing focus on preventive healthcare. Widespread adoption of smartwatches and fitness bands, advancements in AI-driven sleep analytics, and demand for personalized health insights are further accelerating market growth.
• In January 2025, famous racing driver Charles Leclerc collaborated with Eight Sleep as an athlete ambassador and investor. The brand is also trusted by several high-profile sports personalities, including Taylor Fritz, Brock Purdy, Aaron Judge, and Jimmy Butler, highlighting its strong presence among elite athletes.

How AI Can Affect the Sleep Trackers Market?

AI is accelerating growth in the market by enabling advanced sleep pattern analysis, personalized recommendations, and early detection of sleep disorders. Machine learning improves accuracy by integrating biometrics like heart rate and breathing, while predictive insights and smart alerts enhance user engagement, clinical adoption, and demand across consumer and healthcare markets.

Trend and Future Outlook of the Sleep Trackers Market

AI-Driven Personalization

Sleep trackers are increasingly using AI to deliver personalized insights, predictive sleep scores, and tailored recommendations, improving accuracy, user engagement, and long-term adoption.

Expansion into Clinical Use

Future growth will see wider integration with healthcare systems, enabling remote patient monitoring, sleep disorder screening, and clinician-approved data for diagnosis and treatment support.

Smart Ecosystem Integration

Sleep trackers will connect seamlessly with smart beds, home automation, and wellness platforms, creating holistic sleep environments and driving demand for integrated, data-driven sleep solutions.

% of Global Sleep Issues by Age Group

Major Investments in the Sleep Trackers Market

• In November 2025, ResMed introduced a refreshed brand identity as part of a broader strategy to align its diverse product portfolio. This initiative focused on expanding global reach, better supporting healthcare professionals, and strengthening its growing direct-to-consumer presence.
• In December 2024, BodiMetrics collaborated with EnsoData to improve at-home sleep apnea testing. The partnership combined EnsoSleep AI with the Circul Pro smart ring, allowing easier access to home-based sleep apnea assessments and extended multi-night monitoring for better accuracy.

Segmental Insights

By Technology  Insights

Why Did the Actigraphy-based Devices Segment Dominate in the Market in 2025?

In 2025, the actigraphy-based devices segment dominated the sleep trackers market due to their non-invasive, user-friendly design and cost-effectiveness. These devices accurately monitor movement patterns to estimate sleep duration and quality, making them popular for both consumer and clinical use. Their ability to provide continuous, long-term sleep data without disrupting daily routine contributed to widespread adoption and a significant market share.

Polysomnography-integrated

The polysomnography-integrated segment is expected to grow at the fastest CAGR due to its high accuracy in diagnosing sleep disorders and providing detailed insights into sleep stages, breathing, and other physiological parameters. Increasing awareness of sleep health, rising prevalence of sleep disorders, and demand for clinical-grade monitoring at home and in healthcare settings are driving adoption, making this advanced technology a key growth in the sleep trackers market.

By Device Insights

What Made the Watches Segment Dominant in the Market in 2025?

The watches segment led the sleep trackers market due to their multifunctionality, ease of use, and widespread consumer adoption. Smartwatches combine fitness tracking, notifications, and sleep monitoring in a single wearable, offering continuous, non-intrusive data collection. Their compatibility with mobile apps and integration with health platforms further boosted their popularity and market dominance.

In July 2025, Samsung Electronics introduced the Galaxy Watch8 with enhanced health capabilities. The smartwatch offers personalized sleep guidance, running coaching, and advanced metrics such as antioxidant and vascular load tracking, supporting customized wellness routines and contributing to stronger segment growth.

Ring

The ring segment is expected to register the fastest CAGR due to its compact, comfortable, and unobtrusive design, making it ideal for continuous sleep monitoring. An advanced sensor in smart rings can track heart rate, oxygen levels, and sleep stages with high accuracy. Growing consumers' preference for discreet wearables, coupled with increasing awareness of sleep health and demand for personalized insights, is driving rapid adoption in this segment.

In July 2024, Samsung introduced the Galaxy Ring, its latest wearable aimed at consumers interested in advanced health-tracking technology.

By Application Insights

How the Clinical Health Monitoring Segment Dominated the Market in 2025?

The clinical health monitoring segment led the sleep trackers market due to the growing use of wearable devices in diagnosing and managing sleep disorders. These trackers provide valuable data for healthcare professionals to monitor sleep patterns, detect conditions like sleep apnea, and guide treatment plans. Increasing adoption of remote patient monitoring integration with telemedicine, and demand for accurate, real-time clinical insights contributed to the segment’s market leadership.

