Dietary Supplements for Weight Loss Market Driving Global Demand

Dietary Supplements for Weight Loss Market Size, Key Players with Insights and Shares

The global dietary supplements for weight loss market size is calculated at US$ 139.42 billion in 2024, grew to US$ 145.65 billion in 2025, and is projected to reach around US$ 215.6 billion by 2034. The market is expanding at a CAGR of 4.47% between 2025 and 2034.

The growing obesity and overweight population globally is increasing the use of dietary supplements for weight loss. AI is also being used to develop personalized formulations and for their optimization, where, along with these advancements, the growing health consciousness, natural products, and fitness trends are increasing their use across various regions. The companies are also launching new products, driving the market growth.

Key Takeaways

• Dietary supplements for weight loss sector pushed the market to USD 139.42 billion by 2024.
• Long-term projections show USD 215.6 billion valuation by 2034.
• Growth is expected at a steady CAGR of 4.47% in between 2025 to 2034.
• North America held a 45% share in the global dietary supplements for weight loss market in 2024.
• Asia Pacific is expected to be the fastest-growing region during the forecast period.
• By product type, the herbal/plant-based supplements segment held a 40% share in the market in 2024.
• By product type, the fiber-based supplements segment is expected to be the fastest-growing during the forecast period.
• By mechanism of action type, the appetite suppressants segment held a 35% share in the market in 2024.
• By mechanism of action type, the carb/fat blockers segment is expected to be the fastest growing during the forecast period.
• By form/dosage form type, the tablets/capsules segment held a 55% share in the dietary supplements for weight loss market in 2024.
• By form/dosage form type, the liquids/syrups segment is expected to be the fastest growing during the forecast period.
• By route of administration type, the oral segment dominated the market in 2024.
• By distribution channel type, the retail pharmacies segment held a 35% share in the global dietary supplements for weight loss market in 2024.
• By distribution channel type, the online retail/e-commerce segment is expected to be the fastest growing during the forecast period.

Executive Summary Table

What are Dietary Supplements for Weight Loss?

The dietary supplements for weight loss market is driven by increasing preference for natural and organic ingredients, growing global obesity rates, and rising consumer health consciousness. The dietary supplements for weight loss encompass products formulated to aid in weight management, fat reduction, appetite control, metabolism enhancement, or overall body composition improvement. These supplements include herbal extracts, protein powders, amino acids, fiber-based products, vitamins, minerals, thermogenic agents, and other nutraceuticals designed to support weight reduction or maintenance when combined with diet and exercise.

Market Outlook

• Industry Growth Overview: The growing obesity rates and health consciousness are driving the industrial growth in the dietary supplements for weight loss market. Moreover, significant product innovation from manufacturers and increasing use of e-commerce platforms for natural and organic ingredient products are also contributing to this growth.
• Sustainability Trends: The growth in the demand for sustainably and ethically sourced natural ingredients, as well as the increasing shift towards eco-friendly packaging materials, are driving the sustainability trends. Additionally, the growing consumer awareness and brand preference are also contributing to the same.
• Major Investors: The major investors in the dietary supplements for weight loss market are the private equity firms acquiring established wellness brands and venture capital firms supporting startups with scientific innovations. Companies such as Abbott Laboratories, Glanbia PLC, Amway Corporation, Herbalife Nutrition Ltd, etc, are some of the major investors.
• Startup Ecosystem: The startup ecosystem is driven by increasing focus on personalized nutrition, natural and science-backed pharmaceutical alternatives, and technology integrations, such as AI to develop tailored meal plans and coaching. Moreover, they are also developing products targeting natural appetite regulation and gut health.

Why is the AI Technological Shift Increasing in the Market?

The use of AI in the dietary supplements for weight loss market is increasing for treatment planning. At the same time, they are able to analyze vast amounts of data such as medical history, lifestyle factors, and genetic information, which help in developing personalized health interventions like nutraceuticals. Moreover, AI can help in the optimization of dietary supplements, which enhances their effectiveness and reduces side effects, as it can predict their interaction within the unique biology.

In October 2025, a collaboration between Tonum Health and MyNetDiary, which is a leading AI-powered nutrition and wellness tracker, was announced. This collaboration will combine evidence-based supplements of Tonum with advanced digital tracking and coaching tools of MyNetDiary to provide Tonum Health's customers with a personalized and smarter approach to their health.

Segmental Insights

Which Product Type Segment Held the Dominating Share of the Market in 2024? 

By product type, the herbal/plant-based supplements segment held the dominating share of 40% in the dietary supplements for weight loss market in 2024, due to a growth in consumer awareness. They were preferred due to traditional use, which increased their production rates. At the same time, the growth in their accessibility increased their use.

By product type, the fiber-based supplements segment is expected to show the highest growth during the predicted time. Their use is increasing due to their appetite-controlling actions, which are reducing calorie intake. Moreover, it also enhances digestive health along with weight loss.

