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January 2026
The global mental health supplement for women market size is expected to be worth around USD 2.1 Billion by 2035, from USD 1.45 billion in 2025, growing at a CAGR of 3.74% during the forecast period from 2026 to 2035.
The mental health supplement for women market is experiencing robust growth, driven by personalized wellness trends, enhanced focus on women’s health, and growing research and development activities. Researchers aim to derive scientific evidence for nutraceuticals to support efficacy in mood and cognitive support. Nutraceuticals are believed to be non-habit-forming and safer compared to conventional drugs, thereby enhancing their preference in promoting mental health and well-being.
| Key Elements | Scope |
| Market Size in 2026 | USD 1.51 Billion |
| Projected Market Size in 2035 | USD 2.1 Billion |
| CAGR (2026 - 2035) | 3.74% |
| Leading Region | North America by 45% |
| Market Segmentation | By Product Type, By Ingredient, By Form, By Benefit/Function, By Distribution Channel, By Region |
| Top Key Players | Amway Corporation, GNC Holdings LLC, Herbalife Nutrition Ltd., Nature’s Bounty, HUM Nutrition, Garden of Life, MegaFood, BioSchwartz, Nordic Naturals |
The mental health supplement for women market refers to the commercial landscape of nutraceuticals, vitamins, herbal extracts, amino acids, probiotics, and specialty blends specifically formulated to support mental health outcomes in women, including mood regulation, stress resilience, cognitive function, anxiety alleviation, and hormonal balance. These supplements leverage ingredients such as omega-3 fatty acids, B-vitamins, magnesium, adaptogens (e.g., ashwagandha, rhodiola), probiotics, and botanical compounds that address gender-specific biological and psychosocial stressors.
Artificial intelligence (AI) is emerging as a powerful tool in diagnosing and managing mental health among women. It complements traditional mental health services by providing targeted education, improved access, and personalized care. AI and machine learning (ML) algorithms can analyze vast amounts of data to identify patterns and risk factors for mental health disorders in women. They offer confidential, accessible, and 24/7 support to women experiencing symptoms of mental illness. They also suggest personalized supplements based on disease severity.
Which Product Type Segment Dominated the Mental Health Supplement for Women Market?
The vitamins & minerals segment held a dominant position in the market with a share of approximately 38% in 2025, due to the direct linkage of vitamins and mental health, growing awareness, and clinical support. Vitamin deficiency potentiates the risk of mental illnesses, such as depression. Vitamin B complex and folic acid help boost mental health and make healthy red blood cells. According to the World Health Organization (WHO), over 2 billion people are estimated to have key vitamins and minerals.
Probiotic & Gut-Brain Axis Supplements
The probiotic & gut-brain axis supplements segment is expected to grow at the fastest CAGR in the market during the forecast period. Several studies demonstrated that the gastrointestinal tract and the brain are interconnected through neurons, controlling and regulating movement, secretion, and sensory transmission. Thus, probiotics have been found to modulate the gut-brain axis, thereby decreasing the incidence of some mental disorders, such as depression, anxiety, autism, and Schizophrenia.
Why Did the B-Complex Vitamins Segment Dominate the Mental Health Supplement for Women Market?
The B-complex vitamins segment held the largest revenue share of approximately 32% in the market in 2025, due to the ability of B-complex vitamins to help lower the risk of depression or ease symptoms. B-complex vitamins are prescribed with antidepressants to synergize the effect of improving mood. B vitamins contribute to optimal brain health and have a direct effect on mood. Additionally, B-complex vitamins impact energy production, DNA/RNA synthesis, and the synthesis of neurochemicals and signaling molecules.
Probiotics & Psychobiotics
The probiotics & psychobiotics segment is expected to grow with the highest CAGR in the market during the studied years. The demand for probiotics and psychobiotics for mental health is increasing with the emerging gut-brain science. Several studies have supported the function of gut microbiota in mood cognition and controlling anxiety. Psychobiotics can modulate the HPA axis by influencing the immune system.
How the Tablets & Capsules Segment Dominated the Mental Health Supplement for Women Market?
The tablets & capsules segment contributed the biggest revenue share of approximately 55% in the market in 2025, due to ease of administration and high affordability. Tablets & capsules offer superior advantages, such as high patient convenience and greater stability. They do not need specialized storage conditions and have a longer shelf life. They come in various forms, such as immediate or sustained release, thereby modulating the delivery of active ingredients.
Functional Beverages
The functional beverages segment is expected to expand rapidly in the market in the coming years. Functional beverages are highly preferred owing to lifestyle and convenience appeal. They can be administered by patients of all age groups due to improved taste. They have higher oral bioavailability and can be distributed throughout the body, eliminating first-pass metabolism.
What Made Stress & Anxiety Support the Dominant Segment in the Mental Health Supplement for Women Market?
The stress & anxiety support segment accounted for the highest revenue share of approximately 42% in the market in 2025, due to the rising prevalence of stress and anxiety disorders among women. Women are nearly twice as likely as men to be diagnosed with anxiety disorders in their lifetime. This is due to familial and societal pressures and expectations, as well as the absence of a healthy lifestyle. This leads to anxiety, bipolar disorder, depression, and post-partum depression.