In December 2024, DormoTech obtained U.S. FDA clearance for DormoVision X, an AI-enabled, wireless home sleep testing solution. This cloud-based platform supports clinical sleep diagnostics and remote health monitoring.

 Personal Wellness & Lifestyle Improvement

The personal wellness & lifestyle improvement segment is expected to grow at the fastest CAGR due to rising consumers' focus on healthy living, stress management, and quality sleep. Wearable sleep trackers offer personalized insights, daily sleep scores, and actionable recommendations, encouraging better habits. Increasing adoption of smartwatches and fitness devices for self-care is driving rapid growth in this segment.

In June 2025, SmartRingX introduced 3-, 6-, and 12-month wellness programs offering real-time tracking of sleep, stress, and recovery. The initiative focused on proactive health management by combining comfortable design with continuous performance monitoring to encourage sustainable, long-term healthy habits.

By End-User Insights

How Does the Business-to-Business Segment Dominate the Market in 2025?

In 2025, the business-to-business segment held the largest sleep trackers market share as healthcare providers, clinics, and wellness centers increasingly adopted sleep trackers for patient monitoring and clinical assessments. Businesses leveraged those devices for research, remote patient care, and integration with health management systems. Corporate wellness programs and partnerships with device manufacturers also contributed to widespread deployment, strengthening the segment dominance in the market.

Business-to-Consumer

The business-to-consumer segment is projected to grow at the fastest CAGR rising health awareness, increasing integration in self-monitoring, and the popularity of wearable devices like smart watches and rings. Consumers are adopting sleep trackers for personalized insights, lifestyle optimization, and preventive healthcare. Easy accessibility through online platforms and integration with wellness apps further accelerates adoption, driving the rapid growth in the B2C market.

Regional Distribution

• North America dominated the poultry vaccines market in 2025. 
• The U.S. led the market by capturing the largest revenue share of the market in 2025. 
• Europe is expected to grow at the fastest CAGR in the market during the forecast period.
• The UK  is anticipated to grow at a rapid CAGR during the forecast period.
• Asia Pacific is expected to grow at a notable CAGR in the market during the forecast period.  
• India is anticipated to grow at a rapid CAGR during the forecast period.

North America: The Innovation Hub Driving Sleep Tracker Adoption

North America dominated the sleep trackers market due to high awareness of sleep health, widespread adoption of wearable technologies, and the strong presence of leading market players. Rising prevalence of sleep disorders, advanced healthcare infrastructure, and increasing use of remote patient monitoring further supported market leadership. Favourable reimbursement policies, early adoption of AI-driven health solutions, and strong consumer spending on wellness technologies also contributed to the region’s market dominance.

The U.S. led the market due to high consumer adoption of wearable devices, a strong focus on preventive healthcare, and rising awareness of sleep disorders. The presence of major technology and medical device companies, advanced digital health infrastructure, and growing use of remote patient monitoring supported market growth. Favorable regulatory progress, increasing investments in health technology, and widespread availability through online and retail channels further strengthened the country’s market leadership.

In January 2025, Samsung introduced the Galaxy Fit 3 in the U.S., featuring sleep tracking, snoring detection, blood oxygen monitoring, and heart rate measurement. These advanced capabilities are supporting wider adoption of sleep tracking devices and contributing to market growth in the country.

Europe: Fast-Growing Market Powered by Digital Health Transformation

Europe is expected to grow at the fastest CAGR in the sleep trackers market due to increasing awareness of sleep health, rising prevalence of lifestyle-related sleep disorders, and strong government support for digital health initiatives. Growing adoption of wearable technologies, expansion of telemedicine services, and integration of sleep monitoring into public healthcare systems are driving demand. Additionally, regulatory alignment and rising consumer focus on preventive wellness are accelerating market growth across the region.

In June 2024, Zepp Health broadened the availability of its Amazfit Helio Ring by introducing it in Europe and lowering its price. This move improved accessibility and affordability, supporting stronger adoption and driving growth across the regional sleep trackers market.

The UK market is expanding due to rising awareness of sleep disorders, increasing stress-related lifestyle issues, and growing adoption of wearable health technologies. Strong digital health initiatives, wider use of remote patient monitoring, and integration of sleep data into healthcare services support growth. Increasing consumer focus on preventive wellness, availability of advanced smartwatches and rings, and supportive healthcare infrastructure are further driving market expansion in the UK.