What Made Appetite Suppressants the Dominant Segment in the Market in 2024?

By mechanism of action type, the appetite suppressants segment led the dietary supplements for weight loss market with a 35% share in 2024, as they minimized calorie intake. This, in turn, increased their use by the consumer, avoiding exercise. Moreover, the fast effects and natural ingredients also increased their use.

By mechanism of action type, the carb/fat blockers segment is expected to show the fastest growth rate during the predicted time. As they do not affect the diet of the individual, their use is increasing. Additionally, they also help in reducing blood sugar and cholesterol levels, which is attracting the population.

Why the Tablets/Capsules Segment Dominated the Market?

By form/dosage form type, the tablets/capsules segment held the largest share of 55% in the dietary supplements for weight loss market in 2024, driven by their convenience and accurate dosing. At the same time, they showed enhanced stability compared to other dosage forms and helped in masking the unwanted tastes. Additionally, they showed enhanced scalability, which contributed to their increased use.

By form/dosage form type, the liquids/syrups segment is expected to show the highest growth during the upcoming years. The consumers are able to adjust the dose with these dosage forms, which enhances their convenience. Moreover, they are easy to swallow and provide faster absorption rates.

How Oral Segment Dominated the Market in 2024?

By route of administration type, the oral segment led the dietary supplements for weight loss market in 2024, due to its non-invasive approach. They showed increased consumer acceptance rates due to their easy use, portability, and convenience. Moreover, their affordability and better stability also contributed to their growth.

Why Did the Retail Pharmacies Segment Dominate in the Market in 2024?

By distribution channel type, the retail pharmacies segment held the largest share of 35% in the global dietary supplements for weight loss market in 2024, driven by their wide availability. This increased access to the dietary supplements. Moreover, they also provided guidance that increased consumer trust.

By distribution channel type, the online retail/e-commerce segment is expected to show the highest growth during the upcoming years. These platforms offer a wide range of products and are accessible 24/7. Additionally, the home deliveries and discounts are grabbing the attention of the consumers.

Regional Insights

Growth in Obesity Drives North America

North America dominated the dietary supplements for weight loss market with 45% in 2024, due to growing incidences of obesity. At the same time, the growth in health awareness has also increased the use of dietary supplements for weight loss, where their purchase through online platforms is increasing. Moreover, a rise in their innovations also contributed to the market growth.

The U.S. Market Trends

The high obesity rates in the U.S. are driving the dietary supplements for weight loss market. This, in turn, is increasing the demand for various dietary supplements, where consumers are increasing the use of branded or natural ingredient-based products. Moreover, growing investments are also raising their production rates.

For instance,

• As per the CDC reports mentioned by the American Society for Metabolic and Bariatric Surgery, the prevalence of obesity contributed to 40% where severe obesity was mentioned to be 9%. Additionally, $173 is the reported cost associated with obesity treatment.
• Obesity rates are projected to worsen significantly in the United States by 2050, with some models forecasting that nearly every state could have an obesity prevalence of over 50% in adults, reports ScienceDirect. The number of adults with obesity could reach 213 million, and 43.1 million children and adolescents could be affected.

Increasing Awareness Boost Asia Pacific

Asia Pacific is expected to host the fastest-growing dietary supplements for weight loss market during the forecast period, due to growing health awareness, which is increasing the use of these supplements. The growing sedentary lifestyle is also increasing the obesity rates, which is driving the use of herbal products backed by healthcare investments. Moreover, growing beauty standards are also promoting the market growth.

The India Market Trends

The growing urbanization and sedentary lifestyles are increasing obesity in India, which is propelling the dietary supplements for weight loss market. Moreover, to deal with the growing obesity complications and increasing fitness awareness are also increasing the use of dietary supplements. This is also growing the development of natural and herbal products, which are supported by investments from various sources.

For instance,

• In August 2025, a new investment from Fireside Ventures was secured by Ace Blend, which will be utilized for building cultural momentum around evidence-based nutrition, marketing in hyper-innovative ways, bringing talents across key functions, and enhancing awareness.

India faces a future with a significant rise in obesity, with projections estimating over 440 million people could be overweight or obese by 2050.

Europe Driven by Robust Healthcare

Europe is expected to grow significantly in the dietary supplements for weight loss market during the forecast period, as it consists of strong healthcare systems focusing on preventive health and wellness, promoting the use of these supplements. The growing obesity rates, health consciousness, and fitness trends are also increasing their use. Moreover, the stringent regulations are ensuring safe and enhanced quality product development, promoting their use, and enhancing the market growth.

The Germany Market Trends

The presence of a health-conscious population in Germany amplifies the dietary supplements for weight loss market. Moreover, preventive healthcare offers various dietary supplements with different types of mechanisms of action. Additionally, the companies are developing various herbal, non-GMO, and organic products, with minimal artificial ingredients.

