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Asia-Pacific Women’s Digital Health Market Hits USD 889.14 Million in 2025

Asia-Pacific Women’s Digital Health Market Grows on AI, Wearables and Fertility Tech

According to market projections, the Asia-Pacific women’s digital health market, valued at USD 724.17 million in 2024, is anticipated to reach USD 5691.42 million by 2034, growing at a CAGR of 22.74% over the next decade. The rising prevalence of chronic disorders and the increasing use of digital health tools drive the market.

Category: Healthcare IT Insight Code: 5808 Format: PDF / PPT / Excel

Asia-Pacific Women’s Digital Health Market Size, Growth and Key Players

The Asia-Pacific women’s digital health market size is calculated at USD 724.17 million in 2024, grew to USD 889.14 million in 2025, and is projected to reach around USD 5691.42 million by 2034. The market is expanding at a CAGR of 22.74% between 2025 and 2034.

The Asia-Pacific women’s digital health market is primarily driven by the rising prevalence of chronic disorders and the increasing adoption of advanced technologies. Women in the Asia-Pacific region are becoming increasingly aware of their personal health and prefer using digital tools. Government organizations support the use of digital tools through initiatives and funding. The future looks promising, with the advancements in technology and the development of innovative digital tools.

Asia-Pacific Women’s Digital Health Market Size 2024-2034

Key Takeaways

  • Asia-Pacific Women’s Digital Health market to cross USD 724.17 million in 2024.
  • Market projected at USD 5691.42 million by 2034.
  • CAGR of 22.74% expected in between 2025 to 2034.
  • The global women’s digital health market is set to grow from USD 3.82 billion in 2025 to USD 20.92 billion in 2034 at a CAGR of 20.54%.
  • By product type, the mobile health applications segment held the largest share of approximately 40% of the Asia-Pacific women’s digital health market in 2024.
  • By product type, the wearable devices segment is expected to expand rapidly in the market in the coming years. 
  • By application, the fertility & pregnancy management segment contributed the biggest revenue share of approximately 35% of the market in 2024.
  • By application, the mental health & wellness segment is expected to witness the fastest growth in the market over the forecast period.
  • By end-user, the individual consumers segment registered its dominance over the global Asia-Pacific women’s digital health market with a share of approximately 50% in 2024.
  • By end-user, the telemedicine providers segment is expected to show the fastest growth over the forecast period.
  • By technology, the cloud-based platforms segment held a dominant share of approximately 45% of the market in 2024.
  • By technology, the artificial intelligence and machine learning segment is expected to grow at the fastest CAGR in the market during the forecast period.
  • By delivery mode, the mobile-based platforms segment led the global market with a share of approximately 55% in 2024.
  • By delivery mode, the web-based platforms segment is expected to grow with the highest CAGR in the market during the studied years.

Key Metrics and Overview

Metric Details
Market Size in 2025 USD 889.14 Million
Projected Market Size in 2034 USD 5691.42 Million
CAGR (2025 - 2034) 22.74%
Market Segmentation By Product Type, By Application, By End Use, By Technology, By Delivery Mode, By Region
Top Key Players Clue (Bayer AG), Flo Health Inc., Mira Fertility, Elvie, Ava Science Inc., Ovia Health (Eden Health Group), Natural Cycles, Glow, Inc., Maven Clinic, Progyny, Babyscripts, Medtronic, Philips Healthcare, GE Healthcare, Samsung Electronics (Health Division), Xiaomi Corporation (Mi Health & Wearables), 1mg Technologies (India), Practo Technologies (India), Halodoc (Indonesia), Alodokter (Indonesia)

Women’s Digital Health Market Growth

The global women’s digital health market is on the rise. Valued at USD 3.17 billion in 2024, it’s expected to grow to USD 3.82 billion in 2025 and reach around USD 20.92 billion by 2034, with a strong annual growth rate of 20.54% from 2025 to 2034.

Women’s Digital Health Market size 2024-2034

What is Asia-Pacific Women’s Digital Health?

The Asia-Pacific women’s digital health market refers to the market encompassing digital health technologies and solutions designed specifically for women’s health in the Asia-Pacific region. This includes digital platforms, wearable devices, mobile applications, telehealth services, and software solutions targeting health issues unique to women, such as maternal health, fertility, menstrual health, menopause, and chronic conditions predominantly affecting women. The market aims to improve women’s health outcomes, access to care, awareness, and personalized health management through technology.

