Towards Healthcare
Polycystic Ovary Syndrome Supplements Market to Grow at 14.34% till 2035

Polycystic Ovary Syndrome Supplements Market Expanding with High Global Awareness

Market insights predict, the polycystic ovary syndrome supplements industry is expected to grow from USD 1.32 billion in 2025 to USD 5.05 billion by 2035, driven by a CAGR of 14.34%. The market is driven by rising awareness, lifestyle-focused interventions, and demand for natural and supportive therapies. The use of PCOS supplements helps to manage polycystic ovary syndrome (PCOS) more effectively, restore hormonal balance, and support ovarian function.

Category: Therapeutic Area Insight Code: 6418 Format: PDF / PPT / Excel

Polycystic Ovary Syndrome Supplements Market Size, Key Players with Insights and Growth

The global polycystic ovary syndrome supplements market size is calculated at US$ 1.32 billion in 2025, grew to US$  1.51 billion in 2026, and is projected to reach around US$ 5.05  billion by 2035. The market is expanding at a CAGR of  14.34% between 2026 and 2035.

Polycystic Ovary Syndrome Supplements Market Trends and Growth (2025)

PCOS supplements help people with PCOS by filling nutritional gaps, improving insulin sensitivity, reducing inflammation, and supporting ovulation and fertility. The best supplements for managing PCOS include vitamin D, omega-3 fatty acids, myo-inositol, D-chiro-inositol, magnesium, berberine, zinc, and CoQ10. They are significantly influencing the polycystic ovary syndrome supplements market by greatly affecting the lifestyle changes of women in the patient population.

Key Takeaways

  • Polycystic ovary syndrome supplements market to crossed USD 1.32 billion by 2025.
  • Market projected at USD 5.05 billion by 2035.
  • CAGR of 14.34% expected in between 2026 to 2035.
  • North America dominated the market with the largest share in 2024.
  • Asia Pacific is expected to witness the fastest growth in the market between 2025 and 2034.
  • By ingredient, the Myo-inositol-based supplements segment dominated the market in 2024.
  • By ingredient, the micronutrient & omega-3 segment is expected to grow at the fastest CAGR during the forecast period.
  • By dosage form, the capsules & tablets segment dominated the market in 2024.
  • By dosage form, the gummies segment is expected to grow at the fastest CAGR during the forecast period.
  • By indication, the hormonal regulation segment dominated the market in 2024.
  • By indication, the fertility improvement segment is expected to witness the fastest growth during the forecast period.
  • By sales channel, the online stores segment dominated the market in 2024.
  • By sales channel, the pharmacy & drug stores segment is expected to witness the fastest growth during the forecast period.

Quick Facts Table

Table Scope
Market Size in 2025 USD 1.32 Billion
Projected Market Size in 2035 USD 5.05 Billion
CAGR (2026 - 2035) 14.34%
Leading Region North America
Market Segmentation By Ingredient, By Dosage Form, By Indication, By Sales Channel, By Region
Top Key Players Himalaya Wellness Company, The S’moo Co., Eu Natural, Amway Corporation, Herbalife Nutrition Ltd., GNC Holdings, LLC, Bayer AG, Nature’s Bounty Co.,Thorne HealthTech, Inc., Jarrow Formulas, Inc., New Leaf Products Ltd., SOVA Supplements Ltd.

What are Polycystic Ovary Syndrome Supplements?

The polycystic ovary syndrome supplements market deals with different types of dietary supplements that help reduce PCOS-related symptoms, such as high levels of androgens, missed or irregular periods, body hair growth, acne, and weight gain. They help improve PCOS-related complications, such as diabetes, high blood pressure, infertility, insulin resistance, depression, heart disease, and sleep problems. Research and clinical studies focus on diet and supplement treatments, behavioral and educational therapies, and physical activity interventions. Personalized interventions, including various lifestyle approaches, are of great importance for the successful treatment of complex chronic conditions.

