Towards Healthcare
Orthodontics Market Increases to USD 38.21 Bn at 17.45% CAGR by 2034

Orthodontics Market Research, Consumer Behavior, Demand and Forecast

Market insights predict, the orthodontics industry is expected to grow from USD 7.65 billion in 2024 to USD 38.21 billion by 2034, driven by a CAGR of 17.45%. The market is growing due to rising awareness of dental aesthetics and increasing demand for cosmetic dentistry. Advancements in technology, like clear aligners and 3D imaging, make treatments more appealing and accessible. Additionally, a growing number of adolescents and adults seeking orthodontic care is fueling market expansion.

Category: Therapeutic Area Insight Code: 5618 Format: PDF / PPT / Excel

Kesiya Chacko

Principal Consultant

Aditi Shivarkar

Reviewed By

Orthodontics Market Size, Strategic Analysis & Growth Opportunities

The global orthodontics market size is calculated at USD 7.65 billion in 2024, grow to USD 8.98 billion in 2025, and is projected to reach around USD 38.21 billion by 2034. The market is expanding at a CAGR of orthodontics 17.45% between 2025 and 2034.

Orthodontics Market Size 2024 - 2034

Key Takeaways

  • Orthodontics industry poised to reach USD 7.65 billon in 2024.
  • Forecasted to grow to USD 38.21 billion by 2034.
  • Expected to maintain a CAGR of 17.45% from 2025 to 2034.
  • North America dominated the orthodontics market share in 2024.
  • Asia-Pacific is anticipated to grow at the highest CAGR in the market during the forecast period.
  • By product type, the supplies segment held a dominant presence in the market in 2024.
  • By product type, the instrument segment is anticipated to grow at a significant rate in the market during the studied years.
  • By age group, the adult segment was dominant in the market in 2024.
  • By age group, the teens segment is expected to grow at a lucrative rate in the coming years.
  • By end-use, the dentist& orthodontist-owned practices segment held the highest share & is projected to grow significantly in the orthodontics market in 2024.

Key Metrics and Overview

Metric Details
Market Size in 2025 USD 8.98 billion
Projected Market Size in 2034 USD 38.21 Billion
CAGR (2025 - 2034) 17.45%
Leading Region North America
Market Segmentation By Product Type, By Product, By Type, By Age Group, By End-user, By Region
Top Key Players 3M Company, Align Technology, Inc., American Orthodontics, Danaher Corporation, Dentaurum GmbH & Co. KG, DENTSPLY International, Inc., G&H Orthodontics, Inc., Henry Schein, Inc., Rocky Mountain Orthodontics, Inc., TP Orthodontics, Inc.

Market Overview

Orthodontics is a specialized branch of dentistry that focuses on diagnosing, preventing, and correcting misaligned teeth and jaws. It involves the use of devices like braces, aligners, and retainers to improve dental function and appearance. The market is experiencing steady growth due to increasing awareness about dental aesthetics and the importance of oral health. A rising number of people, especially teenagers and adults, are seeking treatments to correct misaligned teeth and improve their smiles. Technological advancements, such as clear aligners, 3D imaging, and faster treatment methods, have made it efficient, comfortable, and appealing. Additionally, the influence of social media, growing disposable incomes, and better access to dental care services are further driving the global demand for orthodontic treatment. According to a report published in the Journal of Clinical Medicine in January 2023, nearly 50% of the global population experiences malocclusions that are serious enough to need orthodontic treatment.

  • In December 2023, BRACES ON DEMAND partnered with EasyRx to enhance workflow efficiency for orthodontic clinics. This collaboration aims to streamline operations by integrating advanced 3D printing and digital imaging technologies, allowing the production of customized braces tailored to each patient’s needs. The initiative supports orthodontic practices in delivering faster, more precise treatments while improving overall patient care.
  • In November 2023, Vivos Therapeutics, Inc. revealed a strategic partnership with Ormco, focusing on their Spark Clear Aligners. The goal of this collaboration is to enhance treatment efficiency by combining Vivos CARE devices with Spark Aligners. By integrating these technologies, the partnership aims to shorten treatment durations and offer more effective orthodontic solutions for patients.

How Can AI Affect the Orthodontics Market?

Artificial Intelligence (AI) is revolutionizing the market by enhancing accuracy, efficiency, and patient care. AI-powered tools assist in analyzing dental scans, enabling orthodontists to create highly precise and customized treatment plans. These technologies also streamline the design and production of clear aligners and braces, reducing human error and saving time. AI further supports remote monitoring, allowing practitioners to track progress virtually and make timely adjustments. This not only improves patient convenience but also boosts treatment outcomes. As AI continues to evolve, it is expected to further drive innovation and growth in the orthodontics sector, making care more accessible and effective.