For instance,

• In February 2025, a total of €32.5 million in Series A funding was secured by Vivici, which is a Dutch ingredients startup. To launch a second dairy protein ingredient, establish long-term manufacturing capabilities, and expand into new international markets, this funding will be used.

Market Value Chain Analysis

R&D

The R&D of dietary supplements for weight loss focuses on the development of effective science-backed formulations with natural ingredients to promote metabolic health, positive gut microbiome changes, and satiety.

Key Players: Nestlé Health Science, Abbott Laboratories, Amway Corporation, Herbalife Nutrition Ltd., GNC Holdings, Inc.

Clinical Trials and Regulatory Approvals

The clinical trial and regulatory approval of the dietary supplements for weight loss are not rigorous; the clinical trials evaluate the substantiating specific health claim for products, and regulatory approval evaluates their safety, effectiveness, and compliance with good manufacturing practices (GLP).

Key Players: Nestlé Health Science, Abbott Laboratories, Amway Corporation, Herbalife Nutrition Ltd., GNC Holdings, Inc., Glanbia Plc.

Patient Support and Services

The patient support and services of the dietary supplements for weight loss include personalized choices and the use of digital tools to improve consumer adherence and engagement with the use of mobile apps for tracking, community features, and nutritional guidance.

Key Players: Nestlé Health Science, Abbott Laboratories, Amway Corporation, Herbalife Nutrition Ltd., GNC Holdings, Inc., Glanbia Plc.

Top Vendors and Their Offerings

• Herbalife Nutrition Ltd.: Products like Cell-U-Loss and Herbal Control are provided by the company.
• GNC Holdings, Inc.: Different types of products supporting appetite control, diet support formulas, fat burners, stimulant-free control, keto products, etc., are provided by the company.
• Amway Corporation: Whey Protein Powder Formula 2 Chocolate, Nutrilite Weight Management Nutritious Delicious Shake Mix, and Weight Management Nutritious Delicious Shake Mix Vanilla Flavor are the products provided by the company.
• Nutrisystem, Inc.: The company offers products depending on the dietary need, which include GLP-1 friendly, high protein, fiber support, and carb-conscious products.
• Nature’s Bounty Co.: Products such as metabolism booster, advanced metabolism booster, activated charcoal, CLA, apple cider vinegar, apple cider vinegar gummies, fiber gummies, and healthy pH balance are developed and provided by the company.

Which are the Top Companies in the Market?

• Abbott Laboratories
• Glanbia Plc 
• NOW Foods
• USANA Health Sciences, Inc.
• The Himalaya Drug Company
• Swisse Wellness Pty Ltd.
• BioTechUSA
• Shaklee Corporation
• NutraScience Labs
• Pharmavite LLC
• Lonza Group AG
• Life Extension, Inc.
• MuscleTech/Iovate Health Sciences
• Bayer AG
• Nestlé Health Science

What are the Recent Developments in the Market?

• In October 2025, to promote overall digestive health and complement the body’s natural detoxification processes, Paratoxil was launched by Simple Promise Pte Ltd. It consists blend of traditional botanicals, such as Psyllium Husk, Papaya Enzymes, Black Walnut, and Slippery Elm Bark.
• In July 2025, a next-generation multi-action dietary supplement, that is MultiBurn™, was launched by Herbalife Ltd. Moreover, the product is free from synthetic colors, dyes, and gluten, which makes it suitable for vegans.

Segments Covered in the Report

By Product Type

• Herbal/Plant-Based Supplements
  • Green Tea Extract
  • Garcinia Cambogia
  • Conjugated Linoleic Acid (CLA)
• Protein & AminAcid Supplements
  • Whey Protein
  • Casein Protein
  • AminAcid Blends
• Fiber-Based Supplements
  • Glucose/Carb Absorption Blockers
  • Psyllium Husk
• Other Nutraceuticals
  • Vitamin/Mineral Combinations
  • Caffeine/Thermogenic Blends

By Mechanism of Action

• Appetite Suppressants
  • Hoodia Extract 
  • Glucomannan
• Fat Burners/Thermogenic
  • Caffeine
  • Green Coffee Extract
• Carb/Fat Blockers
  • White Kidney Bean Extract 
  • L-Carnitine
• Metabolism Boosters
  • Green Tea Polyphenols
  • Capsaicin

By Form/Dosage Form

• Tablets/Capsules
• Powders/Shakes
• Liquids/Syrups
• Gummies/Chewables

By Route of Administration 

• Oral
  • Tablets/Capsules
  • Powders/Shakes
  • Liquids/Syrups
• Gummies/Chewables

By Distribution Channel

• Retail Pharmacies
• Health & Wellness Stores 
• Online Retail/E-Commerce
• Direct-to-Consumer/Subscription Services

By Region

• North America
  • U.S.
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Thailand
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Sweden
  • Denmark
  • Norway
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa (MEA)
  • South Africa
  • UAE
  • Saudi Arabia
  • Kuwait