Market Outlook

  • Industry Growth Overview: The polycystic ovary syndrome supplements market is expected to grow substantially from 2025 to 2034 due to rising awareness and early diagnosis, the high prevalence of PCOS, and increasing consumer demand for natural options. Emerging trends, such as combination formulas and personalized treatments, are boosting competitiveness among global companies. Ongoing industry research concentrates on products that target PCOS symptoms.
  • Sustainability Trends: Ethical practices include eco-friendly packaging, sustainable sourcing, clean-label formulas, and lowering carbon footprints. The widespread use of herbal supplements such as cinnamon, curcumin, and soy isoflavones leads to improved glycemic control and reduced inflammation. Probiotics and symbiotic have great potential to improve gut health and boost metabolic and hormonal health.
  • Major investors: Leading pharmaceutical companies like Pfizer Inc., Bayer AG, Merck & Co. Inc., AstraZeneca Plc, and Novartis AG dominate the polycystic ovary syndrome supplements market. Other key players such as Allara Health, May Health, Spruce Biosciences, and Gytree have made significant investments to expand their services, therapies, and targeted treatment options. They focus on digital health integration, personalized medicine, nutraceuticals, and mergers and acquisitions.

Immense Potential in Patient Care: How Does AI Transform the Market?

AI contributes to personalized supplementation, nutrition, and the development of new supplements. Digital health platforms like AI-powered mobile applications include tracking features such as period trackers, diet planners, and exercise trackers that offer real-time updates. They enhance self-management and patient adherence, and assist in the discovery of drugs or supplements, thereby expanding the market for polycystic ovary syndrome supplements.

Segment Outlook

Ingredient Insights

How Does the Myo-inositol-based Supplements Segment Dominate the Market in 2024?

The myo-inositol-based supplements segment dominated the polycystic ovary syndrome supplements market while holding the largest share in 2024. This is mainly because of their significant impact on improved insulin sensitivity, hormonal balance, restored equilibrium, and ovulation. They decrease metabolic and cardiovascular risks and improve tolerability. They are used to regulate the menstrual cycle and increase fertility outcomes.

The micronutrient & omega-3 segment is expected to grow at the fastest CAGR in the market during the forecast period due to improved lipid profiles, reduced inflammation, and enhanced reproductive health provided by these dietary supplements. Micronutrients like chromium boost total antioxidant capacity, follicle-stimulating hormone (FSH) levels, and insulin sensitivity. They contribute to better ovarian environments and follicle development.

The herbal supplements segment is expected to grow at a significant rate over the projection period due to the increasing preference for natural and plant-based remedies among consumers seeking safer, side-effect–free options. Ingredients like cinnamon, spearmint, and fenugreek have shown potential in managing insulin resistance, hormonal imbalance, and symptoms like hirsutism, making them highly attractive for PCOS management. Additionally, growing awareness of holistic and lifestyle-based approaches to health is driving demand for herbal alternatives over synthetic supplements.

Dosage Form Insights

What Made Capsules & Tablets the Dominant Segment in the Market in 2024?

The capsules & tablets segment led the market in 2024, owing to the widespread availability of a range of medications in the form of capsules and tablets, such as insulin sensitizers, ovulation inducers, anti-androgens, combined oral contraceptive pills, herbal remedies, and supplements. They are essential in therapies and personalized treatment approaches. They enhance hormonal regulation, support ovulation induction, and improve insulin sensitivity.

The gummies segment is expected to grow at the fastest rate during the forecast period due to better patient compliance compared to traditional pills or powders. Gummies, as potential dietary supplements, promote more consistent intake of essential nutrients. They are advantageous because of their active ingredients, such as inositol, vitamins, and herbs.

The powders segment is expected to grow at a notable rate in the coming years due to its significant potential in traditional medical treatments. Powder formulations effectively manage the multifaceted symptoms of PCOS. There is an increasing consumer interest in protein and fiber powders to address metabolic and hormonal imbalances.

Indication Insights

Why Did the Hormonal Regulation Segment Lead the Market in 2024?

The hormonal regulation segment dominated the polycystic ovary syndrome supplements market in 2024, owing to the growing importance of PCOS supplements in managing symptoms and reducing long-term health risks. The tailored medications and lifestyle modifications help to meet individual patient goals related to fertility or contraception. The PCOS supplements help to restore regular ovulation and menstrual cycles.