Asia-Pacific: The emerging Growth Engine of the Sleep Trackers Market

Asia Pacific is expected to grow at a notable rate in the market due to rising health awareness, increasing prevalence of sleep disorders, and rapid adoption of wearable technologies. Expanding middle-class populations, growing smartphone penetration, and improving access to digital healthcare are supporting demand. Additionally, rising disposable incomes, urbanization, and strong growth in countries such as China, India, and Japan are accelerating market expansion across the region.

India is expected to grow at a notable rate in the sleep trackers market due to rising awareness of sleep health, increasing prevalence of lifestyle-related disorders, and rapid adoption of affordable wearable devices. An expanding middle-class population, growth of digital health platforms, and increasing smartphone penetration support demand. Additionally, improving healthcare access, growing interest in preventive wellness, and the availability of cost-effective smartwatches and rings are accelerating market growth across the country.

Country-Specific Adoption Rate of Smartwatches

Value Chain Analysis: Sleep Trackers Market

R&D

• Development efforts are focused on improving measurement accuracy through advanced sensors and AI-based analytics for more reliable sleep data.
• Companies are expanding the range of tracked signals, including heart rate variability, respiration, oxygen saturation, and skin temperature.
• The shift is moving beyond motion-only tracking toward near–near-clinical-grade insights that support sleep disorder detection and monitoring.
•  Key players: Apple, Fitbit (Google), Samsung, Garmin, ResMed, Withings

Clinical Trials

• Clinical trials studies compare sleep tracker data with polysomnography (PSG) to assess accuracy in sleep duration, efficiency, and stage classification.
• Results show consumer devices capture overall sleep trends well but struggle with precise sleep stage differentiation.
• Many trackers tend to overreport light sleep while underestimating deep sleep and wake periods.
• Ongoing research is testing advanced sensors, including respiration and breathing metrics, to improve home-based sleep disorder detection.
• Key players: Apple, Fitbit (Google), Garmin, Withings, ResMed

Patient Support and Services

• Patient support services are designed to transform sleep tracker data into practical health insights rather than just raw metrics.
• In 2025, greater emphasis is placed on linking wearable sleep data with clinical systems for coordinated care.
• Remote patient monitoring and virtual follow-ups are increasingly supported through connected platforms.
• Personalized guidance and sleep coaching help users improve sleep quality and treatment adherence.
• Key players: ResMed, Philips, Apple, Fitbit (Google), Withings

Top Vendors in the Fitness Tracker for Sleep Trackers Market & Their Offerings

SWOT Analysis

Strengths

• Growing consumer awareness of sleep health and preventive care.
• High adoption of wearables and smart devices.
• Continuous innovation with AI and advanced sensors.
• Non-invasive, easy-to-use technology.

Weaknesses

• Accuracy limitations compared to clinical sleep studies.
• Data privacy and security concerns.
• Dependence on smartphone connectivity and battery life.

Opportunities

• Rising demand for home-based sleep disorder monitoring.
• Integration with healthcare and telemedicine platforms.
• Expansion in emerging markets and aging populations.
• Partnerships with fitness, wellness, and sports brands.

Threats

• Intense competition among wearable brands.
• Regulatory challenges for medical-grade approval.
• Rapid technology obsolescence.
• Consumer skepticism over data reliability.

What are the Recent Developments in the Sleep Trackers Market?

• In May 2024, Somnee upgraded its smart sleep headband with a revamped app interface and new features to better evaluate sleep quality and readiness. Updates include brain activity mapping, a sleep diary, readiness scores, and enhanced sleep measurements.
• In January 2024, PranaQ released TipTraQ, an AI-driven sleep monitoring system. The device goes beyond standard tracking by detecting and managing respiratory sleep issues like sleep apnea while improving overall sleep quality.

Segments Covered in the Report

By Technology

• Actigraphy-Based Devices
• Polysomnography-Integrated
• HRV-Focused Devices
• Oximetry-Based (SpO₂) Devices
• Others

By Device

• Watches
• Bands
• Rings
• Others

By Application

• Personal Wellness & Lifestyle Improvement
• Clinical & Health Monitoring
• Sports & Performance Optimization
• Others

By End-user

• Business to Business
• Business to Consumer

By Region

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Denmark
  • Sweden
  • Norway
• Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Australia
  • Thailand
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait