| Company | Headquarter | Annual Revenue (or latest known) | Year / Period |
| Apple (Health, Fitness+ etc.) | Cupertino, California, U.S. | USD 391 billion (total company) | FY 2024 |
| Google / Fitbit | Mountain View, California, U.S. | USD 1.04 billion (Fitbit segment estimate) | 2023 |
| Oura | Oulu, Finland | USD 500 million | 2024 |
Headquarters: Cupertino, California, USA; founded 1976 (Apple Inc.).
Apple Health and Fitness+ operate within Apple’s Services and Wearables businesses, tightly integrated with iPhone and Apple Watch.
Apple focuses on privacy, ecosystem lock-in, and clinical partnerships (health records, research collaborations).
Apple Health app (consolidates health data, Health Records on iPhone).
Apple Watch (health sensors: HR, SpO₂, ECG, temperature) and Apple Fitness+ subscription service.
Developer frameworks: HealthKit, CareKit, ResearchKit for clinical and consumer apps.
Massive device installed base and tight hardware-software integration.
Strong brand trust and privacy positioning for health data.
Deep developer ecosystem and clinical partnerships.
Expand into more clinical-grade features and regulated medical integrations.
Grow subscription revenue (Fitness+, bundled services).
Use on-device AI to provide personalized health coaching without compromising privacy.
Regulatory scrutiny as features move toward medical applications.
Intensifying competition from specialized wearables and health platforms.
Balancing data utility and strict privacy expectations.
Apple expanded Fitness+ programming and continues incremental health sensor improvements on newer Watch models (2024–2025 product pushes).
Headquarters: Mountain View, California, USA (Google); Fitbit origin: founded 2007, acquired by Google in 2021.
Fitbit now operates under Google’s hardware and wearable strategy with focus on health metrics and integrations.
Google ties Fitbit data into Pixel Watch and broader Google Health initiatives (with privacy controls).
Fitbit device family (Charge, Fitbit Sense, Versa/Pixels running Fitbit OS).
Fitbit app and Premium subscription (sleep, HR, activity, insights).
Partnerships for content (e.g., Peloton distribution deals) and integrations with Google WearOS.
Recognizable consumer wearable brand with long history in activity tracking.
Broad set of affordable devices across price points.
Backing of Google’s engineering and platform resources.
Tight integration with Pixel hardware and Google Health services.
Monetize analytics and partnerships (content bundles, employers, insurers).
Advance health features (e.g., watch-based ECG, sleep coaching).
Privacy concerns around large platform owners handling health data.
Competition from Apple, Samsung, and specialist wearable startups.
Google’s corporate priorities may shift device focus.
Partnerships to expand content for Fitbit Premium users (multi-year content deals announced 2024).
Headquarters: Suwon, South Korea (Samsung Electronics).
Samsung bundles Samsung Health with Galaxy phones and watches; it serves as the platform for health tracking and clinical integrations.
Works across devices (phones, Galaxy Watch, smart TVs) and partners with healthcare providers.
Samsung Health app (activity, sleep, nutrition, stress).
Galaxy Watch line (ECG, SpO₂, sleep tracking) and ecosystem features.
Samsung Health Platform for enterprises and hospitals.
Large global smartphone and wearable distribution channel.
Strong hardware R&D and sensor capability.
Localized offerings and regulatory approvals in many markets.
Expand telehealth and chronic-disease management via enterprise offerings.
Leverage Galaxy ecosystem to increase engagement and paid services.
Deploy more AI-driven health insights using device telemetry.
Fragmented Android ecosystem and competition from Apple in premium wearables.
Regulatory complexity across multiple countries.
Monetization beyond device sales remains a work in progress.
Continued device and Health Suite updates reported across 2024–2025 product cycles and quarterly business reports.
Headquarters: Olathe, Kansas / legal domicile Schaffhausen, Switzerland; founded 1989.
Garmin targets sport, outdoors, aviation, marine and health wearables with a performance focus.
It operates hardware + subscription services (Connect, Connect+).
GPS devices, bike computers, multisport and triathlon watches (Forerunner, Fenix, Epix).
Garmin Connect app and premium features (training plans, maps).
Industry vertical products (aviation avionics, marine systems).
Strong reputation in accuracy and athlete-focused features.
Diverse product portfolio beyond consumer wearables.
Loyal user base in endurance sports and outdoor markets.
Monetize services and AI coaching via Connect+ and subscription tiers.
Expand partnerships (integration with apps or cloud services).
Push into enterprise fitness and health analytics.
Legal disputes around IP and third-party integrations (recent suits highlight friction).
Competition from multi-use smartwatches offering broader ecosystems.
Supply chain and margin pressures on hardware sales.
Record revenue and device shipments in recent annual reports (2024 saw strong revenue growth), plus ongoing legal disputes with platform partners in 2025.
Headquarters: Shenzhen, China (Huawei Technologies).
Huawei Health is the company’s health app and wearable software, supporting Huawei Watch devices and health services globally (heavy presence in China/EMEA).
Huawei emphasizes on-device processing and integrated hardware ecosystem.
Huawei Watch series and band products with health sensors (HR, SpO₂, sleep).
Huawei Health app (activity, fitness programs, health data aggregation).
TruSense/health platform initiatives to enhance sensor accuracy and insights.
Large device shipments and strong position in certain markets (notably China).
Vertical integration of hardware, software and connectivity.
Competitive pricing for high-spec hardware.
Expand international partnerships and clinical research collaborations.
Improve medical-grade features and enterprise health solutions.
Monetize services via subscriptions and OEM partnerships.
Geopolitical and regulatory constraints in some Western markets.
App ecosystem limitations (Google services restrictions outside China).
Trust and data-security perceptions in some regions.
Huawei continued pushing TruSense and reported strong wearable shipment numbers and market rank in recent quarters.
Headquarters: Issy-les-Moulineaux, France; founded 2008.
Withings blends consumer medical devices with a health platform approach (scales, BP monitors, sleep tracking).
The company aims for clinically validated consumer health hardware.
Smart scales, blood-pressure monitors, hybrid smartwatches, sleep trackers and thermometers.
Withings Health Mate app and enterprise APIs for aggregated metrics.
Clinical-grade product lines for remote patient monitoring.
Strong reputation for design + clinical validation in consumer health devices.
Broad portfolio covering weight, cardiovascular, and sleep metrics.
International presence with medical certifications in multiple markets.
Expand partnerships with insurers and telehealth providers (RPM).
Leverage data for population health insights and corporate wellness.
Continue adding clinical-grade features to consumer devices.
Price competition from large wearables makers.
Maintaining regulatory compliance across multiple product categories.
Scaling enterprise integrations while preserving consumer simplicity.
Ongoing product refreshes and focus on preventive health and connected care platforms.
Headquarters: Oulu & San Francisco (dual); founded 2013 (Finnish company).
Oura develops a premium smart ring focused on sleep and recovery metrics and expanded into metabolic and enterprise health markets.
It combines wearable hardware with subscription analytics and clinical partnerships.
Oura Ring (sleep, HR, HRV, body temp) across successive generations.
Oura app with subscription health insights and enterprise offerings.
Partnerships for metabolic and blood-glucose integrations.
High sensor fidelity in a discreet wearable form factor.
Strong brand in sleep optimization and recovery.
Growing enterprise deals, including military and clinical pilots.
Expand into metabolic health and blood glucose correlations via partnerships.
Grow enterprise and clinical contracts (workplace wellness, DoD).
Introduce new materials/editions and multi-ring support for personalization.
Premium pricing vs. mainstream smartwatches.
Reliance on subscription revenue for sustained margins.
Competition from multi-sensor wearables and rings from rivals.
Rapid growth and funding rounds; acquisitions to broaden analytics (2024–2025) and new ring iterations (Gen4 and luxury finishes).
Headquarters: Boston, Massachusetts, USA; founded 2012.
WHOOP sells a subscription-driven wearable focused on strain, recovery and sleep analytics for athletes and high-performance users.
WHOOP packages hardware with analytics and coaching delivered via membership.
WHOOP wearable strap (sensor band) and WHOOP app with coaching, workout strain, recovery scores.
Team and enterprise offerings for sports organizations.
Data science products for long-term performance monitoring.
Strong positioning with elite athletes and sports teams.
Subscription model yields recurring revenue and user stickiness.
Deep analytics and community of performance users.
Expand medical and enterprise use-cases (corporate wellness, clinical trials).
Broaden distribution and consumer segmentation beyond elite athletes.
Integrate more health markers and interoperable APIs.
Competition from ring and watch form factors that include similar metrics.
Need to continually justify subscription value with novel analytics.
Device wear preference (wrist vs ring) affects adoption.
Continued product updates and membership growth; funding/private valuation adjustments as the wearables market evolves.
Headquarters: New York, USA; founded 2012.
Peloton combines connected fitness hardware (bike, treadmill) with subscription content and community features.
It focuses on at-home boutique fitness experiences.
Peloton Bike/ Bike+, Tread, digital app with live and on-demand classes.
Membership tiers for content and connected metrics.
Partnerships for device distribution and content licensing.
Strong brand and content library with high engagement and community features.
Integrated hardware + software + instructor ecosystem.
Recurring revenue from subscriptions offsets hardware cycles.
Content partnerships to widen distribution (e.g., Fitbit/Google integrations).
Expand into corporate wellness and international markets.
Upsell hardware accessories and service tiers.
Hardware sales volatility and capital intensity.
Maintaining content quality and instructor churn.
Macro headwinds that affect discretionary subscription spending.
Strategic content partnerships (e.g., Fitbit/Peloton content arrangements) and continued focus on stabilizing financials after post-IPO adjustments.
Headquarters: San Francisco, California, USA; founded 2009.
Strava runs a social fitness network for runners and cyclists with activity tracking, segments, leaderboards and community features.
It serves consumers, clubs, and brands with analytics and partnerships.
Strava app (activity tracking, routes, segments, challenges).
Premium subscriptions (training, detailed analytics), APIs and integrations.
Developer/partner features and events sponsorships.
Highly engaged community and social network effects.
Strong brand among endurance athletes and cyclists.
Rich dataset for routing and trend insights.
Monetize route and training analytics for enterprise and mapping partners.
License anonymized datasets for urban planning and research.
Expand training/coaching products and partnerships with device makers.
Tension with device manufacturers over API and feature use (recent legal disputes).
Balancing open community with premium monetization.
Trust and privacy concerns over data usage and AI training.
Legal action in 2025 against Garmin around segments and heatmaps, highlighting platform conflicts and IP enforcement.
Headquarters: San Francisco, California, USA (originally); founded 2005.
MyFitnessPal is a food-tracking and calorie-counting app widely used for nutrition logging.
It has moved between owners (Under Armour → Francisco Partners).
Food diary and macro/micronutrient tracking app with large food database.
Premium subscription for deeper insights and custom goals.
Integrations with many wearables and fitness apps.
Massive food database and long user history.
Strong brand recognition in nutrition tracking.
Wide integration across devices and health apps.
Enterprise partnerships (weight management programs, insurers).
Add behavior-change coaching and clinical nutrition services.
Leverage anonymized data for population nutrition insights.
Monetization and retention in a crowded nutrition app market.
Maintaining data accuracy and user trust after ownership changes.
Competition from integrated health and diet solutions.
Ownership moved to Francisco Partners (sale completed in 2020); continued app updates and enterprise positioning since.
Headquarters: New York City, USA; founded 2008.
Noom offers psychology-driven digital behavior-change programs focused on weight loss and chronic condition prevention.
It bundles coaching, content, and tracking in a subscription model.
Noom Weight and Noom programs (behavioral coaching, tracking, educational content).
Clinical partnerships and enterprise offerings for insurers/employers.
Expansion into stress and general wellness verticals.
Evidence-based behavior change approach and coaching model.
Strong retention via human coaching plus app nudges.
Enterprise demand from payers and employers.
Expand chronic-disease companion programs (diabetes prevention, GLP-1 companion services).
License clinical programs to health systems and payers.
International expansion and multilingual content.
Regulatory scrutiny when moving into more clinical territory.
Price sensitivity and competition from lower-cost apps.
Demonstrating long-term clinical outcomes in diverse populations.
Continued growth in digital health offerings and partnerships; historical revenue growth during 2019–2020 periods and ongoing product expansion.
Headquarters: Santa Monica, California, USA; founded 2010 (London origins).
Headspace provides meditation, mindfulness, therapy and digital mental-health services; it later formed Headspace Health for clinical efforts.
It serves consumers and enterprises (EAPs, employers).
Headspace app (guided meditations, sleepcasts, mindful movement).
Headspace Health enterprise & clinical offerings (therapy, coaching).
Integration with corporate wellness programs.
Strong content library and recognizable instructors.
Enterprise distribution channels and B2B deals.
Clinical push via Headspace Health to create prescribed digital therapeutics.
Expand clinically validated, reimbursable mental-health products.
Bundle therapy and coaching into employer packages.
Leverage AI personalization for better engagement.
Competitive meditation market (Calm, smaller apps).
Proving clinical efficacy for insurance reimbursement.
Monetization vs. free content expectations.
Ongoing enterprise and clinical integrations; Headspace Health initiatives to develop evidence-based digital tools.