The fertility improvement segment is expected to grow at the fastest rate in the market during the upcoming period due to the increased focus on weight management, diet, exercise, and surgical interventions. Dietary supplements can boost the effectiveness of fertility medications and help restore regular ovulation. They also improve the hormonal profile for conception and enhance insulin sensitivity.

The menstrual cycle support segment is expected to grow significantly in the coming years. This is primarily due to the ability of PCOS supplements to restore menstrual regularity and spontaneous ovulation. These supplements support ovarian function and hormonal balance. They also help manage metabolic health and insulin levels.

Sales Channel Insights

Why Did the Online Stores Segment Dominate the Market in 2024?

The online stores segment led the polycystic ovary syndrome supplements market with the largest revenue share in 2024, owing to the convenience of home delivery and 24/7 accessibility, allowing consumers to easily compare products, read reviews, and access a wider variety of supplements. The rise of e-commerce platforms and digital marketing has increased awareness and availability of specialized PCOS supplements that may not be stocked in local pharmacies. Additionally, privacy and discretion in purchasing sensitive health-related products online make this channel particularly appealing to many consumers.

The pharmacy & drug stores segment is expected to grow at a rapid pace in the market during the studied period due to their widespread accessibility and trusted reputation among consumers seeking reliable and regulated products. These outlets offer a convenient one-stop solution for both prescription and over-the-counter supplements, ensuring authenticity and quality assurance. Additionally, increased awareness campaigns and pharmacist recommendations are driving more consumers to purchase PCOS-focused supplements through these traditional retail channels.

The hypermarket and supermarket segment is expected to experience significant growth in the near future due to increased access to over-the-counter (OTC) products. The rising preference among women for purchasing health products from brick-and-mortar stores is driven by the safety and availability of products and formulations. They compete by offering in-store promotions, product bundling, and multiple brands.

Regional Insights

How Does North America Dominate the Polycystic Ovary Syndrome Supplements Market in 2024?

North America led the market for polycystic ovary syndrome supplements by capturing the largest share in 2024. This is mainly due to rising awareness of the long-term health benefits and a strong consumer preference for natural health supplements. The National Institute of Environmental Health Sciences (NIEHS), part of the National Institutes of Health (NIH), reviewed 25 years of data and stated that AI and machine learning have significant potential to diagnose polycystic ovary syndrome (PCOS). NIH, the medical research agency under the U.S. Department of Health and Human Services (HHS), conducts and supports both translational and clinical medical research. The NIH aims to identify causes, treatments, and cures for both rare and common diseases. It grants funding for research on the metabolic and genetic aspects of PCOS and potential treatments, including clinical trials.

How is the U.S. Leading the Market?

The U.S. leads the market in North America. The U.S. government has played a significant role in increasing funding for women’s health research, research efforts, and public awareness. The National Institutes of Health (NIH), the Department of Defense, and the Advanced Research Projects Agency for Health (ARPA-H) have contributed to the rise in research funding for conditions like PCOS. The NIH Office of Dietary Supplements (ODS) announced a strategic plan for 2025-2029 to promote research on dietary supplements and botanicals.

What Makes Asia Pacific the Fastest-Growing Area?

Asia Pacific is expected to grow at the fastest CAGR during the forecast period due to increased focus on women’s health, preventive healthcare, and a preference for natural and herbal products. Health camps provide various services for women, including screening for non-communicable diseases such as diabetes and obesity. They also offer nutrition counseling and mental health sessions to improve the health of female patients. Companies in the Asia-Pacific region are concentrating on product innovations that are expanding the market for polycystic ovary syndrome supplements. Public health initiatives are addressing the urgent need for effective health measures and strategies.

What are the Major Trends in India that Support the Market?

India is emerging as a key player in the market. The Indian government’s initiatives implement integrated approaches to improve women’s health, nutrition, and non-communicable diseases. The main initiatives include the Ministry of Ayush, Poshan Abhiyaan, and Swasth Nari, Sashakt Parivar Abhiyaan. The Ministry of Ayush conducts clinical trials and develops guidelines for managing PCOS using traditional methods like Ayurveda.