Market Dynamics

Driver

Rising Number of Patients

With rising awareness about oral health and aesthetics, more individuals, teenagers, and adults are opting for corrective procedures to address misaligned teeth and bite problems. This growing demand leads to higher adoption of orthodontic devices such as braces and clear aligners. As a result, manufacturers and clinics are expanding their services and product offerings, contributing to market expansion and continuous technological advancement in the fields.

For instance,

  • In 2023, an article from the National Library of Medicine reported that malocclusion affects approximately 39% of children and as many as 93% of adolescents worldwide. These figures indicate a widespread need for orthodontic care among younger age groups, highlighting the significant global demand for treatments to correct dental misalignments.

Restraint

High-Cost Orthodontic Treatment

The high cost of orthodontic treatment is a major factor limiting market growth, as it makes care unaffordable for many individuals, especially in developing regions. Procedures like braces and clear aligners often involve significant expenses, and insurance coverage is either limited or non-existent in many cases. This financial burden discourages patients from seeking necessary treatment, even when aware of its benefits, ultimately reducing the number of people undergoing orthodontic care and slowing the overall expansion of the orthodontics market.

Opportunity

Rising Adoption of Technological Advancements

Innovations like 3D imaging, AI-based treatment planning, and clear aligners have significantly improved the accuracy, speed, and comfort of orthodontic procedures. These advancements attract more patients by offering less visible, more patients by offering less visible, more convenient solutions. Additionally, they help clinics streamline operations and reduce manual errors. As demand for modern and efficient dental treatments continues to rise, technology-driven solutions are expanding the orthodontics market potential.

For instance,

  • In April 2023, LuxCreo, known for its expertise in 3D-printed dental products, launched the LuxAlign end-to-end system for producing clear aligners. This launch featured a complete workflow, including tools like iLux Pro Dental, LuxAlign design software, iLuxCure Pro, Direct Clear Aligner Material (DCA), and LuxScale, aiming to streamline and enhance the aligner production process.

Segmental Insights

The Supplies Segment Dominated

By product type, the supplies segment held a dominant presence in the market in 2024 due to consistent demand for essential treatment materials like brackets, wires, bands, and adhesives. These items are fundamental for both traditional and modern orthodontics procedures. The wide application of these products in fixed and removable appliances, along with their frequent need for replacement and replenishment, contributed to their strong market presence. Additionally, technological improvements in materials enhanced treatment efficiency, further boosting the orthodontics market demand.

For instance,

  • In September 2023, Stanford Medicine Children's Health introduced a non-surgical option for treating small jaw conditions in infants. They developed a specialized removable oral appliance (OAP), similar to a retainer, to help correct lower jaw and airway issues. This innovative approach, known as the Stanford OAP (SOAP), is the result of over a decade of clinical experience and research. The SOAP Treatment Program officially began in 2019 when Dr. Choo treated the first patient using this method.

The Instrument Segment Significant growth

By product type, the instrument segment is anticipated to grow at a significant rate in the orthodontics market during the studied years. Advancements in digital technologies such as 3D imaging and computer-aided design (CAD) have enhanced the precision and customization of orthodontic treatments, leading to improved patient outcomes and satisfaction. Additionally, the increasing demand for cosmetic dentistry, particularly among adults seeking discreet treatment options like clear aligners, has further fueled market expansion.

The Adult Segment Dominated

By age group, the adult segment was dominant in the orthodontics market in 2024. A growing number of adults are seeking treatment for both cosmetic and functional reasons, driven by increased awareness of oral health’s impact on overall well-being. The availability has made orthodontics care more appealing to this age group. Additionally, higher disposable incomes and willingness to invest in personal appearance have further boosted the demand for adult orthodontics treatments.

For instance,

  • In 2024, data from Orthodontics Australia shows that adults make up 30% of all orthodontic patients in the country. This highlights the growing trend of adults seeking orthodontic care, reflecting increased awareness and acceptance of treatments beyond adolescence.

The Teens Segment Lucrative Growth

By age group, the teens segment is expected to grow at a lucrative rate in the coming years. Adolescents commonly experience malocclusion, making them prime candidates for orthodontics care. The rising influence of social media has increased the desire for aesthetic improvements among teens, boosting interest in treatments like clear aligners. Additionally, advancements in technology offer more comfortable and discreet options, while supportive parents with growing disposable incomes are more willing to invest in their children's long-term dental health.