Numerous factors govern market growth, including the rising prevalence of chronic disorders related to women’s health and the increasing geriatric population. Major players are developing digital tools to enhance the accessibility and affordability of women’s health. Favorable government support and regulatory policies facilitate the widespread use of digital health tools. The growing demand for personalized treatment and the increasing use of smartphones potentiate market growth.

  • In May 2025, eKincare, India’s leading AI-powered integrated digital health gateway, announced that it raised an investment from MSD IDEA Studio Asia-Pacific. The company has raised a total of $22 million since 2015. The company aims to develop a digital health platform leveraging AI, data analytics, and telemedicine to deliver personalized, accessible, and preventive care. (Source - E health)
  • In July 2024, AlgoBharat, an Indian initiative of Algorand Foundation, signed an agreement with SEWA Shakti Kendras to develop a Digital Health Passport. Blockchain-based solution will be used to provide users with a secure and immutable record of their verified credentials to access critical health benefits and social safety net programs efficiently. (Source - Express healthcare)

What is the Role of AI in the Asia-Pacific Women’s Digital Health Market?

Artificial intelligence (AI) plays a vital role in women’s digital health by governing advanced care and enhancing precision. It allows real-time monitoring of patients by healthcare professionals, enabling them to make informed decisions. Integrating AI into telemedicine provides remote monitoring and virtual consultations. AI-based sensors in wearable devices can monitor the vital signs of women’s health. Leveraging AI in diagnostic tools enables healthcare professionals to detect minute changes that are otherwise difficult to detect by humans. Thus, AI can improve disease detection, operational efficiency, and clinical decision support.

Market Dynamics

Driver

Demand for Telehealth

The major growth factor of the Asia-Pacific women’s digital health market is the growing demand for telehealth services. Telemedicine enables women from rural areas to access advanced healthcare, ensuring remote monitoring. Healthcare professionals can get real-time insights into a patient’s health, allowing them to make proactive decisions. The increasing use of smartphones and other devices has potentiated the demand for telehealth services. According to the GSMA report, there will be approximately 1.4 billion 5G connections in the Asia-Pacific region, equivalent to 41% of total mobile connections, by the end of 2030. (Source - Economic times)

Restraint

Access to Rural Areas

Women from rural areas, especially from underdeveloped and developing countries, lack access to advanced tools and technologies. They refrain from such cutting-edge technologies, limiting their accessibility and affordability.

Opportunity

What is the Future of the Asia-Pacific Women’s Digital Health Market?

The future of the market is promising, driven by the development of novel and innovative diagnostic tools to revolutionize women’s health. The growing demand for point-of-care diagnostics also enables women to diagnose their conditions in the comfort of their homes. The increasing research and development activities favor the development of novel tools. Researchers have developed portable testing systems and self-collected vaginal swabs for human papillomavirus, enabling healthcare workers to bring to remote communities. AI-driven ultrasound imaging systems can accurately identify high-risk pregnancies and estimate gestational age. The development of such innovative devices is a result of increasing research activities and funding.

Segmental Insights

Which Product Type Segment Dominated the Asia-Pacific Women’s Digital Health Market?

By product type, the mobile health applications segment held a dominant share of approximately 40% of the market in 2024. The segment dominated due to the increasing use of smartphones and advancements in connectivity technology. Mobile health applications perform a wide range of activities, including virtual consultations, medical records, and medication history. The availability of user-friendly health applications augments the segment’s growth. These applications improve access to healthcare information, especially in remote areas.

By product type, the wearable devices segment is expected to grow at the fastest CAGR in the market during the forecast period. The advent of wearable devices and advancements in AI-based sensors promote the segment’s growth. Wearable devices enable real-time monitoring of vital signs, such as non-invasive glucose monitoring, fertility tracking, and other data related to women’s health. The ease of use and cost-effectiveness also potentiate the demand for wearable devices.

Why Did the Fertility & Pregnancy Management Segment Dominate the Asia-Pacific Women’s Digital Health Market?

By application, the fertility & pregnancy management segment led the global market with a share of approximately 35% in 2024. This is due to the increasing prevalence of infertility and the rising number of pregnant women. Most women from the countries in the APAC region have a fertility rate of 2.1 live births per woman. Numerous government and private organizations collaborate to deliver life-saving information on healthy behaviors and risk management during pregnancy. Digital health tools eliminate the need for a pregnant woman to physically visit a healthcare organization.

By application, the mental health & wellness segment is expected to grow with the highest CAGR in the market during the studied years. Mental health disorders, such as depression, anxiety, and eating disorders, are common in women. According to the Ipsos World Mental Health Day Report 2024, 40% of the global Gen Z women are most likely to experience low points or feel depressed. (Source - Ipsos) Digital health tools help to prevent, diagnose, and manage mental health disorders in women.