Why is Europe Considered a Notably Growing Area in the Market?

Europe is projected to experience notable growth in the coming years, driven by increased availability and access to a wide range of supplements through e-commerce and direct-to-consumer channels. Ongoing research highlights the importance of prebiotics, probiotics, vitamin D, and omega-3 fatty acids in reducing inflammation, enhancing insulin sensitivity, and regulating hormone levels in women with PCOS. Public awareness campaigns aim to improve care through patient-centered research and collective involvement. The EU-funded initiative seeks to develop approved treatments for young women and adolescents with PCOS. Additionally, research projects are conducting clinical trials on new treatments.

Germany Polycystic Ovary Syndrome Supplements Market Analysis

Some of the major trends in Germany include digital health applications, pharmaceutical reforms, national nutrition guidelines, and the development of new PCOS supplements, all of which are contributing to the market's growth. The market for polycystic ovary syndrome supplements in Germany is also boosted by the integration of digital therapeutics into its healthcare system. Additionally, the German government has introduced a new performance-based reimbursement model for high-value innovative medicines.

What Potentiates the Growth of the South American Polycystic Ovary Syndrome Supplements Market?

The growth of the market in South America is being driven by increasing awareness of PCOS and its long-term health implications among women in the region. Rising adoption of lifestyle modifications and preventive healthcare, combined with a growing preference for natural and herbal supplements, is boosting demand. Moreover, expanding e-commerce penetration and improved access to pharmacies and healthcare providers are making supplements more accessible. Economic development and increasing health consciousness among women are further fueling market expansion across South America.

Brazil Polycystic Ovary Syndrome Supplements Market Analysis

Brazil is a major contributor to the market within South America due to its large female population and growing awareness of hormonal and metabolic health issues. Increasing healthcare expenditure, rising adoption of preventive and wellness-focused therapies, and a strong preference for herbal and natural supplements are driving market demand in the country. Additionally, Brazil’s well-developed retail and e-commerce infrastructure makes supplements more accessible to consumers across urban and semi-urban areas. These factors collectively position Brazil as a key market driver in the region.

How is the Opportunistic Rise of the Middle East and Africa in the Market?

The Middle East and Africa are witnessing an opportunistic rise in the polycystic ovary syndrome supplements market due to increasing awareness of women’s health issues and growing demand for preventive and wellness-focused therapies. Rising disposable incomes, urbanization, and a shift toward lifestyle and diet management are encouraging the adoption of supplements for hormonal balance and metabolic health. Additionally, the expansion of e-commerce platforms and pharmacy networks is improving accessibility to both herbal and nutraceutical products. These factors are collectively creating a promising growth environment for PCOS supplements in the region.

Saudi Arabia Polycystic Ovary Syndrome Supplements Market Analysis

Saudi Arabia is a major contributor to the market within the Middle East and Africa due to its high awareness of women’s health issues and increasing focus on preventive healthcare. The country’s rising disposable income, urban lifestyle adoption, and growing inclination toward natural and nutraceutical supplements are driving demand. Furthermore, well-established pharmacy chains, online retail platforms, and healthcare initiatives are improving accessibility to PCOS-focused products. These factors collectively make Saudi Arabia a key market driver in the MEA region.

Value Chain Analysis

R&D 

The research and development process for PCOS supplements encompasses identifying effective ingredients, formulating and developing products, conducting scientific validation and clinical trials, reviewing regulatory requirements, ensuring compliance, launching products to the market, and continuing research for innovation and improvement.

Key Players: Himalaya Wellness Company, MyOva Ltd, Allara Health, Inc., The S'moo Co, NOW Health Group, Inc., etc.

Formulation & Manufacturing

In this stage, ingredients are translated into final dosage forms (capsules, tablets, gummies, powders) tailored for PCOS management (combinations of inositols + vitamins + minerals + herbal extracts). Manufacturing must ensure correct dosing, stability, bioavailability, and compliance with supplement regulatory standards.

Key Players: Theralogix (Ovasitol), Thorne Research, Pure Encapsulations, Eu Natural

Distribution to Hospitals and Pharmacies

Hospital pharmacies remain primary distribution channels for treatments, while retail and drugstore pharmacies are increasingly important for supplement accessibility. This stage ensures that products reach both clinical settings and general consumers effectively.

