Towards Healthcare
Vet Ultrasound System Market Expands in 2025 with 7.04% CAGR

Vet Ultrasound System Market Driven by $300M Pet-Tech Funds and AI Diagnostics in 2025

As per research, the vet ultrasound system market is projected to grow from US$ 458.3 mn in 2025 is to witness US$ 643.99 mn by 2030. The veterinary ultrasound system market is expanding as ultrasound devices for animal imaging, such as pregnancy detection and health condition assessments, gain traction. This growth is driven by increased pet ownership and awareness of animal health worldwide. Leading companies like Esaote and GE Healthcare dominate the market, with innovations such as portable and digital ultrasound devices enhancing diagnostic capabilities.

Category: Medical Devices Insight Code: 5274 Format: PDF / PPT / Excel

The global vet ultrasound system market was estimated at US$ 400 million in 2023 and is projected to grow to US$ 845.41 million by 2034, rising at a compound annual growth rate (CAGR) of 7.04% from 2024 to 2034. The demand for ultrasound systems is high due to the growing number of NGOs and animal shelters for animal care.

Vet Ultrasound System Market Revenue 2023 - 2034

Market Overview

The vet ultrasound system market manufactures and distributes ultrasound devices to hospitals and veterinary clinics. These systems are used for ultrasound imaging during pregnancy or for detecting other conditions in the body. The market is growing due to the growing domestication of animals across the world.

Key Takeaways

  • North America held a major revenue share of the market in 2024.
  • Asia-Pacific is expected to host the fastest-growing market in the coming years.
  • By type, the 2D ultrasound segment held the largest revenue share of the market in 2024.
  • By product, the portable segment accounted for the highest revenue share of the market in 2024.
  • By technology, the digital segment dominated the market in 2024.
  • By application, the obstetrics/gynecology segment led the market in 2024.
  • By animal, the small animals segment contributed the biggest revenue share of the market in 2024.
  • By end-user, the veterinary clinics segment registered its dominance over the global market in 2024.
  • In March 2025, the Rwanda Agriculture and Animal Resources Development Board (RAB) and the Rwanda Council of Veterinary Doctors announced the launch of veterinary ultrasound technology to enhance artificial insemination (AI) success rates in cattle. The initiative aims to address low AI conception rates, improve pregnancy monitoring, and enhance reproductive performance tracking. (Source: Farmers Review Africa)
  • In February 2025, Philips launched the new Elevate software for its EPIQ Elite and Affiniti ultrasound imaging platforms to help boost clinical confidence. This helps address the growing need for faster workflows and more efficient diagnostic processes. (Source: Philips)
  • Esaote Group is a well-known manufacturer of animal ultrasonography equipment. Sales for the corporation rose across all business lines in 2023, with the ultrasound segment seeing the most gain at +9.7%. MRI had its second straight record-breaking year in terms of revenue (+3.3%), which enabled the Group to gain significant market shares in key industries and markets. In early 2023, the Group effectively entered technologically competitive market niches thanks to the introduction of MyLab™X90, one of the latest high-end cart ultrasound systems that drove revenue growth.
  • In February 2024, Sonus Microsystems, a remote ultrasound platform, secured $2.1 million in pre-seed investment, bringing its total fundraising to almost $3 million.
  • In October 2023, Companion Fund II, a $300 million venture capital fund, was established by Mars, Incorporated and Digitalis Ventures. It will support entrepreneurs whose businesses are using cutting-edge science, technology, and design to enhance the lives of dogs, pet owners, and veterinarians.

Market Dynamics

Growing Awareness About Animal Care & Health

Due to organizations like PETA, people are becoming more aware of animal cruelty and animal care. Governments, NGOs, and private organizations are taking significant steps like investments, awareness programs, and animal healthcare campaigns to ensure that animals (along with street animals) are getting needed care. Also, there has been a rise in the number of animal shelters that provide shelters to street animals, which is further promoting the growth of the market.

Vet Ultrasound System Market Challenge

The market faces challenges due to a lack of trained professionals. The industry has fewer veterinary professionals compared to the large population of animals. Due to this, people with financial stability are able to afford the services provided by them.

What is the Future of the Vet Ultrasound System Market?

The future of the market is promising, driven by the integration of AI/ML and the growing need for portable systems. AI/ML enhances the efficiency, accuracy, and precision of ultrasound by allowing vets to detect minor changes that are difficult to assess, reducing misdiagnoses and missed diagnoses. They introduce automation, saving time and cost. Portable ultrasound systems can offer numerous benefits, including increased convenience and improved animal care. They mitigate the logistical challenges of scheduling and interpreting scans.

Regional Insights

Growing Investments Drive the North American Market

North America dominated the vet ultrasound system market in 2023. North America significantly contributes to the care of animals. The rise in awareness about animal cruelty has significantly contributed to the growth of the market. People in the region are also going vegan and focusing on animal care to ensure that animals are safe. Various NGOs and private and public organizations are also investing in ensuring animal health.

In the U.S., the Animal and Plant Health Inspection Services (APHIS) are shared by the Animal and Plant Health Inspection Service. To improve the early diagnosis of high-consequence animal illnesses, the organization received $2.3 million in 2023 to fund 14 National Animal Health Laboratory Network (NAHLN) projects. In order to evaluate the health, care, and treatment of animals covered by the AWA, the organization has carried out more than 10,000 AWA site inspections, including more than 900 surprise inspections at research sites.

  Dogs Cats
Number of households owning 62M 37M
Average number owned per household 1.46 1.78
Total number in the U.S. 83,739,829–88,853,254 60,217,861– 61,910,686
Veterinary expenditure per household per year $367 $253

The table shows the number of households that own dogs and cats in the U.S. and veterinary expenditure per house in 2022. This shows that a large population in the U.S. owns animals and spends money on animal care.

The government of Canada also takes necessary steps to care for animals, which significantly promotes the growth of the vet ultrasound system market in Canada.

For instance,

  • In October 2024, during the 2024 Animal Health Canada Forum, Animal Health Canada (AHC) announced plans to invest up to $13,343,409 over five years in three projects via the Sustainable Canadian Agricultural Partnership's Agri Assurance Program—National Industry Association component.
  • Up to $3,534,174 will be awarded to AHC in order to change the Canadian Animal Health Monitoring System to a One Health approach and grow its animal health monitoring networks.
  • Additionally, up to $5,000,000 will be awarded to AHC for a second project that would enhance emergency management procedures. 
  • AHC will get up to $4,809,235 to evaluate, update, and modify a number of Codes of Practice.

Growing Number of Pets Drive the Asia Pacific Market

Asia Pacific is expected to grow at the fastest rate during the forecast period. Asia Pacific is the largest region with the largest population, and hence, a large portion of people domesticate and pet animals. The vet ultrasound system market is also growing in the region due to the growing number of veterinary clinics and animal care.

In 2023, China will have more than 120 million pets. While the number of dogs fell by 9% from 2022, they still made up 44% of all pets. Increasing by 6% every year, cats now make up 70% of the total. Of those who keep pets, 34.12 million are dog owners. In the meantime, 36.31 million individuals own cats worldwide.

India is also contributing to the growth of the vet ultrasound system market by developing policies and programs for animal care. Apart from this, the country also has a significant number of veterinary clinics and hospitals that use ultrasound devices.

Number of Veterinary Institutions in India

Increasing Adoption of Pets to Drive Asia-Pacific

Europe is expected to grow at a notable CAGR in the foreseeable future. The increasing adoption of pets and technological advancements are the major growth factors in Europe. Government organizations launch initiatives to raise awareness among the general public to focus on animal health. The increasing investments enable key players to develop innovative ultrasound systems. The presence of key players also contributes to market growth. Key players, such as Esaote, Praxisdienst, and Kalstein, provide advanced ultrasound systems for veterinarians.

According to the International Trade Association, 45% of German households had a pet and 14% of households had two or more pets, as of 2023. (Source: International Trade Administration) In France, 61% of households own a pet. The Danish Veterinary and Food Administration is responsible for the prevention and control of animal diseases in Denmark. Additionally, Denmark has several pathogen-specific surveillance programmes to determine the occurrence, prevalence, or distribution of diseases or infections. (Source: Danish Veterinary and Food Administration)

Segmental Insights

Which Type Segment Dominated the Vet Ultrasound System Market?

By type, the 2D ultrasound segment dominated the market. 2D is the most commonly used ultrasound machine used in healthcare. The dominance of the segment is due to affordability, ease of use, and versatility.

Why Did the Portable Segment Dominate the Market?

By product, the portable segment held the largest share of the market. This segment dominated bacause portable ultrasound machines have several advantages that make them an ideal choice for vet ultrasounds. Portable devices are small in size, easily accessible, and can be taken to different locations. Portable devices are useful in providing animal care in remote locations, during campaigns, and at point of care.

For instance,

  • In July 2023, delivering a new degree of flexibility and affordability in ultrasound, Konica Minolta Healthcare, a reputable supplier of primary imaging solutions, has teamed up with Healcerion to market the PocketPro H2 (portable ultrasound machine) in the US for use in both human and animal applications.

How the Digital Segment Dominated the Vet Ultrasound System Market?

By technology, the digital segment held the dominant share of the market. Digital ultrasounds are popular due to the integration of digital technology that is useful in providing quality images, storage & retrieval of images, and enhanced diagnostic abilities. With the integration of AI, digital technology has improved even more, and human errors have been reduced significantly.

What Made Obstetrics/Gynecology the Dominant Segment in the Vet Ultrasound System Market?