Headquarters: San Francisco, California, USA; founded 2012.
Calm offers sleep, meditation and relaxation app experiences with paid subscription tiers.
It targets consumers and enterprises for stress and sleep improvement.
Calm app (meditations, Sleep Stories, breathing exercises), Calm for Business.
Content expansions such as music, soundscapes and sleep programs.
Licensing for corporate wellness and clinical pilots.
Strong brand recognition and content quality (celebrity Sleep Stories).
Large user base and enterprise reach.
Diverse content formats (audio, music, programs).
Move further into clinical and employer-paid programs.
International expansion and local-language content.
Partner with device makers and wearables for integrated sleep coaching.
Revenue pressure and subscriber retention in a competitive field.
Need to validate clinical claims for certain programs.
Balancing content creativity with measurable outcomes.
Calm generated estimated revenue in the hundreds of millions (recent years) and continues product iteration and enterprise outreach.
Headquarters: Purchase, New York, USA; founded 2002.
Teladoc combines telemedicine, virtual care platforms, mental-health services (BetterHelp) and chronic-care solutions (Livongo).
The company pursues integrated virtual care and analytics for health systems, employers and payers.
Telehealth visits, telepsychiatry, chronic-condition management, AI/analytics platforms.
Livongo (chronic disease remote monitoring) integrated into Teladoc’s offerings.
Enterprise partnerships and licensable virtual-care platforms.
Broad product suite across virtual primary care, mental health and chronic management.
Large enterprise and payer customer base; strong brand in telehealth.
Data and analytics capabilities from acquired assets.
Expand integrated care pathways and value-based contracts.
Leverage BetterHelp and Livongo for mental and chronic disease combined offerings.
Deploy AI to improve triage and care navigation.
Margin and growth pressure as telehealth normalizes post-pandemic.
Regulatory and reimbursement variability across markets.
Integration complexity from multiple acquisitions.
Ongoing quarterly results with mixed revenue trends by segment; continued acquisitions and shifts to integrated-care models.
Headquarters: San Francisco, California, USA; founded 2011.
Omada provides digital care and chronic-disease management programs (diabetes prevention, metabolic health).
It sells to employers, health plans, and PBMs.
Digital coaching programs for diabetes prevention, weight management and hypertension.
GLP-1 companion programs and pharmacy benefits integrations.
Analytics and outcomes reporting for enterprise customers.
Clinical focus with measurable outcomes and employer/payer traction.
Scalable digital model for chronic-condition management.
Strong growth in membership and revenue (recent quarters).
Leverage GLP-1 companion offerings and paid pharmacy partnerships.
Expand into new chronic conditions and international markets.
Use real-world data to prove cost savings and outcomes.
Competition from other digital therapeutics and vendor consolidation.
Need to show durable long-term clinical outcomes.
Reimbursement and contracting complexity.
Public debut in 2025 and strong revenue/member growth in 2025 reporting (significant YoY increases and GLP-1 program rollouts).
Headquarters: Watertown, Massachusetts, USA (Virgin Pulse brand); founded 2004 (as part of Virgin Group origin).
Virgin Pulse builds employee-facing wellbeing platforms and benefits solutions for organizations.
It targets employers, health plans and population health management.
Digital wellbeing platform, engagement tools, coaching and incentive programs.
Employer dashboards, analytics and integration with HR systems.
Programs for prevention, behavioral health and chronic care engagement.
Enterprise focus and strong B2B relationships with large organizations.
Broad platform features that drive employee engagement.
Data and incentives to support behavior change.
Expand into population-health analytics and insurer partnerships.
Integrate clinical services and reimbursable programs.
Scale internationally and broaden employer offerings.
Measuring ROI and outcomes for employers beyond wellness engagement.
Competition from other employee-wellbeing platforms.
Integration complexity across global enterprise customers.
Continued enterprise growth and reported expansion in revenue and global clients (recent multi-year growth). (estimates vary by source)
Headquarters: Amsterdam, Netherlands (Koninklijke Philips); HealthSuite is Philips’ cloud/digital health offering.
Philips HealthSuite is a cloud-based platform that aggregates clinical and device data for care teams and enterprises.
Philips focuses on imaging, monitoring, enterprise informatics and connected care.
HealthSuite digital platform and HealthSuite Imaging (cloud imaging, AI workflows).
Patient monitoring, enterprise AI, diagnostic imaging and device interoperability.
Cloud services and partnerships (e.g., AWS collaboration).
Deep clinical domain expertise and installed base in hospitals globally.