Key Players: Abbott Laboratories, Bayer AG, Teva Pharmaceutical Industries, Merck & Co., Inc., and Sun Pharmaceutical Industries.

Patient Support and Services 

This stage includes providing educational resources, digital and online support platforms, lifestyle and holistic programs, and product-specific assistance. Such services enhance patient engagement, adherence, and overall outcomes for individuals managing PCOS.

Key Players: Uvi Health, Oziva, Himalaya Wellness Company, MyOva Ltd, Allara Health, Inc., The S'moo Co, NOW Health Group, Inc.

Top Companies in the Polycystic Ovary Syndrome Supplements Market

Theralogix LLC

Corporate Information:  Headquarters: 401 E Jefferson St, Suite 108, Rockville, Maryland 20850, U.S. |  Year Founded: 2002.

Business Overview

Theralogix is a nutritional science company that develops evidence-based micronutrient and supplement products, with a meaningful emphasis on women’s health, fertility, hormonal balance, and metabolic support. The brand emphasizes independent third-party testing (e.g., via NSF International) and transparency regarding ingredient composition and manufacturing standards. Theralogix’s flagship product line is the “Ovasitol” range (myo-inositol / D-chiro-inositol blends) designed to support hormonal, ovarian, and insulin/metabolic health in women with PCOS.

Business Segments / Divisions

  • Women’s Health / Fertility Supplements: Products such as Ovasitol (for PCOS/hormonal balance), TheraNatal, OvaVite, etc.
  • Men’s Health / Urology / Hormonal Health: Indicated by their broader product portfolio (e.g., prostate health, urology supplements) as noted in their BBB profile.
  • Metabolic / Hormonal Balance Supplements: The newer product launch, Ovasitol Plus, extends into metabolic health (insulin, lipid, hormone support) for women.
  • Quality & Certification Services (Partial): While not a separate revenue division, the company emphasizes clean-label manufacturing, independent testing, and facility certification (GMP/NSF) as part of its value proposition.

Geographic Presence

Theralogix is headquartered in the U.S. (Rockville, Maryland). Its products are marketed primarily in the U.S., though given the global growth of the PCOS supplement market and its direct-to-consumer (DTC) e-commerce model, it is reasonable to infer some international reach (e.g., via online sales). For example, their product Ovasitol is sold online and referenced in international PCOS nutrition forums.

Key Offerings

  • Ovasitol® (Inositol powder / supplement): A product combining myo-inositol and D-chiro-inositol in a 40:1 ratio, marketed for hormone balance, insulin sensitivity, ovarian health, menstrual regularity, and fertility support in women with PCOS.
  • Ovasitol® Plus: A more advanced version of Ovasitol launched in January 2025, adding nutrients such as chromium picolinate and vitamin D to support metabolic health along with hormonal/ovarian support.
  • Other supplement lines: Beyond PCOS/hormonal health, Theralogix produces supplements for men’s health (prostate/urology), pre-conception/prenatal (TheraNatal, OvaVite), metabolic support, and broader nutritional categories.
  • Quality / Testing Certification Services (Value Proposition): Emphasis on NSF certification, independent third-party testing, manufacturing in GMP-compliant facilities, clean label policy (no proprietary blends, no artificial dyes) as core differentiators.