The Dentist & Orthodontist-Owned Practices Segment Highest Shares & Is Significantly Growing

By end-use, the dentist & orthodontist-owned practices segment held the highest share & is projected to grow significantly in the orthodontics market in 2024. These private practices are the primary providers of orthodontics treatments, offering comprehensive services that include diagnosis, treatment planning, and follow-up care. The increasing number of orthodontics clinics, particularly in emerging regions, has further bolstered this market dominance. Additionally, the adoption of digital technologies such as intraoral scanners and 3D printing has enhanced treatment effectiveness and patient satisfaction. The personalized care and advanced treatment options available in these settings continue to drive the growth of the orthodontics market.

Robust Healthcare Infrastructure Drives North America

North America dominated the orthodontics market in 2024 is largely attributed to its robust healthcare infrastructure. The region boasts a high concentration of skilled orthodontists, state-of-the-art clinics, and advanced hospitals equipped to handle complex dental procedures. This infrastructure supports the adoption of cutting-edge technologies such as 3D imaging, digital scanning, and clear aligners, enhancing treatment precision and patient satisfaction. Additionally, comprehensive insurance coverage and a cultural emphasis on dental aesthetics have increased accessibility and demand for orthodontic services, further solidifying North America's leading position in the market.

For instance,

  • In April 2023, Brident Dental & Orthodontics, under Sonrava Health, opened a new clinic in Albuquerque, New Mexico. The center offers general, pediatric, and specialized dental services like orthodontics and implants. With advanced technology and affordable care options, it serves patients with private insurance, government plans, or none. Brident continues expanding access to dental care across its 230 locations.

The U.S. Orthodontics Market Trends

There is a rising demand for aesthetic treatments, such as clear aligners, driven by increasing awareness of dental aesthetics and oral health. Technological advancements like 3D imaging and AI-driven treatment planning have improved the precision and efficiency of treatments, attracting more patients. Additionally, the availability of flexible payment options, such as insurance coverage and financing plans, has made orthodontic care more accessible. Lastly, a strong healthcare infrastructure and high disposable incomes further contribute to the growth of the market.

For instance,

  • In 2023, according to data from the American Dental Association, 10,904 orthodontists were practicing in the U.S. States like California, New York, and Texas had notably high numbers of these specialists, reflecting strong regional demand for orthodontic care.

The Canada Orthodontics Market Trends

The launch of the Canadian Dental Care Plan (CDCP) in 2023 has improved access to orthodontic services for millions without insurance, especially low-income families. Additionally, rising demand for aesthetic dental treatments like clear aligners and braces is fueling market expansion. Technological advancements such as 3D imaging and CAD have enhanced treatment precision and appeal. The entry of specialized companies further boosts availability, making orthodontic care more accessible and in demand across the country.

Rising Awareness of Dental Health Propels Asia-Pacific

Asia-Pacific is anticipated to grow at the highest CAGR in the market during the forecast period. Rising awareness of dental health, increasing demand for aesthetic treatments, and a growing middle-class population with higher disposable incomes are driving market expansion. Additionally, the region is witnessing rapid urbanization and improvements in healthcare infrastructure. Government initiatives and the presence of cost-effective treatment options further encourage people to seek orthodontic care, contributing to the region's strong market growth potential.

For instance,

  • In March 2023, Align Technology, Inc. launched the Align Innovation Centre (AIC) in Hyderabad, India. This new facility is focused on advancing the company’s Align Digital Platform, further enhancing its technological capabilities and innovations in the orthodontic industry.

The China Orthodontics Market Trends

China's market is growing due to a rising awareness of dental aesthetics and health, particularly among younger populations. Increasing urbanization and higher disposable incomes have led to a greater demand for orthodontic treatments, such as clear aligners and braces. The expansion of dental care infrastructure and the availability of advanced treatments, including digital imaging and AI-driven orthodontics, are also boosting market growth. Additionally, the growing acceptance of orthodontic treatments as a part of overall healthcare further contributes to the market’s expansion in China.

 The India Orthodontics Market Trends

A high prevalence of malocclusion, with about 35.4% of children affected, is driving demand for orthodontic treatments. Technological advancements, such as the introduction of clear aligners that improve treatment efficiency, are also contributing to growth. Rising disposable incomes are increasing access to cosmetic dental care, while government initiatives, like the National School Oral Health Program, are raising awareness and improving accessibility to dental services across the country. These factors are fueling the market's expansion.