Large R&D and regulatory experience for medical devices and enterprise software.
Strong ability to deliver end-to-end clinical solutions.
Drive generative AI workflows and cloud-native diagnostics.
Expand SaaS models for imaging and population health.
Monetize analytics and clinical decision support.
Complex hospital procurement cycles and long sales processes.
Heavy regulation and need for clinical validation.
Competition from specialized cloud and imaging vendors.
Expanded collaboration with AWS to power HealthSuite cloud services and AI workflows; new enterprise imaging availability in Europe (2024–2025).
Headquarters: Berlin, Germany; founded 2011.
Ada provides AI-driven symptom assessment tools and clinical decision support for consumers and enterprises.
It combines medical knowledge with AI to support triage and care navigation.
Ada consumer symptom assessment app and enterprise clinical workflow/triage solutions.
SDKs/APIs for health systems and insurers to integrate symptom checking and routing.
Medical content library and clinical logic modules.
Clinically reviewed medical knowledge base and AI symptom triage.
Enterprise clients for care navigation and patient engagement.
Multilingual and international reach.
Expand into telehealth triage, integration with EHRs, and payer workflows.
Use aggregated data to improve public health surveillance and guidance.
Partner with device makers and telehealth providers.
Regulatory and liability concerns around automated triage.
Competition from other symptom-checker vendors and big tech entrants.
Need for continuous clinical validation and transparency of AI models.
Ongoing enterprise partnerships and expansion of clinical assessment tools and APIs.
Headquarters: New York, USA; founded 2014.
Eight Sleep focuses on “sleep fitness” with temperature-regulated mattresses and AI-driven sleep analytics.
It combines hardware (Pod systems) with software subscriptions.
Pod mattress systems, temperature-regulated covers, Pod 5 and accessories (blanket, speakers, sleep tracking).
Eight Sleep app with sleep metrics, coaching, and integrated soundscapes.
Retail and online distribution plus B2B ambitions.
Unique product category (sleep temperature control) and strong user experience focus.
Differentiated hardware that collects rich nightly physiology data.
Growing brand presence in wellness and luxury markets.
Move into FDA pathways for clinical sleep device claims (apnea/menopause products).
Expand retail footprint and international markets.
Bundle AI sleep insights and health partnerships.
High price points limit mass-market adoption.
Hardware manufacturing and warranty logistics.
Regulatory hurdles if pursuing medical claims.
Raised $100M (Series D) in 2025 to scale AI, retail presence and pursue medical device pathways; launched Pod 5 with advanced features.
The global digital health and wellness market size is calculated at US$ 498.99 billion in 2024, grew to US$ 607.06 billion in 2025, and is projected to reach around US$ 3568.11 billion by 2034. The market is expanding at a CAGR of 21.92% between 2025 and 2034.
Government initiatives: Digitalization in healthcare has transformed patient care and support. The governments of different countries have realized the importance of digital health and wellness and are taking efforts to improve it by investing in digital platforms.
For instance,
In June 2024, the Honourable The Connected Care for Canadians Act, Bill C-72, was introduced by Health Minister Mark Holland. The goal of this Act is to give Canadians safe access to their own health information, which will enhance patient decision-making and the quality of treatment they get from Canadian healthcare professionals. This Act describes strategy of Canada to facilitate a contemporary, networked healthcare system where patients may safely access health information and providers can exchange it when necessary.
Due to the need to address structural issues including uneven access to high-quality healthcare and an overworked hospital system, China has achieved notable advancements in digital healthcare. Businesses like WeDoctor of Tencent and Good Doctor of Ping An have created extensive digital health platforms that increase access, lower expenses, and improve the standard of medical care.
Technology breakthroughs, legislative changes, and government efforts are all contributing to the digital transformation of healthcare system in India. As the population grows quickly and the need for high-quality healthcare rises, digital health solutions are becoming increasingly important in improving accessibility, cost, and effectiveness. Digital healthcare infrastructure in India is developing to use telemedicine, electronic health records (EHRs), and diagnostics powered by artificial intelligence (AI) to close the gap between urban and rural healthcare facilities.
In August 2025, two new items were introduced by health-tracking ring manufacturer Oura to help women during important life phases. Chief product officer of Oura, Holly Shelton, said in a statement that these releases mark a new era in health technology, one that is supported by science, based on empathy and privacy, and based on the idea that all life stages should be recognised, understood, and assisted.
Become a valued research partner with us, please feel free to contact us at sales@towardshealthcare.com