SWOT Analysis

  • Strengths:
    • Strong niche positioning in women’s hormonal/PCOS supplements, with a well-recognized flagship product (Ovasitol) and a decade-plus of brand establishment.
    • Emphasis on evidence-based formulation (e.g., 40:1 myo-:D-chiro-inositol), third-party certification (NSF), and transparent manufacturing practices elevates credibility among healthcare professionals and consumers.
    • Direct-to-consumer distribution, online presence, and strong relationships with fertility/health clinics (e.g., partnership with fertility center) enhance uptake in target segments.
  • Weaknesses:
    • Reliance on a relatively narrow product portfolio (key focus on inositol blends/hormonal health) may limit diversification and expose the company to competitive threats or regulatory changes in that specialty segment.
    • Limited publicly disclosed financials and global expansion footprint may hinder visibility for investors or partners; smaller scale compared to major global supplement players.
    • Direct-to-consumer model and higher premium pricing may restrict access in some markets (especially price-sensitive regions) compared to mass retail supplement brands.
  • Opportunities:
    • Growing global awareness and prevalence of PCOS, rising demand for women’s health supplements and fertility/wellness products, present a significant market growth opportunity for Theralogix to expand internationally.
    • Innovation with new formulations (e.g., Ovasitol Plus) and expanding into adjacent metabolic/hormonal support segments provides scope for product pipeline growth.
    • Partnerships with clinics, telehealth platforms, and digital health services centered on PCOS/lifestyle support could enhance brand reach and deepen consumer engagement.
  • Threats:
    • Intense competition from larger supplement companies, generic inositol supplement providers, and non-prescription wellness brands could erode market share or pricing power.
    • Regulatory and quality risks: Supplements are subject to varying regulations in different countries; if not compliant (or if manufacturing issues emerge), the brand’s strong quality image could be damaged.
    • Consumer skepticism/policy shifts: There is increasing scrutiny over supplement efficacy, clinical substantiation, and regulatory oversight; any negative consumer reviews, supply chain issues, or adverse events could harm reputation. For example, some consumer complaints exist about delivery/fulfillment via online channels.

Recent News

In September 2024, Theralogix highlighted that over 10% of young women experience hormonal imbalances, such as excess testosterone, skin and hair issues, irregular cycles, and fertility challenges. To address these, it developed Ovasitol, which quickly became the leading inositol supplement, widely embraced by the PCOS community.

Allara Health, Inc.

Corporate Information:  Headquarters: 769 Broadway, Suite 1019, New York City, NY 10003, U.S.  |  Year Founded: 2020. 

Business Overview

Allara Health is a telehealth and virtual-care platform built to address women’s hormonal, metabolic, and gynecologic conditions, including Polycystic Ovary Syndrome (PCOS), by combining board-certified medical providers, registered dietitians, detailed lab work (hormonal/metabolic), and lifestyle & nutrition support in a coordinated model. The company aims to fill the care gap for women who have historically faced fragmented care for chronic hormonal conditions.

Business Segments / Divisions

While Allara is primarily one integrated platform rather than multiple large divisions, key operational segments include:

  • Virtual Medical Care: Board-certified OB-GYNs, endocrinologists, nurse practitioners deliver diagnosis & ongoing treatment of hormonal/gynecologic issues.
  • Nutrition & Lifestyle Support: Registered dietitians and lifestyle coaches design personalized nutrition, exercise, sleep/stress-management plans to complement medical treatment.
  • Diagnostics & Lab Services: Hormonal panels, metabolic testing, imaging, and monitoring integrated into the care model to guide treatment and measure outcomes.
  • Supplement & Product Opportunities: While not purely a supplement manufacturer, Allara’s care model integrates discounted supplement access (e.g., inositol products targeted at PCOS) into its service offering.

Geographic Presence

Allara is U.S.–based and has expanded its service footprint across all 50 states. Although headquartered in New York, its virtual model makes it accessible nationwide, and it has established partnerships with major U.S. health insurers such as Aetna, Blue Cross Blue Shield, Cigna, Humana, and United Healthcare.

Key Offerings

  • Membership-based virtual care for women with PCOS, insulin resistance, endometriosis, thyroid/hormonal dysfunction, and fertility concerns.
  • Myo-Inositol & D-Chiro-Inositol supplements: For example, the “Myo- & D-Chiro Inositol” product sold via its shop targets PCOS hormone balance, ovulation support, and metabolic health.
  • Holistic treatment plans that combine medical care, labs, nutrition & lifestyle, e.g., “Hormone Equilibrium” supplement blend integrates vitamins, inositols, CoQ10, etc.
  • Insurance-covered & self-pay options: Offers both to make access wider; virtual visits, lab work, and care coordination included in membership.