By application, the obstetrics/gynecology segment dominated the market in 2023. This segment is the market leader because ultrasound devices are used mainly in obstetrics and gynecology. Ultrasound ensures that there are no complications during pregnancy.

Why Did the Small Animals Segment Dominate the Market?

By animal, the small animals segment held the majority of market share. Small animals include dogs, cats, birds, fishes, rabbits, hamsters, and so on. Small animals are domesticated on a large scale, which is why people actively take steps to ensure that their pets live healthy lives.

Which End-User Segment Dominated the Market?

By end-user, the veterinary clinics segment dominated the market. These are specialized clinics for animals. People visit veterinary clinics frequently for health check-ups or when their pets are sick. Apart from this, the number of veterinary clinics is growing due to the growing number of people who are domesticating animals.

Latest Announcement by Industry Leaders

Jaime Sage, Chief Radiologist and Founder of Sage Veterinary Imaging, commented that their mission is to help find answers fast using their human-quality imaging and work with local vets to deliver effective treatment. He also said that the treatment they offer is comparable to services at the best healthcare facilities for humans, yielding a better outcome for the pet. (Source: DVM 360)

Recent Developments

  • In June 2025, MUSE Microscopy, Inc. announced the formation of MUSE Veterinary Digital Pathology, LLC to provide same-day results for tissue biopsies. The service will enable veterinarians to deliver efficient diagnosis, prognosis, and treatment plans using the SmartPath MUSE Technology platform. (Source: Globenewswire)   
  • In May 2025, Esaote announced the launch of the MyLab Heron ultrasound system, a high-performance portable ultrasound system. The system combines superior performance, ease of use, and mobility, including a fully cleanable touch interface. The system also leverages AI to reduce operator input, improving overall workflow and productivity. (Source: Cision Newswire)
  • In May 2024, the MyLab™FOX, the newest advancement in veterinary ultrasound technology, was introduced by Esaote North America Inc., a leader in diagnostic imaging solutions. The MyLab™FOX is a multifaceted and versatile scanning system that raises the bar for veterinary ultrasound imaging and is inspired by the fox's cunning, speed, and intelligence.
  • In June 2023, the new veterinary MyLab™X90VET ultrasound system from Esaote North America, Inc. is now available for purchase in North America. With its clever patented Augmented InsightTM technology, the MyLab™X90VET, an expansion of the well-liked MyLab™ family, is built to advance veterinary care by providing precise and accurate imaging for a certain diagnosis.

Top Companies in the Vet Ultrasound System Market

  • Esaote SpA
  • GE Healthcare
  • Siemens Healthineers
  • Shenzhen Mindray Bio-Medical Electronics Co., Ltd.
  • Samsung Electronics
  • BMV Technology Co., Ltd.
  • Reproscan
  • SonoScape Medical Corp.
  • Vinno Technology
  • E.I. Medical Imaging
  • Interson Corporation
  • Scintica Instrumentation
  • DRAMINSKI S.A
  • Leltek Inc.
  • Lepu Medical Technology
  • Butterfly Network Inc.
  • Contec Medical Systems Co., Ltd.

Segments Covered in the Report

By Type

  • 2D Ultrasound
  • Doppler Ultrasound
  • 3D/4D Ultrasound

By Product

  • Portable
  • Cart-based

By Technology

  • Digital
  • Contrast

By Application

  • Obstetrics/Gynecology
  • Cardiology
  • Orthopaedics
  • Others

By Animal

  • Small Animals
  • Large Animas
  • Others

By End-user

  • Veterinary Clinics
  • Veterinary Hospitals & Academic Institutes
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Sweden
    • Denmark
    • Norway
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East and Africa (MEA)
    • South Africa
    • UAE
    • Saudi Arabia
    • Kuwait
  • Last Updated: 22 July 2025
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Shivani Zoting is a dedicated research analyst specializing in the healthcare industry. With a strong academic foundation, a B.Sc. in Biotechnology and an MBA in Pharmabiotechnology, she brings a unique blend of scientific understanding and strategy.

Learn more about Shivani Zoting

Aditi Shivarkar, with over 14 years of experience in consumer goods, leads research at Towards Consumer Goods, ensuring precise, actionable insights on trends, consumer preferences, and sustainable packaging for businesses.

Learn more about Aditi Shivarkar

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FAQ's

This method was initially applied to the diagnosis of pregnancy in veterinary medicine. However, ultrasound scans are also very helpful for identifying cancers and cysts, as well as for assessing heart issues, stomach organs, and the eyes.

In veterinary medicine, ultrasonography is most likely the second most popular imaging modality. It makes use of ultrasonic sound waves, which typically have frequencies between 1.5 to 18 megahertz (MHz).

Ministry of Health and Family Welfare, Government of India, National Institutes of Health, FDA, WHO, Animal and Plant Health Inspection Service, USDA, DAHD, AVMA.