The High Demand for Malocclusion Promotes Europe

Europe is anticipated to grow at the highest CAGR in the Orthodontics market during the forecast period. A high prevalence of malocclusion in the population drives demand for orthodontic treatments. Technological advancements, such as 3D imaging and clear aligners, have enhanced treatment precision and appeal. Rising demand for aesthetic dental procedures, fueled by increased awareness and social media influence, further contributes to growth. Additionally, strong healthcare infrastructure in countries like Germany, the UK, and France supports better access to advanced orthodontic care.

 The UK Orthodontics Market Trends

Growing disposable incomes and a rising middle class have made orthodontic treatments more accessible. Additionally, the increasing popularity of minimally invasive treatments, such as clear aligners, is attracting more patients. The rise in dental tourism, with patients from nearby countries seeking affordable care in the UK, is also contributing to market growth. Moreover, the country's well-established healthcare infrastructure supports the expansion of orthodontic services across various regions.

 The Germany Orthodontics Market Trends

Germany's market is expanding due to the increasing adoption of minimally invasive treatments, such as clear aligners and lingual braces, which offer more discreet options. The growing middle-class population with higher disposable incomes is fueling demand for orthodontic procedures. Additionally, Germany's reputation for high-quality dental care and a strong focus on research and development in dental technologies are further driving market growth. The country's strong dental insurance coverage also makes orthodontic treatments more accessible, contributing to the market’s expansion.

For instance,

  • In March 2023, at the IDS press conference in Cologne, Germany, the Straumann Group introduced new solutions to enhance treatment workflows, including advancements in digital implantology and ClearCorrect orthodontics. A key highlight was the launch of new software for the Virtuo Vivo intra-oral scanner, improving digital impression speed and accuracy. The scans will be integrated with the Straumann AXS platform and other services for a seamless digital workflow.

Top Companies in the Orthodontics Market

Orthodontics Market Companies

Latest Announcement by Industry Leaders

In September 2024, NiTime Clear Aligners, the first aligner system designed for shorter wear times, received clearance from the U.S. Food and Drug Administration (FDA) under 510(k). These aligners are now available for treating all types of dental malocclusions. OrthoFX will present this groundbreaking material at the 58th Indian Orthodontic Conference in Bengaluru, India, from September 20-22, 2024. Ren Menon, Co-founder of OrthoFX, stated, "NiTime Clear Aligners represent the most significant advancement in polymer science in orthodontics, addressing key treatment challenges faced by providers and their patients."

Recent Developments in the Orthodontics Market

  • In August 2024, Angelalign Technology Inc. entered into a strategic partnership with The Lubrizol Corporation to foster innovation within the clear aligners market. This collaboration aims to enhance developments in the field and support advancements in clear aligner technology.
  • In January 2024, Henry Schein, Inc. launched the Carriere Motion Pro bite corrector, designed to address Class II and Class III occlusions. This innovative device aims to shorten the duration of orthodontic treatments, improving treatment efficiency for patients with these specific bite issues. 

Segments Covered in the Report

By Product Type

  • Instruments
  • Supplies
  • Fixed

By Product

  • Brackets
  • Bands & Buccal Tubes
  • Archwires 
  • Others

By Type

  • Conventional
  • Custom
  • Removable
  • Aligners
  • Retainers
  • Others

By Age Group

  • Teens
  • Adults

By End-user

  • Dentist & Orthodontist Owned Practices
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Denmark
    • Sweden
    • Norway
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Australia
    • Thailand
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Kuwait
  • Last Updated: 15 May 2025
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Kesiya Chacko is a healthcare market research expert with 4+ years of experience, specializing in analyzing industry trends, assessing market opportunities, and providing actionable insights for businesses in healthcare sectors.

Learn more about Kesiya Chacko

Aditi Shivarkar, with over 14 years of experience in consumer goods, leads research at Towards Consumer Goods, ensuring precise, actionable insights on trends, consumer preferences, and sustainable packaging for businesses.

Learn more about Aditi Shivarkar

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FAQ's

Treatment duration varies depending on the type of treatment and the severity of the dental issue, but it is typically between 12 and 36 months.

Clear aligners can be a good option for mild to moderate alignment issues and are more discreet, but traditional braces might be recommended for complex cases.

India Brand Equity Foundation, Food and Drug Administration, U.S. Environmental Protection Agency, European Medicines Agency, National Medical Products Administration.