SWOT Analysis

  • Strengths:
    • Strong niche focus on women’s hormonal/PCOS/metabolic health, which is underserved in traditional care.
    • Fully virtual model, broad U.S. coverage (all 50 states), and major insurer partnerships enhance accessibility and scalability.
    • Integrated care (medical + lifestyle + nutrition + diagnostics), which may improve outcomes and differentiate beyond “just supplements”.
  • Weaknesses:
    • Being a relatively young company (founded in 2020) means less brand recognition compared with long-established supplement or medical care providers.
    • Since virtual care relies on insurance/self-pay, cost and reimbursement dynamics may limit adoption in some segments or under-insured populations.
    • It is not primarily a supplement manufacturer; its presence in the supplement market may be less dominant than specialized supplement brands, limiting that revenue stream.
  • Opportunities:
    • Growing awareness of PCOS and hormonal imbalance globally presents a large target market for care + support + supplements.
    • Potential to expand internationally beyond the U.S., or partner with supplement manufacturers/retailers to offer branded PCOS products/co-branded solutions.
    • Data-driven insights from its platform could lead to evidence-based product development (e.g., targeted inositol formulas) or collaborations in the PCOS supplements segment.
  • Threats:
    • Intense competition from both traditional specialist clinics and other digital women’s health platforms and supplement makers.
    • Regulatory and reimbursement challenges in virtual care and telehealth across states, especially as healthcare policies evolve.
    • Consumer expectations vs outcomes: if users don’t see expected results, it may impact brand trust in a symptom-rich condition like PCOS, where variability in response is high.

Recent News

  • In April 2024, a recent Allara Health study found that PCOS significantly reduces workplace productivity among affected women.
  • In October 2023, Allara raised $10 million in Series A funding led by GV (Google Ventures) to expand its membership-based virtual care for women with chronic hormonal conditions like PCOS and endometriosis. Founded by Rachel Blank, a former Ro executive and General Catalyst investor, the company was inspired by her personal experience with a delayed PCOS diagnosis.

Other Major Companies and their Contribution

Company Contribution to Market
Himalaya Wellness Company Offers herbal/plant-based nutraceuticals marketed for hormonal balance and metabolic support, appealing to clean-label PCOS supplement demand.
The S’moo Co. A direct-to-consumer brand focusing on PCOS-friendly supplements, digital channels, and younger demographics with convenient formats.
NOW Health Group, Inc. (NOW Foods) A large global supplement company whose women’s health and inositol products help scale the PCOS supplement segment via broad retail access.
Eu Natural A niche brand focused on PCOS and women’s hormonal health, leveraging transparent sourcing and online distribution to capture emerging demand.
Amway Corporation Through its global directselling network, Amway extends women’s wellness supplements (including PCOS-relevant) into emerging markets and diverse consumer bases.
Herbalife Nutrition Ltd. With a strong global footprint in nutritional supplements, Herbalife taps into the PCOS/women’s health segment by leveraging herbal/micronutrient blends.
GNC Holdings, LLC Offers women’s health-oriented supplement lines (including ovarian/PCOS support) via omni-channel retail, helping drive accessibility and awareness.
Bayer AG As a large pharmaceutical/nutraceutical company, Bayer contributes via clinicallyoriented women’s health supplements, giving credibility to the PCOS segment.
Nature’s Bounty Co. Manufactures clean-label, traceable women’s wellness supplement lines (including hormonal and reproductivehealth support) that serve PCOS-relevant demand.
Thorne HealthTech, Inc. Provides premium, research-driven supplement formulations (e.g., inositols, NAC) that address hormonal/metabolic aspects of PCOS and cater to discerning consumers.
Jarrow Formulas, Inc. A specialist in micronutrients and botanical blends, Jarrow offers formulations that support hormone balance and insulin sensitivity in PCOS.
New Leaf Products Ltd. A women’s healthfocused supplement company listed among key players in PCOS supplement market analyses, catering to specialized niche demand.
SOVA Supplements Ltd.  Recognised in PCOS supplement market reports as an emerging brand targeting the PCOS indication with tailored formulations and directtoconsumer models.