How the Individual Consumers Segment Dominated the Asia-Pacific Women’s Digital Health Market?

By end-user, the individual consumers segment held the largest revenue share of approximately 50% of the market in 2024. This segment dominated because of the availability of affordable digital health tools and the growing demand for personalized care. Women mostly use digital tools to continuously monitor their health and understand their health habits, and make informed decisions about their conditions. Some common examples of digital health tools used by individual consumers include mobile health applications and wearable devices.

By end-user, the telemedicine providers segment is expected to expand rapidly in the market in the coming years. The growing demand for remote monitoring propels the segment’s growth. Telecommunication technologies enable continuous, connected care. Telemedicine providers improve access to healthcare, increase convenience, and potentially reduce costs through digital tools. Such tools allow physicians to provide personalized consultations and services. Providers can also expand their services in various countries.

Which Technology Segment Dominated the Asia-Pacific Women’s Digital Health Market?

By technology, the cloud-based platforms segment contributed the biggest revenue share of approximately 45% of the market in 2024. The demand for cloud-based platforms is increasing, as they can store large amounts of patient data. Healthcare professionals and patients can access medical data from anywhere and at any time using cloud-based platforms. These platforms help digitize and unify organizations to simplify workflows. Healthcare professionals can also transfer a patient’s medical data to other providers globally and receive expert advice.

By technology, the artificial intelligence and machine learning segment is expected to witness the fastest growth in the market over the forecast period. AI and ML can perform multiple functions and analyze patient conditions. They suggest effective treatment solutions to patients and also alert healthcare professionals when a woman’s health deteriorates. They also provide notifications to remind patients about medications and scheduled appointments. Thus, AI/ML provide early disease detection, more effective treatment strategies, leading to improved patient outcomes.

What Made Mobile-based Platforms the Dominant Segment in the Asia-Pacific Women’s Digital Health Market?

By delivery mode, the mobile-based platforms segment held a major revenue share of approximately 55% of the market in 2024. The increasing use of smartphones and the growing awareness of mobile health apps for women's health foster the segment’s growth. Mobile-based platforms help maintain privacy and provide complete control over a patient’s medical data. It is estimated that mobile apps are faster than web-based healthcare apps due to their ability to access a phone’s systems and internet connections.

By delivery mode, the web-based platforms segment is expected to show the fastest growth over the forecast period. Web-based platforms run on a web browser and are accessed over the internet. Unlike mobile applications, they do not need to be installed on a device. They can be accessed by multiple users simultaneously. Developers can easily update web-based platforms without requiring any action from the user.

Geographical Analysis

The Asia-Pacific women’s digital health market is governed by various factors, including the growing awareness of digital health among women and the rising prevalence of chronic disorders. The use of digital tools is supported by government organizations of numerous APAC countries. The increasing adoption of advanced technologies and the growing demand for personalized care augment the market. The rising investments and collaborations among key players facilitate the development of novel digital tools. The growing geriatric population is also a major concern, as the geriatric population is more prone to developing chronic conditions.

China Market Trends

Around 9.54 million babies were born in China in 2024, an increase of 9.02 million from 2023. There were around 310 million people aged 60 years and above in 2024. It is reported that over 83% of Chinese tertiary hospitals use mHealth apps to schedule appointments and provide other services. The APACMed organized a webinar titled “China’s Digital Health and AI Priorities for the MedTech Industry” in 2025 to highlight policy messages and government priorities (Source - Apacmed)

India Market Trends

It is found that India has the second-highest maternal mortality rate in the world. However, the maternal mortality rate declined to 97 per lakh live births in 2018-20. Favorable government initiatives, like Ayushman Bharat Digital Mission (ABDM) and the Digital Health Incentive Scheme (DHIS), are making significant strides in digital healthcare transformation. (Source - Azadi ka Amrut Mahotsav) The Indian government offers Tele MANAS services to improve access to quality mental health counselling. As of January 2025, more than 17.6 lakh calls were handled on the helpline number. (Source: Azadi ka Amrut Mahotsav)

Japan Market Trends

Almost one-third of the Japanese population is aged 65 years and above, accounting for 36.25 million. Of these, 20.53 million are women and 15.72 million are men. (Source - Aljazeera) The Japan Agency for Medical Research (AMED) developed WaiSE, a diagnostic app for women based on sex-/gender-specific medicine. (Source - Japan) According to a recent cross-sectional study in Japan on 10,000 females, 14.6% of women were actively using health-related IoT or apps, 7% had used them previously, and 78.5% of women never used IoT or apps. (Source - National Library of Medicine)