Overall Mental Wellness
The overall mental wellness segment is expected to witness the fastest growth in the market over the forecast period. Mental health supplements are increasingly preferred for overall mental wellness, with increasing awareness of mental health. A study has found that about 25% of adults over age 50 take a supplement to improve their brain health to enhance memory, sharpen attention, and focus.
Which Distribution Channel Segment Led the Mental Health Supplement for Women Market?
The pharmacy & drug stores segment led the market with a share of approximately 47% in 2025, due to favorable infrastructure and suitable capital investment. Pharmacies & drug stores have a proper license to sell these supplements and possess a favorable storage capacity. They have skilled professionals to guide people about the type of supplements and their dosage. The increasing number of pharmacies & drug stores enhances the accessibility for a larger population.
E-commerce & Online Retail
The e-commerce & online retail segment is expected to show the fastest growth over the forecast period. The burgeoning e-commerce sector and advances in internet connectivity augment the segment’s growth. Online retail enables women to directly purchase their products from the company’s websites or other marketplaces. This helps them compare price ranges of similar products, enhancing their affordability. Online platforms offer free home delivery service and special discounts.
North America dominated the global market with a share of approximately 45% in 2025. The presence of key players, a robust healthcare infrastructure, and the growing awareness of mental well-being are factors that contribute to market growth in North America. The increasing consumer spending on women’s health supplements and the rising prevalence of mental health disorders propel the market. The growing research activities and the increasing number of clinical trials also contribute to market growth.
U.S. Market Trends
Key players, such as Amway Corporation, Herbalife Nutrition Ltd., and Garden of Life, are major contributors to the market in the U.S. It is estimated that over 24% of women in the U.S. currently live with depression. The U.S. has a well-established clinical trial infrastructure for assessing healthcare products in humans. As of 2025, 46 studies were registered in the U.S. related to mental health supplements.
Asia-Pacific is expected to grow at the fastest CAGR in the market during the forecast period. The increasing awareness of mental health, rising disposable income, and favorable government support boost the market. Government bodies encourage the general public to undergo screening and early diagnosis of mental health disorders. Countries like China and India have a rich culture of traditional medicines from natural sources. Asian patients trust these medications and are aware of their benefits for improving mental health.
China Market Trends
China has a long and rich heritage of traditional Chinese medicines (TCMs) for a wide range of disorders, including mental health. Government and regulatory agencies support the development and approval of new medicines by implementing various policies, regulations, and technical guidelines. The National Medical Products Administration (NMPA) approved 77 new TCMs from 2013 to 2024.
Europe is expected to grow at a notable CAGR in the foreseeable future. Europe is an attractive market for natural ingredients for stress and anxiety products, as the region relies on large import volumes of medicinal and aromatic plants (MAPs). Germany, France, the UK, Spain, Italy, and Poland are the largest markets for MAPs owing to their robust manufacturing infrastructure and large consumer bases. Government bodies raise awareness about natural products for mental wellness.
Germany Market Trends
Approximately 15 in 100 people suffer from an anxiety disorder in Germany. 44% of women were diagnosed with a mental disorder in 2024, compared to 36.8% of men. Companies like HER ONE, Sanotact, Biogena, and BHI Biohealth International GmbH provide mental health supplements to Germans. It is estimated that about one-third of Germans regularly consume nutritional supplements as part of their daily routine to enhance their health and well-being.
Patient support & services refer to providing professional care, community resources, and lifestyle management.
| Companies | Headquarters | Offerings |
| Amway Corporation | Michigan, United States | It offers NUTRILITE Brahmi, Tulsi, Ashwagandha, and omega-3 supplements for women and men. |
| GNC Holdings LLC | Pennsylvania, United States | It offers a wide range of vitamins, minerals, and herbal supplements to support energy levels, immunity, and overall health. |
| Herbalife Nutrition Ltd. | California, United States | It offers Vritilife Brain Health to promote mental alertness, focus, concentration, and overall cognitive well-being. |
| Nature’s Bounty | New York, United States | Its Rhodiolife Rhodiola provides mental fatigue and stress relief from occasional psychological and physical stress. |
| HUM Nutrition | California, United States | It provides various supplements, including magnesium, big chill, and Ashwagandha for energy, stress, sleep, etc. |
| Garden of Life | Florida, United States | It offers a wide array of brain health supplements to support focus, memory, and concentration. |
| MegaFood | New Hampshire, United States | It offers L-theanine and B-complex supplements to promote sleep and manage stress, enhancing immune health. |
| BioSchwartz | Florida, United States | It offers a wide range of supplements, from multivitamins to targeted nootropics, to boost brain activity, energy, and focus, while reducing stress and preventing memory issues |
| Nordic Naturals | California, United States | Nordic’s DHA supplements, vitamins, minerals, and key nutrients nourish the mind. |
By Product Type
By Ingredient
By Form
By Benefit/Function
By Distribution Channel
By Region
January 2026
January 2026
January 2026
January 2026