Exclusive Analysis on the Polycystic Ovary Syndrome Supplements Market

The polycystic ovary syndrome supplements market is poised at an inflection point of accelerated expansion, underpinned by converging macro-trends in women’s health awareness, functional nutrition, and preventive wellness. The paradigm shift from reactive to proactive hormonal health management has redefined consumer engagement, positioning nutraceutical interventions as integral adjuncts to clinical therapy.

From a research analyst’s standpoint, the market demonstrates a compound growth trajectory, reinforced by sustained demand for inositol-based formulations, vitamin-mineral complexes, and botanical adaptogens targeting endocrine modulation. The increasing prevalence of PCOS globally, coupled with diagnostic improvements and rising consumer willingness to invest in self-directed care, creates a fertile landscape for product diversification and premiumization.

Strategically, the market exhibits favorable asymmetry on the opportunity curve, with digital health convergence (tele-nutrition, DTC supplement models, subscription ecosystems) enabling data-driven personalization. Companies integrating clinical validation with holistic, omnichannel strategies are expected to capture outsized value as the category transitions from niche nutraceutical to mainstream wellness segment.

In essence, the market represents a structurally expanding, innovation-driven opportunity space, where evidence-based formulation, regulatory differentiation, and patient-centric ecosystem integration will define long-term competitive advantage.

Recent Developments in the Market

  • In August 2024, MyOva Ltd announced the expansion of its fertility support supplements beyond PCOS by introducing a supplement brand for women with PCOS.
  • In October 2025, Allara Health, Inc., a women’s metabolic health provider, announced the expansion of its product solutions and improvements in patient health.

Segments Covered in the Report

By Ingredient

  • Myo-inositol-based supplements
  • Micronutrient & Omega-3
  • Herbal Supplements
  • Others 

By Dosage Form

  • Capsules & Tablets
  • Powders
  • Gummies
  • Liquids

By Indication

  • Menstrual Cycle Support
  • Hormonal Regulation
  • Fertility Improvement
  • Acne and Skin Health
  • Others

By Sales Channel

  • Hypermarket and Supermarket
  • Pharmacy & Drug Stores
  • Online Stores

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
    • Rest of North America
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Western Europe 
      • Germany
      • Italy
      • France 
      • Netherlands
      • Spain
      • Portugal
      • Belgium
      • Ireland
      • UK
      • Iceland
      • Switzerland
      • Poland
      • Rest of Western Europe
  • Eastern Europe 
    • Austria
    • Russia & Belarus
    • Türkiye
    • Albania
    • Rest of Eastern Europe
  • Asia Pacific
    • China
    • Taiwan
    • India
    • Japan
    • Australia and New Zealand
    • ASEAN Countries (Singapore, Malaysia)
    • South Korea
    • Rest of APAC
  •  MEA
    • GCC Countries
    • Saudi Arabia
    • United Arab Emirates (UAE)
    • Qatar
    • Kuwait
    • Oman
    • Bahrain
  • South Africa
  • Egypt
  • Rest of MEA

Tags

  • Last Updated: 06 November 2025
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Deepa Pandey is a focused and detail-oriented market research professional with growing expertise in the healthcare sector, delivering high-quality insights across therapeutic areas, diagnostics, biotechnology and healthcare services.

Learn more about Deepa Pandey

Aditi Shivarkar is a seasoned professional with over 14 years of experience in healthcare market research. As a content reviewer, Aditi plays a critical role in ensuring the quality and accuracy of all market insights and data presented by the research team.

Learn more about Aditi Shivarkar

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FAQ's

The polycystic ovary syndrome supplements market in 2026 is valued at USD 1.51 billion and is projected to climb to USD 5.05 billion by 2035, with a CAGR of 14.34% over the forecast period.

North America is currently leading the polycystic ovary syndrome supplements market due to consumer preference for nutraceuticals, healthcare infrastructure, e-commerce, online marketing, and focus on holistic health.

The polycystic ovary syndrome supplements market consists of five segments ingredient, dosage form, indication, sales channel, and region.

Some key players include Theralogix LLC, Allara Health, Inc., Himalaya Wellness Company, The Smoo Co., Eu Natural, Amway Corporation, and Herbalife Nutrition Ltd.

NIEHS, NIH, HHS, ODS, ARPA-H, EU, WHO, FDA.