Device Usage Among Japanese Females

Top Companies in the Asia-Pacific Women’s Digital Health Market

Asia Pacific Women's Digital Health Market Companies

  • Clue (Bayer AG)
  • Flo Health Inc.
  • Mira Fertility
  • Elvie
  • Ava Science Inc.
  • Ovia Health (Eden Health Group)
  • Natural Cycles
  • Glow, Inc.
  • Maven Clinic
  • Progyny
  • Babyscripts
  • Medtronic
  • Philips Healthcare
  • GE Healthcare
  • Samsung Electronics (Health Division)
  • Xiaomi Corporation (Mi Health & Wearables)
  • 1mg Technologies (India)
  • Practo Technologies (India)
  • Halodoc (Indonesia)
  • Alodokter (Indonesia)

Latest Announcement by Industry Leaders

Noha Salem, Executive Director, Organon Global Policy & Government Relations, commented that addressing fertility challenges faced by couples requires a coordinated approach involving medical, economic, and social factors. She encourages governments across APAC to prioritize infertility as a disease and integrate fertility care into national healthcare strategies. (Source - Express healthcare)

Recent Developments in the Asia-Pacific Women’s Digital Health Market

  • In March 2025, Lupin Digital Health (LDH) announced the launch of a post-procedure home-based care guide at an annual confluence of leading interventional cardiologists from the Asia-Pacific region. The initiative aims to improve patient recovery and well-being following cardiac procedures. (Source - PR newswire)
  • In May 2024, Roche unveiled the National Women’s Check-up Week (NWCW), in collaboration with the Singapore Cancer Society, in Singapore to empower women to take action and control their health. The survey on 3,000 women from the APAC region explored awareness and attitudes of women’s health. Roche also aims to collaborate with local patient organizations in Hong Kong, the Philippines, Taiwan, and Thailand. (Source - Biospectrumasia)

Segments Covered in the Report

By Product Type 

  • Mobile Health Applications 
  • Wearable Devices
  • Telehealth Platforms
  • Diagnostic Devices
  • Software & Analytics Tools

By Application 

  • Fertility & Pregnancy Management 
  • Mental Health & Wellness
  • Menstrual Health & Cycle Tracking
  • Menopause Management
  • Chronic Disease Management (e.g., osteoporosis, breast cancer, PCOS)
  • Sexual & Reproductive Health
  • Preventive Health & Screening

By End Use

  • Individual Consumers 
  • Telemedicine Providers
  • Hospitals & Clinics
  • Diagnostic Centers
  • Research & Academic Institutes

By Technology

  • Cloud-based Platforms
  • Artificial Intelligence & Machine Learning
  • IoT-enabled Devices
  • Big Data Analytics
  • Blockchain

By Delivery Mode

  • Mobile-based Platforms 
  • Web-based Platforms 
  • On-premise Solutions 

By Region 

  • North America
    • U.S.
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Sweden
    • Denmark
    • Norway
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East and Africa (MEA)
    • South Africa
    • UAE
    • Saudi Arabia
    • Kuwait
  • Last Updated: 04 July 2025
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Deepa Pandey is a focused and detail-oriented market research professional with growing expertise in the healthcare sector, delivering high-quality insights across therapeutic areas, diagnostics, biotechnology and healthcare services.

Learn more about Deepa Pandey

Aditi Shivarkar, with over 14 years of experience in consumer goods, leads research at Towards Consumer Goods, ensuring precise, actionable insights on trends, consumer preferences, and sustainable packaging for businesses.

Learn more about Aditi Shivarkar

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FAQ's

The Asia-Pacific women digital health market is projected to reach USD 5691.42 billion by 2034, growing at a CAGR of 22.74% from 2025 to 2034.

The Asia-Pacific women digital health market includes six segments including by product type, by application, by end-user, by technology, by delivery mode, and by region.

Some key players include Ava Science, Maven Clinic, Xiaomi Corporation, and 1mg Technologies.

Key trends include the rising prevalence of chronic disorders and women-related disorders, the growing demand for personalized care, and the increasing adoption of advanced technologies.

Digital health leverages software, hardware, networking, and sensors to revolutionize healthcare delivery, benefiting both caregivers and patients.

Women health is an amalgamation of many factors, including fertility, sexuality, and societal conditions that affect health.